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Asia Pacific Digital Out of Home DOOH Advertising Market


Asia Pacific Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Country: Trend Forecast and Growth Opportunity

Report code: SDMRSE1597499 | Industry: Service | Published On: 44407


Asia Pacific DOOH advertising market will grow by 14.1% annually with a total addressable market cap of $55.23 billion over 2021-2030 owing to the increasing adoption of digital OOH ads in commercial verticals, rapid digitization and urbanization in emerging countries, proliferation of smart cities, and growing technological advancements.
Highlighted with 28 tables and 45 figures, this 101-page report “Asia Pacific Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific DOOH advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2030 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Asia Pacific DOOH advertising market in every aspect of the classification from perspectives of Offering, Application, Location, End User, and Country.

Based on Offering, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• DOOH Hardware
• DOOH Software
• DOOH Service

Based on Application, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Billboard DOOH
• Transit DOOH
• Street Furniture DOOH
• Other Applications

Based on Location, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Outdoor DOOH
• Indoor DOOH

Based on End User, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Retail Industry
• Financial Services
• Healthcare & Medical Industry
• Automotive Industry
• IT & Telecom
• Government Agencies
• Entertainment Industry
• Other End Users

Geographically, the following national/local markets are fully investigated:
• Japan
• China
• South Korea
• Australia
• India
• Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2019-2030. The breakdown of key national markets by Application, Location, and End User over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
BroadSign International LLC
Clear Channel Outdoor Holdings Inc.
Daktronics Inc.
Exterion Media Group
EyeMedia LLC
JCDecaux Group
Lamar Advertising Company
oOh!media Limited
Outfront Media
QMS Media Limited
SevenOne Media GmbH
Stroer SE & Co. KGaA
Talon Outdoor Ltd
The Times Group
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

1  Introduction 7
1.1  Industry  Definition  and  Research  Scope 7
1.1.1  Industry  Definition 7
1.1.2  Research  Scope 8
1.2  Research  Methodology 11
1.2.1  Overview  of  Market  Research  Methodology 11
1.2.2  Market  Assumption 12
1.2.3  Secondary  Data 12
1.2.4  Primary  Data 12
1.2.5  Data  Filtration  and  Model  Design 13
1.2.6  Market  Size/Share  Estimation 14
1.2.7  Research  Limitations 15
1.3  Executive  Summary 16
2  Market  Overview  and  Dynamics 19
2.1  Market  Size  and  Forecast 19
2.1.1  Impact  of  COVID-19  on  World  Economy 20
2.1.2  Impact  of  COVID-19  on  the  Market 22
2.2  Major  Growth  Drivers 24
2.3  Market  Restraints  and  Challenges 28
2.4  Emerging  Opportunities  and  Market  Trends 31
2.5  Porter’s  Fiver  Forces  Analysis 35
3  Segmentation  of  Asia  Pacific  Market  by  Offering 39
3.1  Market  Overview  by  Offering 39
3.2  DOOH  Hardware 41
3.3  DOOH  Software 42
3.4  DOOH  Service 43
4  Segmentation  of  Asia  Pacific  Market  by  Application 44
4.1  Market  Overview  by  Application 44
4.2  Billboard  DOOH 46
4.3  Transit  DOOH 47
4.4  Street  Furniture  DOOH 48
4.5  Other  Applications 49
5  Segmentation  of  Asia  Pacific  Market  by  Location 50
5.1  Market  Overview  by  Location 50
5.2  Outdoor  DOOH 52
5.3  Indoor  DOOH 53
6  Segmentation  of  Asia  Pacific  Market  by  End  User 54
6.1  Market  Overview  by  End  User 54
6.2  Retail  Industry 56
6.3  Financial  Services 57
6.4  Healthcare  &  Medical  Industry 58
6.5  Automotive  Industry 59
6.6  IT  &  Telecom 60
6.7  Government  Agencies 61
6.8  Entertainment  Industry 62
6.9  Other  End  Users 63
7  Asia-Pacific  Market  2019-2030  by  Country 64
7.1  Overview  of  Asia-Pacific  Market 64
7.2  Japan 67
7.3  China 70
7.4  Australia 72
7.5  India 75
7.6  South  Korea 78
7.7  Rest  of  APAC  Region 80
8  Competitive  Landscape 82
8.1  Overview  of  Key  Vendors 82
8.2  New  Product  Launch,  Partnership,  Investment,  and  M&A 85
8.3  Company  Profiles 86
BroadSign  International  LLC 86
Clear  Channel  Outdoor  Holdings  Inc. 88
Daktronics  Inc. 89
Exterion  Media  Group 90
EyeMedia  LLC 91
JCDecaux  Group 92
Lamar  Advertising  Company 93
oOh!media  Limited 94
Outfront  Media 95
QMS  Media  Limited 96
SevenOne  Media  GmbH 97
Stroer  SE  &  Co.  KGaA 98
Talon  Outdoor  Ltd 99
The  Times  Group 100
RELATED  REPORTS 101
Table 1. Snapshot of Asia Pacific Digital Out of Home (DOOH) Advertising Market in Balanced Perspective, 2019-2030 17
Table 2. Growth Rate of World GDP, 2020-2022 21
Table 3. Main Product Trends and Market Opportunities in Asia Pacific Digital Out of Home (DOOH) Advertising Market 31
Table 4. Asia Pacific Digital Out of Home (DOOH) Advertising Market by Offering, 2019-2030, $ mn 39
Table 5. Asia Pacific Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 44
Table 6. Asia Pacific Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 50
Table 7. Asia Pacific Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 54
Table 8. APAC Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn 65
Table 9. Japan Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 69
Table 10. Japan Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 69
Table 11. Japan Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 69
Table 12. China Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 71
Table 13. China Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 71
Table 14. China Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 71
Table 15. Australia Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 73
Table 16. Australia Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 73
Table 17. Australia Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 73
Table 18. India Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 77
Table 19. India Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 77
Table 20. India Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 77
Table 21. South Korea Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 79
Table 22. South Korea Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 79
Table 23. South Korea Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 79
Table 24. Digital Out of Home (DOOH) Advertising Market in Rest of APAC by Country/Region, 2019-2030, $ mn 81
Table 25. BroadSign International LLC: Company Snapshot 86
Table 26. BroadSign International LLC: Business Segmentation 86
Table 27. BroadSign International LLC: Product Portfolio 87
Table 28. BroadSign International LLC: Revenue, 2017-2019, $ mn 87
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