Contact – +1-276-477-5910
 Email – [email protected]

Home >>

Service

>>

Europe Digital Out of Home DOOH Advertising Market


Europe Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Country: Trend Forecast and Growth Opportunity

Report code: SDMRSE1597498 | Industry: Service | Published On: 44407


Europe DOOH advertising market accounted for $1,424.2 million in 2020 and will grow by 12.7% annually over 2020-2030 owing to the increasing adoption of digital OOH ads in commercial verticals, rapid digitization and urbanization in emerging countries, proliferation of smart cities, and growing technological advancements.
Highlighted with 31 tables and 46 figures, this 100-page report “Europe Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe DOOH advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2030 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Europe DOOH advertising market in every aspect of the classification from perspectives of Offering, Application, Location, End User, and Country.

Based on Offering, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• DOOH Hardware
• DOOH Software
• DOOH Service

Based on Application, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Billboard DOOH
• Transit DOOH
• Street Furniture DOOH
• Other Applications

Based on Location, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Outdoor DOOH
• Indoor DOOH

Based on End User, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Retail Industry
• Financial Services
• Healthcare & Medical Industry
• Automotive Industry
• IT & Telecom
• Government Agencies
• Entertainment Industry
• Other End Users

Geographically, the following national/local markets are fully investigated:
• Germany
• UK
• France
• Spain
• Italy
• Russia
• Rest of Europe (further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2019-2030. The breakdown of key national markets by Application, Location, and End User over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
BroadSign International LLC
Clear Channel Outdoor Holdings Inc.
Daktronics Inc.
Exterion Media Group
EyeMedia LLC
JCDecaux Group
Lamar Advertising Company
oOh!media Limited
Outfront Media
QMS Media Limited
SevenOne Media GmbH
Stroer SE & Co. KGaA
Talon Outdoor Ltd
The Times Group
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

1  Introduction 7
1.1  Industry  Definition  and  Research  Scope 7
1.1.1  Industry  Definition 7
1.1.2  Research  Scope 8
1.2  Research  Methodology 11
1.2.1  Overview  of  Market  Research  Methodology 11
1.2.2  Market  Assumption 12
1.2.3  Secondary  Data 12
1.2.4  Primary  Data 12
1.2.5  Data  Filtration  and  Model  Design 13
1.2.6  Market  Size/Share  Estimation 14
1.2.7  Research  Limitations 15
1.3  Executive  Summary 16
2  Market  Overview  and  Dynamics 19
2.1  Market  Size  and  Forecast 19
2.1.1  Impact  of  COVID-19  on  World  Economy 20
2.1.2  Impact  of  COVID-19  on  the  Market 22
2.2  Major  Growth  Drivers 24
2.3  Market  Restraints  and  Challenges 28
2.4  Emerging  Opportunities  and  Market  Trends 31
2.5  Porter’s  Fiver  Forces  Analysis 35
3  Segmentation  of  Europe  Market  by  Offering 39
3.1  Market  Overview  by  Offering 39
3.2  DOOH  Hardware 41
3.3  DOOH  Software 42
3.4  DOOH  Service 43
4  Segmentation  of  Europe  Market  by  Application 44
4.1  Market  Overview  by  Application 44
4.2  Billboard  DOOH 46
4.3  Transit  DOOH 47
4.4  Street  Furniture  DOOH 48
4.5  Other  Applications 49
5  Segmentation  of  Europe  Market  by  Location 50
5.1  Market  Overview  by  Location 50
5.2  Outdoor  DOOH 52
5.3  Indoor  DOOH 53
6  Segmentation  of  Europe  Market  by  End  User 54
6.1  Market  Overview  by  End  User 54
6.2  Retail  Industry 56
6.3  Financial  Services 57
6.4  Healthcare  &  Medical  Industry 58
6.5  Automotive  Industry 59
6.6  IT  &  Telecom 60
6.7  Government  Agencies 61
6.8  Entertainment  Industry 62
6.9  Other  End  Users 63
7  European  Market  2019-2030  by  Country 64
7.1  Overview  of  European  Market 64
7.2  Germany 67
7.3  U.K. 69
7.4  France 71
7.5  Spain 73
7.6  Italy 75
7.7  Russia 77
7.8  Rest  of  European  Market 79
8  Competitive  Landscape 81
8.1  Overview  of  Key  Vendors 81
8.2  New  Product  Launch,  Partnership,  Investment,  and  M&A 84
8.3  Company  Profiles 85
BroadSign  International  LLC 85
Clear  Channel  Outdoor  Holdings  Inc. 87
Daktronics  Inc. 88
Exterion  Media  Group 89
EyeMedia  LLC 90
JCDecaux  Group 91
Lamar  Advertising  Company 92
oOh!media  Limited 93
Outfront  Media 94
QMS  Media  Limited 95
SevenOne  Media  GmbH 96
Stroer  SE  &  Co.  KGaA 97
Talon  Outdoor  Ltd 98
The  Times  Group 99
RELATED  REPORTS 100
Table 1. Snapshot of Europe Digital Out of Home (DOOH) Advertising Market in Balanced Perspective, 2019-2030 17
Table 2. Growth Rate of World GDP, 2020-2022 21
Table 3. Main Product Trends and Market Opportunities in Europe Digital Out of Home (DOOH) Advertising Market 31
Table 4. Europe Digital Out of Home (DOOH) Advertising Market by Offering, 2019-2030, $ mn 39
Table 5. Europe Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 44
Table 6. Europe Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 50
Table 7. Europe Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 54
Table 8. Europe Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn 66
Table 9. Germany Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 68
Table 10. Germany Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 68
Table 11. Germany Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 68
Table 12. U.K. Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 70
Table 13. U.K. Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 70
Table 14. U.K. Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 70
Table 15. France Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 72
Table 16. France Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 72
Table 17. France Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 72
Table 18. Spain Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 74
Table 19. Spain Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 74
Table 20. Spain Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 74
Table 21. Italy Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 76
Table 22. Italy Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 76
Table 23. Italy Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 76
Table 24. Russia Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 78
Table 25. Russia Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 78
Table 26. Russia Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 78
Table 27. Digital Out of Home (DOOH) Advertising Market in Rest of Europe by Country, 2019-2030, $ mn 80
Table 28. BroadSign International LLC: Company Snapshot 85
Table 29. BroadSign International LLC: Business Segmentation 85
Table 30. BroadSign International LLC: Product Portfolio 86
Table 31. BroadSign International LLC: Revenue, 2017-2019, $ mn 86
 Feel free to contact us

 
Choose License Type
Select User Type


Report code




x

Use Code

SDMR20

Purchase any report

AVAIL FLAT DISCOUNT