North America augmented reality and virtual reality market is expected to grow by 34.6% annually in the forecast period and reach $92.54 billion by 2027 considering impact of COVID-19 pandemic. Augmented Reality (AR) technology accounts for a larger market share.
Highlighted with 31 tables and 40 figures, this 115-page report “North America Augmented Reality and Virtual Reality Market 2020-2027 by Technology, Component, Device Type, Industry Vertical, End-user, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2020 and provides forecast from 2021 till 2027 with 2020 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.
Based on Technology, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Augmented Reality (AR)
• Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
• Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
Virtual Reality (VR)
• Nonimmersive Technology
• Semi-Immersive and Fully Immersive Technology
Based on Component, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Others
Software
• Software Developer Kits
• Cloud Services
Based on Device Type, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Augmented Reality Devices
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Handheld Device
Virtual Reality Devices
• Head-Mounted Display (HMD)
• Gesture-Tracking Device
• Projector & Display Wall
Based on Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Gaming
• Entertainment & Media
• Aerospace & Defense
• Healthcare
• Education
• Manufacturing
• Retail
• Others
Based on End User, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Consumer
Enterprise
• Large Enterprises
• Small- & Medium-sized Enterprises
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue are available for 2017-2027. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years is also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America augmented reality and virtual reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
DAQR
EON. Reality Inc.
Facebook
Google
HTC
Microsoft
Samsung
Seiko Epson
Sony
Vuzix Corporation
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Table of Contents
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Qualitative Analysis 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 21
2.1.2 Impact of COVID-19 on the Market 24
2.2 Major Growth Drivers 26
2.3 Market Restraints and Challenges 29
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 35
3 Segmentation of North America Market by Technology 39
3.1 Market Overview by Technology 39
3.2 North America Augmented Reality (AR) Market 2017-2027 42
3.2.1 Marker-based Augmented Reality 44
3.2.2 Markerless Augmented Reality 45
3.3 North America Virtual Reality (VR) Market 2017-2027 46
3.3.1 Nonimmersive Technology 48
3.2.2 Semi-Immersive and Fully Immersive Technology 49
4 Segmentation of North America Market by Component 50
4.1 Market Overview by Component 50
4.2 North America AR and VR Hardware Market 2017-2027 53
4.3 North America AR and VR Software Market 2017-2027 55
5 Segmentation of North America Market by Device Type 57
5.1 Market Overview by Device Type 57
5.2 North America AR Devices Market 2017-2027 60
5.2.1 Head-Mounted Display (HMD) 62
5.2.2 Head-Up Display (HUD) 63
5.2.3 Handheld Device 64
5.3 North America VR Devices Market 2017-2027 65
5.3.1 Head-Mounted Display (HMD) 67
5.3.2 Gesture-Tracking Device 68
5.3.3 Projector & Display Wall 69
6 Segmentation of North America Market by Industry Vertical 70
6.1 Market Overview by Industry Vertical 70
6.2 North America Augmented Reality and Virtual Reality Market for Gaming 2017-2027 73
6.3 North America Augmented Reality and Virtual Reality Market for Entertainment & Media 2017-2027 74
6.4 North America Augmented Reality and Virtual Reality Market for Aerospace & Defense 2017-2027 75
6.5 North America Augmented Reality and Virtual Reality Market for Healthcare 2017-2027 76
6.6 North America Augmented Reality and Virtual Reality Market for Education 2017-2027 77
6.7 North America Augmented Reality and Virtual Reality Market for Manufacturing 2017-2027 78
6.8 North America Augmented Reality and Virtual Reality Market for Retail 2017-2027 79
6.9 North America Augmented Reality and Virtual Reality Market for Other Sectors 2017-2027 80
7 Segmentation of North America Market by End-user 81
7.1 Market Overview by End-user 81
7.2 North America Consumer AR and VR Market 2017-2027 84
7.3 North America Enterprise AR and VR Market 2017-2027 85
8 North America Market 2017-2027 by Country 87
8.1 Overview of North America Market 87
8.2 U.S. 90
8.3 Canada 93
9 Competitive Landscape 95
9.1 Overview of Key Vendors 95
9.2 Company Profiles 98
DAQR 98
EON. Reality Inc. 100
Facebook 101
Google 102
HTC 103
Microsoft 104
Samsung 105
Seiko Epson 106
Sony 107
Vuzix Corporation 108
10 Investing in North America Market: Risk Assessment and Management 109
10.1 Risk Evaluation of North America Market 109
10.2 Critical Success Factors (CSFs) 112
RELATED REPORTS AND PRODUCTS 115
Table 1. Snapshot of North America Augmented Reality and Virtual Reality Market in the Balanced Perspective, 2020-2027 19
Table 2. Growth Rate of World Real GDP, 2017-2021 22
Table 3. Main Product Trends and Market Opportunities in North America Augmented Reality and Virtual Reality Market 32
Table 4. North America Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 40
Table 5. North America Augmented Reality Market by Technology, 2017-2027, $ bn 43
Table 6. North America Marker-based AR Market by Technology, 2017-2027, $ bn 44
Table 7. North America Markerless Augmented Reality Market by Technology, 2017-2027, $ bn 45
Table 8. North America Virtual Reality Market by Technology, 2017-2027, $ bn 47
Table 9. North America Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 51
Table 10. North America AR and VR Hardware Market by Type, 2017-2027, $ bn 54
Table 11. North America AR and VR Software Market by Type, 2017-2027, $ bn 56
Table 12. North America Augmented Reality and Virtual Reality Market by Device Type, 2017-2027, $ bn 58
Table 13. North America Augmented Reality Devices Market by Type, 2017-2027, $ bn 61
Table 14. North America Virtual Reality Devices Market by Type, 2017-2027, $ bn 66
Table 15. North America Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 71
Table 16. North America Augmented Reality and Virtual Reality Market by End-user, 2017-2027, $ bn 82
Table 17. North America Enterprise AR and VR Market by Organization Size, 2017-2027, $ bn 86
Table 18. North America Augmented Reality and Virtual Reality Market by Country, 2017-2027, $ bn 89
Table 19. U.S. Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 91
Table 20. U.S. Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 91
Table 21. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 91
Table 22. Canada Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 94
Table 23. Canada Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 94
Table 24. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 94
Table 25. DAQR: Company Snapshot 98
Table 26. DAQR: Business Segmentation 98
Table 27. DAQR: Product Portfolio 99
Table 28. DAQR: Revenue, 2017-2018, $ bn 99
Table 29. DAQR: Recent Developments 99
Table 30. Risk Evaluation for Investing in North America Market, 2020-2027 110
Table 31. Critical Success Factors and Key Takeaways 113
