Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Web analytics solutions are extensively used in a wide spectrum of verticals such as consumer goods and retail, healthcare and life sciences, government, transportation and logistics, travel and hospitality, telecommunication and IT.
In 2018, the global Web Analytics market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Web Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Web Analytics development in United States, Europe and China.
The key players covered in this study
Adobe Systems
At Internet
Google
IBM
Microstrategy
SAS
Splunk
Tableau Software
Teradata
Webtrends
Market segment by Type, the product can be split into
On-Demand
On-Premise
Market segment by Application, split into
Social Media Management
Targeting and Behavioral Analysis
Display Advertising Optimization
Multichannel Campaign Analysis
Performance Monitoring
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Web Analytics status, future forecast, growth opportunity, key market and key players.
To present the Web Analytics development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Web Analytics are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Web Analytics Market Size Growth Rate by Type (2014-2025)
1.4.2 On-Demand
1.4.3 On-Premise
1.5 Market by Application
1.5.1 Global Web Analytics Market Share by Application (2014-2025)
1.5.2 Social Media Management
1.5.3 Targeting and Behavioral Analysis
1.5.4 Display Advertising Optimization
1.5.5 Multichannel Campaign Analysis
1.5.6 Performance Monitoring
1.5.7 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Web Analytics Market Size
2.2 Web Analytics Growth Trends by Regions
2.2.1 Web Analytics Market Size by Regions (2014-2025)
2.2.2 Web Analytics Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Web Analytics Market Size by Manufacturers
3.1.1 Global Web Analytics Revenue by Manufacturers (2014-2019)
3.1.2 Global Web Analytics Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Web Analytics Market Concentration Ratio (CR5 and HHI)
3.2 Web Analytics Key Players Head office and Area Served
3.3 Key Players Web Analytics Product/Solution/Service
3.4 Date of Enter into Web Analytics Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Web Analytics Market Size by Type (2014-2019)
4.2 Global Web Analytics Market Size by Application (2014-2019)
5 United States
5.1 United States Web Analytics Market Size (2014-2019)
5.2 Web Analytics Key Players in United States
5.3 United States Web Analytics Market Size by Type
5.4 United States Web Analytics Market Size by Application
6 Europe
6.1 Europe Web Analytics Market Size (2014-2019)
6.2 Web Analytics Key Players in Europe
6.3 Europe Web Analytics Market Size by Type
6.4 Europe Web Analytics Market Size by Application
7 China
7.1 China Web Analytics Market Size (2014-2019)
7.2 Web Analytics Key Players in China
7.3 China Web Analytics Market Size by Type
7.4 China Web Analytics Market Size by Application
8 Japan
8.1 Japan Web Analytics Market Size (2014-2019)
8.2 Web Analytics Key Players in Japan
8.3 Japan Web Analytics Market Size by Type
8.4 Japan Web Analytics Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Web Analytics Market Size (2014-2019)
9.2 Web Analytics Key Players in Southeast Asia
9.3 Southeast Asia Web Analytics Market Size by Type
9.4 Southeast Asia Web Analytics Market Size by Application
10 India
10.1 India Web Analytics Market Size (2014-2019)
10.2 Web Analytics Key Players in India
10.3 India Web Analytics Market Size by Type
10.4 India Web Analytics Market Size by Application
11 Central & South America
11.1 Central & South America Web Analytics Market Size (2014-2019)
11.2 Web Analytics Key Players in Central & South America
11.3 Central & South America Web Analytics Market Size by Type
11.4 Central & South America Web Analytics Market Size by Application
12 International Players Profiles
12.1 Adobe Systems
12.1.1 Adobe Systems Company Details
12.1.2 Company Description and Business Overview
12.1.3 Web Analytics Introduction
12.1.4 Adobe Systems Revenue in Web Analytics Business (2014-2019)
12.1.5 Adobe Systems Recent Development
12.2 At Internet
12.2.1 At Internet Company Details
12.2.2 Company Description and Business Overview
12.2.3 Web Analytics Introduction
12.2.4 At Internet Revenue in Web Analytics Business (2014-2019)
12.2.5 At Internet Recent Development
12.3 Google
12.3.1 Google Company Details
12.3.2 Company Description and Business Overview
12.3.3 Web Analytics Introduction
12.3.4 Google Revenue in Web Analytics Business (2014-2019)
12.3.5 Google Recent Development
12.4 IBM
12.4.1 IBM Company Details
12.4.2 Company Description and Business Overview
12.4.3 Web Analytics Introduction
12.4.4 IBM Revenue in Web Analytics Business (2014-2019)
12.4.5 IBM Recent Development
12.5 Microstrategy
12.5.1 Microstrategy Company Details
12.5.2 Company Description and Business Overview
12.5.3 Web Analytics Introduction
12.5.4 Microstrategy Revenue in Web Analytics Business (2014-2019)
12.5.5 Microstrategy Recent Development
12.6 SAS
12.6.1 SAS Company Details
12.6.2 Company Description and Business Overview
12.6.3 Web Analytics Introduction
12.6.4 SAS Revenue in Web Analytics Business (2014-2019)
12.6.5 SAS Recent Development
12.7 Splunk
12.7.1 Splunk Company Details
12.7.2 Company Description and Business Overview
12.7.3 Web Analytics Introduction
12.7.4 Splunk Revenue in Web Analytics Business (2014-2019)
12.7.5 Splunk Recent Development
12.8 Tableau Software
12.8.1 Tableau Software Company Details
12.8.2 Company Description and Business Overview
12.8.3 Web Analytics Introduction
12.8.4 Tableau Software Revenue in Web Analytics Business (2014-2019)
12.8.5 Tableau Software Recent Development
12.9 Teradata
12.9.1 Teradata Company Details
12.9.2 Company Description and Business Overview
12.9.3 Web Analytics Introduction
12.9.4 Teradata Revenue in Web Analytics Business (2014-2019)
12.9.5 Teradata Recent Development
12.10 Webtrends
12.10.1 Webtrends Company Details
12.10.2 Company Description and Business Overview
12.10.3 Web Analytics Introduction
12.10.4 Webtrends Revenue in Web Analytics Business (2014-2019)
12.10.5 Webtrends Recent Development
13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
List of Tables and Figures
Table Web Analytics Key Market Segments
Table Key Players Web Analytics Covered
Table Global Web Analytics Market Size Growth Rate by Type 2014-2025 (Million US$)
Figure Global Web Analytics Market Size Market Share by Type 2014-2025
Figure On-Demand Figures
Table Key Players of On-Demand
Figure On-Premise Figures
Table Key Players of On-Premise
Table Global Web Analytics Market Size Growth by Application 2014-2025 (Million US$)
Figure Social Media Management Case Studies
Figure Targeting and Behavioral Analysis Case Studies
Figure Display Advertising Optimization Case Studies
Figure Multichannel Campaign Analysis Case Studies
Figure Performance Monitoring Case Studies
Figure Others Case Studies
Figure Web Analytics Report Years Considered
Table Global Web Analytics Market Size 2014-2025 (Million US$)
Figure Global Web Analytics Market Size and Growth Rate 2014-2025 (Million US$)
Table Global Web Analytics Market Size by Regions 2014-2025 (Million US$)
Table Global Web Analytics Market Size by Regions 2014-2019 (Million US$)
Table Global Web Analytics Market Share by Regions 2014-2019
Figure Global Web Analytics Market Share by Regions 2014-2019
Figure Global Web Analytics Market Share by Regions 2019
Table Market Top Trends
Table Global Web Analytics Revenue by Manufacturers (2014-2019) (Million US$)
Table Global Web Analytics Market Share by Manufacturers (2014-2019)
Figure Global Web Analytics Market Share by Manufacturers in 2018
Table Global Web Analytics Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Web Analytics Product/Solution/Service
Table Date of Enter into Web Analytics Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Web Analytics Market Size by Type (2014-2019) (Million US$)
Table Global Web Analytics Market Size Share by Type (2014-2019)
Figure Global Web Analytics Market Size Market Share by Type (2014-2019)
Table Global Web Analytics Market Size by Application (2014-2019) (Million US$)
Table Global Web Analytics Market Size Share by Application (2014-2019)
Figure Global Web Analytics Market Size Market Share by Application (2014-2019)
Figure Global Web Analytics Revenue Market Share by Application in 2018
Figure United States Web Analytics Market Size 2014-2019 (Million US$)
Table United States Key Players Web Analytics Revenue (2018-2019) (Million US$)
Table United States Key Players Web Analytics Market Share (2018-2019)
Table United States Web Analytics Market Size by Type (2014-2019) (Million US$)
Table United States Web Analytics Market Share by Type (2014-2019)
Table United States Web Analytics Market Size by Application (2014-2019) (Million US$)
Table United States Web Analytics Market Share by Application (2014-2019)
Figure Europe Web Analytics Market Size 2014-2019 (Million US$)
Table Europe Key Players Web Analytics Revenue (2018-2019) (Million US$)
Table Europe Key Players Web Analytics Market Share (2018-2019)
Table Europe Web Analytics Market Size by Type (2014-2019) (Million US$)
Table Europe Web Analytics Market Share by Type (2014-2019)
Table Europe Web Analytics Market Size by Application (2014-2019) (Million US$)
Table Europe Web Analytics Market Share by Application (2014-2019)
Figure China Web Analytics Market Size 2014-2019 (Million US$)
Table China Key Players Web Analytics Revenue (2018-2019) (Million US$)
Table China Key Players Web Analytics Market Share (2018-2019)
Table China Web Analytics Market Size by Type (2014-20189) (Million US$)
Table China Web Analytics Market Share by Type (2014-2019)
Table China Web Analytics Market Size by Application (2014-2019) (Million US$)
Table China Web Analytics Market Share by Application (2014-2019)
Figure Japan Web Analytics Market Size 2014-2019 (Million US$)
Table Japan Key Players Web Analytics Revenue (2018-2019) (Million US$)
Table Japan Key Players Web Analytics Market Share (2018-2019)
Table Japan Web Analytics Market Size by Type (2014-2019) (Million US$)
Table Japan Web Analytics Market Share by Type (2014-2019)
Table Japan Web Analytics Market Size by Application (2014-2019) (Million US$)
Table Japan Web Analytics Market Share by Application (2014-2019)
Figure Southeast Asia Web Analytics Market Size 2014-2019 (Million US$)
Table Southeast Asia Key Players Web Analytics Revenue (2018-2019) (Million US$)
Table Southeast Asia Key Players Web Analytics Market Share (2018-2019)
Table Southeast Asia Web Analytics Market Size by Type (2014-2019) (Million US$)
Table Southeast Asia Web Analytics Market Share by Type (2014-2019)
Table Southeast Asia Web Analytics Market Size by Application (2014-2019) (Million US$)
Table Southeast Asia Web Analytics Market Share by Application (2014-2019)
Figure India Web Analytics Market Size 2014-2019 (Million US$)
Table India Key Players Web Analytics Revenue (2018-2019) (Million US$)
Table India Key Players Web Analytics Market Share (2018-2019)
Table India Web Analytics Market Size by Type (2014-2019) (Million US$)
Table India Web Analytics Market Share by Type (2014-2019)
Table India Web Analytics Market Size by Application (2014-2019) (Million US$)
Table India Web Analytics Market Share by Application (2014-2019)
Figure Central & South America Web Analytics Market Size 2014-2019 (Million US$)
Table Central & South America Key Players Web Analytics Revenue (2018-2019) (Million US$)
Table Central & South America Key Players Web Analytics Market Share (2018-2019)
Table Central & South America Web Analytics Market Size by Type (2014-2019) (Million US$)
Table Central & South America Web Analytics Market Share by Type (2014-2019)
Table Central & South America Web Analytics Market Size by Application (2014-2019) (Million US$)
Table Central & South America Web Analytics Market Share by Application (2014-2019)
Table Adobe Systems Company Details
Table Adobe Systems Revenue in Web Analytics Business (2014-2019) (Million US$)
Figure Adobe Systems Revenue Growth Rate in Web Analytics Business (2014-2019)
Table Adobe Systems Recent Development
Table At Internet Company Details
Table At Internet Revenue in Web Analytics Business (2014-2019)(Million US$)
Figure At Internet Revenue Growth Rate in Web Analytics Business (2014-2019)
Table At Internet Recent Development
Table Google Company Details
Table Google Revenue in Web Analytics Business (2014-2019)(Million US$)
Figure Google Revenue Growth Rate in Web Analytics Business (2014-2019)
Table Google Recent Development
Table IBM Company Details
Table IBM Revenue in Web Analytics Business (2014-2019)(Million US$)
Figure IBM Revenue Growth Rate in Web Analytics Business (2014-2019)
Table IBM Recent Development
Table Microstrategy Company Details
Table Microstrategy Revenue in Web Analytics Business (2014-2019)(Million US$)
Figure Microstrategy Revenue Growth Rate in Web Analytics Business (2014-2019)
Table Microstrategy Recent Development
Table SAS Company Details
Table SAS Revenue in Web Analytics Business (2014-2019)(Million US$)
Figure SAS Revenue Growth Rate in Web Analytics Business (2014-2019)
Table SAS Recent Development
Table Splunk Company Details
Table Splunk Revenue in Web Analytics Business (2014-2019)(Million US$)
Figure Splunk Revenue Growth Rate in Web Analytics Business (2014-2019)
Table Splunk Recent Development
Table Tableau Software Company Details
Table Tableau Software Revenue in Web Analytics Business (2014-2019)(Million US$)
Figure Tableau Software Revenue Growth Rate in Web Analytics Business (2014-2019)
Table Tableau Software Recent Development
Table Teradata Company Details
Table Teradata Revenue in Web Analytics Business (2014-2019)(Million US$)
Figure Teradata Revenue Growth Rate in Web Analytics Business (2014-2019)
Table Teradata Recent Development
Table Webtrends Company Details
Table Webtrends Revenue in Web Analytics Business (2014-2019)(Million US$)
Figure Webtrends Revenue Growth Rate in Web Analytics Business (2014-2019)
Table Webtrends Recent Development
Table Global Web Analytics Market Size by Regions (Million US$) 2019-2025
Figure Global Web Analytics Market Size Share by Regions (2019-2025)
Figure Global Web Analytics Market Size Share by Regions in 2025
Figure United States Web Analytics Market Size Forecast (2019-2025)(Million USD)
Figure Europe Web Analytics Market Size Forecast (2019-2025)(Million USD)
Figure China Web Analytics Market Size Forecast (2019-2025)(Million USD)
Figure Japan Web Analytics Market Size Forecast (2019-2025)(Million USD)
Figure Southeast Asia Web Analytics Market Size Forecast (2019-2025)(Million USD)
Figure India Web Analytics Market Size Forecast (2019-2025)(Million USD)
Figure Central & South America Web Analytics Market Size Forecast (2019-2025)(Million USD)
Table Global Web Analytics Market Size by Product (2019-2025) (Million US$)
Figure Global Web Analytics Market Size by Product (2019-2025)
Figure Global Web Analytics Market Size by Product in 2025
Table Global Web Analytics Market Size by Application (2019-2025) (Million US$)
Figure Global Web Analytics Market Size by Application (2019-2025)
Figure Global Web Analytics Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
