Netscribes' latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing featurephones in the country to become the most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums.
Capabilities provided by mobile platforms further enhance mobile advertisers' ability to reach target audience with relevant ads, in varied formats. Better visibility, measurability, time to market, and control over ads makes it furthermore attractive and effective. Availability of advance cellular network and faster data services widens the opportunity for mobile ad companies in India significantly.
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2021-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2021 - Sep 2021)
Slide 4: Lending Rate: Annual (2011-12 - 2021-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)
Introduction
Slide 5: Mobile Advertising (Ad) - Overview
Slide 6: Mobile Marketing Ecosystem
Slide 7: Mobile Marketing Value Chain
Slide 8: Mobile Advertising Benefits
Slide 9: Mobile Advertising Frameworks
Slide 10-12: Mobile Advertisement Formats
Market Overview
Slide 13-16: Market Overview - Global, Market Overview - India
Drivers & Challenges
Slide 17: Drivers and Challenges - Summary
Slide 18-22: Drivers
Slide 23: Challenges
Recent Developments
Slide 24-25: Key Recent Developments - Biometric Solutions
Competitive Landscape
Slide 26: Porter's Five Forces Analysis
Slide 27-30: Competitive Benchmarking
Slide 31-58: Major Private Players
Market Opportunities
Slide 59-61: Market Opportunity - Potential Verticals
Slide 62-63: Market Opportunity - Specific Areas
Slide 64: Other Opportunity Areas - Prominent Trends in Foreign Markets
Strategic Recommendations
Slide 65-66: Recommendations
Appendix
Slide 67: Key Ratios Description
Slide 68: Sources of Information
Competitive Landscape
1. Public Trading Comparables
2. Company Profiles (All Companies)
a. Company Information (All Companies)
b. Products and Services (All Companies)
c. Key People (All Companies)
d. Shareholders of the Company (Only Private Companies)
e. Key Financial Performance Indicators (Only Public Companies)
f. Key Ratios
g. Business Highlights (All Companies)
Appendix
1. Key Ratios Description
2. Sources of Information
