Global smartphone market will reach $795.3 billion by 2027, growing by 9.5% annually over 2020-2027 owing to the rising demand for smart mobile phones, increasing per capita disposable income, and the growing adoption of smartphones in digital platforms amid COVID-19 pandemic. Global total shipment reached 1,331.3 million units in 2020 and is anticipated to grow by 10.5% annually in the years to come.
Highlighted with 94 tables and 102 figures, this 178-page report “Global Smartphone Market 2020-2027 by Operating System (Android, iOS), Display Technology (LCD, OLED), Screen Size, RAM Capacity, Price Range, Distribution Channel, and Region: Trend Outlook and Growth Opportunity” is based on a comprehensive research of the entire global smartphone market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2027 with 2019 as the base year. (The year 2020 is not appropriate for research base due to the outbreak of COVID-19.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global smartphone market in every aspect of the classification from perspectives of Operating System, Display Technology, Screen Size, RAM Capacity, Price Range, Distribution Channel, and Region.
Based on Operating System, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Android Smartphones
• iOS Smartphones
• Other Operating Systems
Based on Display Technology, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• LCD Technology
• OLED Technology
• Other Display Technologies
Based on Screen Size, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Less Than 4 Inches
• 4 - <5 Inches
• 5 - <5.5 Inches
• 5.5 - <6 Inches
• 6 Inches and Above
Based on RAM Capacity, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Below 4GB
• 4GB - 8GB
• Over 8GB
Based on Price Range, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Ultra Low-End (Less Than $100)
• Low-End ($100 - <$200)
• Mid-Range ($200 - <$400)
• Mid- to High-End ($400 - <$600)
• High-End ($600 - <$800)
• Premium ($800 - <$1000)
• Ultra Premium ($1000 and Above)
Based on Distribution Channel, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• OEMs
• E-commerce
• Retailers
Geographically, the following regions together with the listed national/local markets are fully investigated:
• North America (U.S., Canada, and Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• APAC (Japan, China, India, Indonesia, Vietnam, and Rest of APAC; Rest of APAC is further segmented into South Korea, Australia, Malaysia, Singapore, Thailand, New Zealand, Taiwan, and Philippines)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (Iran, Turkey, South Africa)
For each aforementioned region and country, detailed analysis and data for annual revenue ($ bn) and unit shipment (million units) are available for 2017-2027. The breakdown of all regional markets by country and split of key national markets by Operating System, Screen Size, and Distribution Channel over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Guangdong OPPO Mobile Telecommunications Corp., Ltd.
HTC Corporation
Huawei Technologies Co., Ltd.
Lenovo Group Limited
Motorola, Inc.
Nokia Corporation
Realme
Samsung Electronics Co., Ltd.
Sony Corporation
Vivo Communication Technology Co., Ltd.
Xiaomi Corporation
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 25
2.2 Major Growth Drivers 27
2.3 Market Restraints and Challenges 32
2.4 Emerging Opportunities and Market Trends 35
2.5 Porter’s Fiver Forces Analysis 39
3 Segmentation of Global Market by Operating System 43
3.1 Market Overview by Operating System 43
3.2 Android Smartphones 45
3.3 iOS Smartphones 46
3.4 Other Operating Systems 47
4 Segmentation of Global Market by Display Technology 48
4.1 Market Overview by Display Technology 48
4.2 LCD Technology 50
4.3 OLED Technology 51
4.4 Other Display Technologies 52
5 Segmentation of Global Market by Screen Size 53
5.1 Market Overview by Screen Size 53
5.2 Less Than 4 Inches 55
5.3 4 - <5 Inches 56
5.4 5 - <5.5 Inches 57
5.5 5.5 - <6 Inches 58
5.6 6 Inches and Above 59
6 Segmentation of Global Market by RAM Capacity 60
6.1 Market Overview by RAM Capacity 60
6.2 Below 4GB 62
6.3 4GB - 8GB 63
6.4 Over 8GB 64
7 Segmentation of Global Market by Price Range 65
7.1 Market Overview by Price Range 65
7.2 Ultra Low-End (Less Than $100) 67
7.3 Low-End ($100 - <$200) 68
7.4 Mid-Range ($200 - <$400) 69
7.5 Mid- to High-End ($400 - <$600) 70
7.6 High-End ($600 - <$800) 71
7.7 Premium ($800 - <$1000) 72
7.8 Ultra Premium ($1000 and Above) 73
8 Segmentation of Global Market by Distribution Channel 74
8.1 Market Overview by Distribution Channel 74
8.2 OEMs 76
8.3 E-commerce 77
8.4 Retailers 78
9 Segmentation of Global Market by Region 79
9.1 Geographic Market Overview 2020-2027 79
9.2 North America Market 2020-2027 by Country 84
9.2.1 Overview of North America Market 84
9.2.2 U.S. 89
9.2.3 Canada 92
9.2.4 Mexico 94
9.3 European Market 2020-2027 by Country 96
9.3.1 Overview of European Market 96
9.3.2 UK 101
9.3.3 France 103
9.3.4 Germany 105
9.3.5 Spain 107
9.3.6 Italy 109
9.3.7 Russia 111
9.3.8 Rest of European Market 113
9.4 Asia-Pacific Market 2020-2027 by Country 115
9.4.1 Overview of Asia-Pacific Market 115
9.4.2 China 120
9.4.3 Japan 122
9.4.4 India 125
9.4.5 Indonesia 127
9.4.6 Vietnam 129
9.4.7 Rest of APAC Region 131
9.5 South America Market 2020-2027 by Country 133
9.5.1 Argentina 138
9.5.2 Brazil 140
9.5.3 Chile 142
9.5.4 Rest of South America Market 144
9.6 MEA Market 2020-2027 by Country 145
9.6.1 Iran 150
9.6.2 Turkey 152
9.6.3 South Africa 154
9.6.4 Other National Markets 156
10 Competitive Landscape 157
10.1 Overview of Key Vendors 157
10.2 New Product Launch, Partnership, Investment, and M&A 164
10.3 Company Profiles 165
Apple Inc. 165
Guangdong OPPO Mobile Telecommunications Corp., Ltd. 167
HTC Corporation 168
Huawei Technologies Co., Ltd. 169
Lenovo Group Limited 170
Motorola, Inc. 171
Nokia Corporation 172
Realme 173
Samsung Electronics Co., Ltd. 174
Sony Corporation 175
Vivo Communication Technology Co., Ltd. 176
Xiaomi Corporation 177
RELATED REPORTS 178
List of Tables:
Table 1. Snapshot of Global Smartphone Market in Balanced Perspective, 2020-2027 19
Table 2. Growth Rate of World GDP, 2020-2022 24
Table 3. World Smartphone Connections, Average Network Connection Speed for Smartphones and Tablets, 2019-2030 30
Table 4. World Mobile Data Traffic by Deployment Mode, 2019-2030, EB/year 31
Table 5. World Mobile Data Traffic by Device, 2019-2030, EB/year 31
Table 6. Main Product Trends and Market Opportunities in Global Smartphone Market 35
Table 7. Global Smartphone Market by Operating System, 2017-2027, $ bn 43
Table 8. Global Smartphone Market by Display Technology, 2017-2027, $ bn 48
Table 9. Global Smartphone Market by Screen Size, 2017-2027, $ bn 53
Table 10. Global Smartphone Market by RAM Capacity, 2017-2027, $ bn 60
Table 11. Global Smartphone Market by Price Range, 2017-2027, $ bn 65
Table 12. Global Smartphone Market by Distribution Channel, 2017-2027, $ bn 74
Table 13. Global Smartphone Market by Region, 2017-2027, $ bn 80
Table 14. Global Smartphone Market by Region, 2017-2027, million units 81
Table 15. Leading National Smartphone Market, 2020 and 2027, $ bn 83
Table 16. North America Smartphone Market by Country, 2017-2027, $ bn 86
Table 17. North America Smartphone Market by Country, 2017-2027, million units 87
Table 18. U.S. Smartphone Market by Operating System, 2017-2027, $ bn 91
Table 19. U.S. Smartphone Market by Screen Size, 2017-2027, $ bn 91
Table 20. U.S. Smartphone Market by Distribution Channel, 2017-2027, $ bn 91
Table 21. Canada Smartphone Market by Operating System, 2017-2027, $ bn 93
Table 22. Canada Smartphone Market by Screen Size, 2017-2027, $ bn 93
Table 23. Canada Smartphone Market by Distribution Channel, 2017-2027, $ bn 93
Table 24. Mexico Smartphone Market by Operating System, 2017-2027, $ bn 95
Table 25. Mexico Smartphone Market by Screen Size, 2017-2027, $ bn 95
Table 26. Mexico Smartphone Market by Distribution Channel, 2017-2027, $ bn 95
Table 27. Europe Smartphone Market by Country, 2017-2027, $ bn 98
Table 28. Europe Smartphone Market by Country, 2017-2027, million units 99
Table 29. UK Smartphone Market by Operating System, 2017-2027, $ bn 102
Table 30. UK Smartphone Market by Screen Size, 2017-2027, $ bn 102
Table 31. UK Smartphone Market by Distribution Channel, 2017-2027, $ bn 102
Table 32. France Smartphone Market by Operating System, 2017-2027, $ bn 104
Table 33. France Smartphone Market by Screen Size, 2017-2027, $ bn 104
Table 34. France Smartphone Market by Distribution Channel, 2017-2027, $ bn 104
Table 35. Germany Smartphone Market by Operating System, 2017-2027, $ bn 106
Table 36. Germany Smartphone Market by Screen Size, 2017-2027, $ bn 106
Table 37. Germany Smartphone Market by Distribution Channel, 2017-2027, $ bn 106
Table 38. Spain Smartphone Market by Operating System, 2017-2027, $ bn 108
Table 39. Spain Smartphone Market by Screen Size, 2017-2027, $ bn 108
Table 40. Spain Smartphone Market by Distribution Channel, 2017-2027, $ bn 108
Table 41. Italy Smartphone Market by Operating System, 2017-2027, $ bn 110
Table 42. Italy Smartphone Market by Screen Size, 2017-2027, $ bn 110
Table 43. Italy Smartphone Market by Distribution Channel, 2017-2027, $ bn 110
Table 44. Russia Smartphone Market by Operating System, 2017-2027, $ bn 112
Table 45. Russia Smartphone Market by Screen Size, 2017-2027, $ bn 112
Table 46. Russia Smartphone Market by Distribution Channel, 2017-2027, $ bn 112
Table 47. Smartphone Market in Rest of Europe by Country, 2017-2027, $ bn 114
Table 48. APAC Smartphone Market by Country, 2017-2027, $ bn 117
Table 49. APAC Smartphone Market by Country, 2017-2027, million units 118
Table 50. China Smartphone Market by Operating System, 2017-2027, $ bn 121
Table 51. China Smartphone Market by Screen Size, 2017-2027, $ bn 121
Table 52. China Smartphone Market by Distribution Channel, 2017-2027, $ bn 121
Table 53. Japan Smartphone Market by Operating System, 2017-2027, $ bn 124
Table 54. Japan Smartphone Market by Screen Size, 2017-2027, $ bn 124
Table 55. Japan Smartphone Market by Distribution Channel, 2017-2027, $ bn 124
Table 56. India Smartphone Market by Operating System, 2017-2027, $ bn 126
Table 57. India Smartphone Market by Screen Size, 2017-2027, $ bn 126
Table 58. India Smartphone Market by Distribution Channel, 2017-2027, $ bn 126
Table 59. Indonesia Smartphone Market by Operating System, 2017-2027, $ bn 128
Table 60. Indonesia Smartphone Market by Screen Size, 2017-2027, $ bn 128
Table 61. Indonesia Smartphone Market by Distribution Channel, 2017-2027, $ bn 128
Table 62. Vietnam Smartphone Market by Operating System, 2017-2027, $ bn 130
Table 63. Vietnam Smartphone Market by Screen Size, 2017-2027, $ bn 130
Table 64. Vietnam Smartphone Market by Distribution Channel, 2017-2027, $ bn 130
Table 65. Smartphone Market in Rest of APAC by Country/Region, 2017-2027, $ bn 132
Table 66. South America Smartphone Market by Country, 2017-2027, $ bn 135
Table 67. South America Smartphone Market by Country, 2017-2027, million units 136
Table 68. Argentina Smartphone Market by Operating System, 2017-2027, $ bn 139
Table 69. Argentina Smartphone Market by Screen Size, 2017-2027, $ bn 139
Table 70. Argentina Smartphone Market by Distribution Channel, 2017-2027, $ bn 139
Table 71. Brazil Smartphone Market by Operating System, 2017-2027, $ bn 141
Table 72. Brazil Smartphone Market by Screen Size, 2017-2027, $ bn 141
Table 73. Brazil Smartphone Market by Distribution Channel, 2017-2027, $ bn 141
Table 74. Chile Smartphone Market by Operating System, 2017-2027, $ bn 143
Table 75. Chile Smartphone Market by Screen Size, 2017-2027, $ bn 143
Table 76. Chile Smartphone Market by Distribution Channel, 2017-2027, $ bn 143
Table 77. MEA Smartphone Market by Country, 2017-2027, $ bn 147
Table 78. MEA Smartphone Market by Country, 2017-2027, million units 148
Table 79. Iran Smartphone Market by Operating System, 2017-2027, $ bn 151
Table 80. Iran Smartphone Market by Screen Size, 2017-2027, $ bn 151
Table 81. Iran Smartphone Market by Distribution Channel, 2017-2027, $ bn 151
Table 82. Turkey Smartphone Market by Operating System, 2017-2027, $ bn 153
Table 83. Turkey Smartphone Market by Screen Size, 2017-2027, $ bn 153
Table 84. Turkey Smartphone Market by Distribution Channel, 2017-2027, $ bn 153
Table 85. South Africa Smartphone Market by Operating System, 2017-2027, $ bn 155
Table 86. South Africa Smartphone Market by Screen Size, 2017-2027, $ bn 155
Table 87. South Africa Smartphone Market by Distribution Channel, 2017-2027, $ bn 155
Table 88. Worldwide Smartphone Shipment by Key Vendor/Brand, 2018Q1-2021Q1, million units 159
Table 89. Worldwide Smartphone Market by Key Vendor/Brand, 2018Q1-2021Q1, % of Shipment 159
Table 90. Worldwide Smartphone OEM Revenue Share, 2020Q1 vs. 2021Q1, % of Revenue 162
Table 91. Apple Inc.: Company Snapshot 165
Table 92. Apple Inc.: Business Segmentation 165
Table 93. Apple Inc.: Product Portfolio 166
Table 94. Apple Inc.: Revenue, 2018-2020, $ bn 166
