Europe smartphone market accounted for $119.8 billion in 2020 and will grow by 8.0% annually over 2020-2027 owing to the rising demand for smart mobile phones, increasing per capita disposable income, and the growing adoption of smartphones in digital platforms amid COVID-19 pandemic.
Highlighted with 94 tables and 102 figures, this 116-page report “Europe Smartphone Market 2020-2027 by Operating System (Android, iOS), Display Technology (LCD, OLED), Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country: Trend Outlook and Growth Opportunity” is based on a comprehensive research of the entire Europe smartphone market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2027 with 2019 as the base year. (The year 2020 is not appropriate for research base due to the outbreak of COVID-19.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Europe smartphone market in every aspect of the classification from perspectives of Operating System, Display Technology, Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country.
Based on Operating System, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Android Smartphones
• iOS Smartphones
• Other Operating Systems
Based on Display Technology, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• LCD Technology
• OLED Technology
• Other Display Technologies
Based on Screen Size, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Less Than 4 Inches
• 4 - <5 Inches
• 5 - <5.5 Inches
• 5.5 - <6 Inches
• 6 Inches and Above
Based on RAM Capacity, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Below 4GB
• 4GB - 8GB
• Over 8GB
Based on Price Range, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Ultra Low-End (Less Than $100)
• Low-End ($100 - <$200)
• Mid-Range ($200 - <$400)
• Mid- to High-End ($400 - <$600)
• High-End ($600 - <$800)
• Premium ($800 - <$1000)
• Ultra Premium ($1000 and Above)
Based on Distribution Channel, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• OEMs
• E-commerce
• Retailers
Geographically, the following national/local markets are fully investigated:
• Germany
• UK
• France
• Spain
• Italy
• Russia
• Rest of Europe (further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
For each key country, detailed analysis and data for annual revenue ($ bn) and unit shipment (million units) are available for 2017-2027. The breakdown of key national markets by Operating System, Screen Size, and Distribution Channel over the forecast years is also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Guangdong OPPO Mobile Telecommunications Corp., Ltd.
HTC Corporation
Huawei Technologies Co., Ltd.
Lenovo Group Limited
Motorola, Inc.
Nokia Corporation
Realme
Samsung Electronics Co., Ltd.
Sony Corporation
Vivo Communication Technology Co., Ltd.
Xiaomi Corporation
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 21
2.1.2 Impact of COVID-19 on the Market 23
2.2 Major Growth Drivers 25
2.3 Market Restraints and Challenges 30
2.4 Emerging Opportunities and Market Trends 33
2.5 Porter’s Fiver Forces Analysis 37
3 Segmentation of Europe Market by Operating System 41
3.1 Market Overview by Operating System 41
3.2 Android Smartphones 43
3.3 iOS Smartphones 44
3.4 Other Operating Systems 45
4 Segmentation of Europe Market by Display Technology 46
4.1 Market Overview by Display Technology 46
4.2 LCD Technology 48
4.3 OLED Technology 49
4.4 Other Display Technologies 50
5 Segmentation of Europe Market by Screen Size 51
5.1 Market Overview by Screen Size 51
5.2 Less Than 4 Inches 53
5.3 4 - <5 Inches 54
5.4 5 - <5.5 Inches 55
5.5 5.5 - <6 Inches 56
5.6 6 Inches and Above 57
6 Segmentation of Europe Market by RAM Capacity 58
6.1 Market Overview by RAM Capacity 58
6.2 Below 4GB 60
6.3 4GB - 8GB 61
6.4 Over 8GB 62
7 Segmentation of Europe Market by Price Range 63
7.1 Market Overview by Price Range 63
7.2 Ultra Low-End (Less Than $100) 65
7.3 Low-End ($100 - <$200) 66
7.4 Mid-Range ($200 - <$400) 67
7.5 Mid- to High-End ($400 - <$600) 68
7.6 High-End ($600 - <$800) 69
7.7 Premium ($800 - <$1000) 70
7.8 Ultra Premium ($1000 and Above) 71
8 Segmentation of Europe Market by Distribution Channel 72
8.1 Market Overview by Distribution Channel 72
8.2 OEMs 74
8.3 E-commerce 75
8.4 Retailers 76
9 European Market 2020-2027 by Country 77
9.1 Overview of European Market 77
9.2 UK 81
9.3 France 83
9.4 Germany 85
9.5 Spain 87
9.6 Italy 89
9.7 Russia 91
9.8 Rest of European Market 93
10 Competitive Landscape 95
10.1 Overview of Key Vendors 95
10.2 New Product Launch, Partnership, Investment, and M&A 102
10.3 Company Profiles 103
Apple Inc. 103
Guangdong OPPO Mobile Telecommunications Corp., Ltd. 105
HTC Corporation 106
Huawei Technologies Co., Ltd. 107
Lenovo Group Limited 108
Motorola, Inc. 109
Nokia Corporation 110
Realme 111
Samsung Electronics Co., Ltd. 112
Sony Corporation 113
Vivo Communication Technology Co., Ltd. 114
Xiaomi Corporation 115
RELATED REPORTS 116
List of Tables:
Table 1. Snapshot of Europe Smartphone Market in Balanced Perspective, 2020-2027 17
Table 2. Growth Rate of World GDP, 2020-2022 22
Table 3. World Smartphone Connections, Average Network Connection Speed for Smartphones and Tablets, 2019-2030 28
Table 4. World Mobile Data Traffic by Deployment Mode, 2019-2030, EB/year 29
Table 5. World Mobile Data Traffic by Device, 2019-2030, EB/year 29
Table 6. Main Product Trends and Market Opportunities in Europe Smartphone Market 33
Table 7. Europe Smartphone Market by Operating System, 2017-2027, $ bn 41
Table 8. Europe Smartphone Market by Display Technology, 2017-2027, $ bn 46
Table 9. Europe Smartphone Market by Screen Size, 2017-2027, $ bn 51
Table 10. Europe Smartphone Market by RAM Capacity, 2017-2027, $ bn 58
Table 11. Europe Smartphone Market by Price Range, 2017-2027, $ bn 63
Table 12. Europe Smartphone Market by Distribution Channel, 2017-2027, $ bn 72
Table 27. Europe Smartphone Market by Country, 2017-2027, $ bn 78
Table 28. Europe Smartphone Market by Country, 2017-2027, million units 79
Table 29. UK Smartphone Market by Operating System, 2017-2027, $ bn 82
Table 30. UK Smartphone Market by Screen Size, 2017-2027, $ bn 82
Table 31. UK Smartphone Market by Distribution Channel, 2017-2027, $ bn 82
Table 32. France Smartphone Market by Operating System, 2017-2027, $ bn 84
Table 33. France Smartphone Market by Screen Size, 2017-2027, $ bn 84
Table 34. France Smartphone Market by Distribution Channel, 2017-2027, $ bn 84
Table 35. Germany Smartphone Market by Operating System, 2017-2027, $ bn 86
Table 36. Germany Smartphone Market by Screen Size, 2017-2027, $ bn 86
Table 37. Germany Smartphone Market by Distribution Channel, 2017-2027, $ bn 86
Table 38. Spain Smartphone Market by Operating System, 2017-2027, $ bn 88
Table 39. Spain Smartphone Market by Screen Size, 2017-2027, $ bn 88
Table 40. Spain Smartphone Market by Distribution Channel, 2017-2027, $ bn 88
Table 41. Italy Smartphone Market by Operating System, 2017-2027, $ bn 90
Table 42. Italy Smartphone Market by Screen Size, 2017-2027, $ bn 90
Table 43. Italy Smartphone Market by Distribution Channel, 2017-2027, $ bn 90
Table 44. Russia Smartphone Market by Operating System, 2017-2027, $ bn 92
Table 45. Russia Smartphone Market by Screen Size, 2017-2027, $ bn 92
Table 46. Russia Smartphone Market by Distribution Channel, 2017-2027, $ bn 92
Table 47. Smartphone Market in Rest of Europe by Country, 2017-2027, $ bn 94
Table 88. Worldwide Smartphone Shipment by Key Vendor/Brand, 2018Q1-2021Q1, million units 97
Table 89. Worldwide Smartphone Market by Key Vendor/Brand, 2018Q1-2021Q1, % of Shipment 97
Table 90. Worldwide Smartphone OEM Revenue Share, 2020Q1 vs. 2021Q1, % of Revenue 100
Table 91. Apple Inc.: Company Snapshot 103
Table 92. Apple Inc.: Business Segmentation 103
Table 93. Apple Inc.: Product Portfolio 104
Table 94. Apple Inc.: Revenue, 2018-2020, $ bn 104
