Asia Pacific smartphone market will grow by 10.9% annually with a total addressable market cap of $2,160.3 billion over 2021-2027 owing to the rising demand for smart mobile phones, increasing per capita disposable income, and the growing adoption of smartphones in digital platforms amid COVID-19 pandemic.
Highlighted with 37 tables and 59 figures, this 115-page report “Asia Pacific Smartphone Market 2020-2027 by Operating System (Android, iOS), Display Technology (LCD, OLED), Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country: Trend Outlook and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific smartphone market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2027 with 2019 as the base year. (The year 2020 is not appropriate for research base due to the outbreak of COVID-19.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Asia Pacific smartphone market in every aspect of the classification from perspectives of Operating System, Display Technology, Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country.
Based on Operating System, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Android Smartphones
• iOS Smartphones
• Other Operating Systems
Based on Display Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• LCD Technology
• OLED Technology
• Other Display Technologies
Based on Screen Size, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Less Than 4 Inches
• 4 - <5 Inches
• 5 - <5.5 Inches
• 5.5 - <6 Inches
• 6 Inches and Above
Based on RAM Capacity, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Below 4GB
• 4GB - 8GB
• Over 8GB
Based on Price Range, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Ultra Low-End (Less Than $100)
• Low-End ($100 - <$200)
• Mid-Range ($200 - <$400)
• Mid- to High-End ($400 - <$600)
• High-End ($600 - <$800)
• Premium ($800 - <$1000)
• Ultra Premium ($1000 and Above)
Based on Distribution Channel, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• OEMs
• E-commerce
• Retailers
Geographically, the following national/local markets are fully investigated:
• Japan
• China
• Indonesia
• Vietnam
• India
• Rest of APAC (further segmented into Malaysia, Singapore, South Korea, Thailand, New Zealand, Australia, Taiwan, and Philippines)
For each key country, detailed analysis and data for annual revenue ($ bn) and unit shipment (million units) are available for 2017-2027. The breakdown of key national markets by Operating System, Screen Size, and Distribution Channel over the forecast years is also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Guangdong OPPO Mobile Telecommunications Corp., Ltd.
HTC Corporation
Huawei Technologies Co., Ltd.
Lenovo Group Limited
Motorola, Inc.
Nokia Corporation
Realme
Samsung Electronics Co., Ltd.
Sony Corporation
Vivo Communication Technology Co., Ltd.
Xiaomi Corporation
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 21
2.1.2 Impact of COVID-19 on the Market 23
2.2 Major Growth Drivers 25
2.3 Market Restraints and Challenges 30
2.4 Emerging Opportunities and Market Trends 33
2.5 Porter’s Fiver Forces Analysis 37
3 Segmentation of Asia Pacific Market by Operating System 41
3.1 Market Overview by Operating System 41
3.2 Android Smartphones 43
3.3 iOS Smartphones 44
3.4 Other Operating Systems 45
4 Segmentation of Asia Pacific Market by Display Technology 46
4.1 Market Overview by Display Technology 46
4.2 LCD Technology 48
4.3 OLED Technology 49
4.4 Other Display Technologies 50
5 Segmentation of Asia Pacific Market by Screen Size 51
5.1 Market Overview by Screen Size 51
5.2 Less Than 4 Inches 53
5.3 4 - <5 Inches 54
5.4 5 - <5.5 Inches 55
5.5 5.5 - <6 Inches 56
5.6 6 Inches and Above 57
6 Segmentation of Asia Pacific Market by RAM Capacity 58
6.1 Market Overview by RAM Capacity 58
6.2 Below 4GB 60
6.3 4GB - 8GB 61
6.4 Over 8GB 62
7 Segmentation of Asia Pacific Market by Price Range 63
7.1 Market Overview by Price Range 63
7.2 Ultra Low-End (Less Than $100) 65
7.3 Low-End ($100 - <$200) 66
7.4 Mid-Range ($200 - <$400) 67
7.5 Mid- to High-End ($400 - <$600) 68
7.6 High-End ($600 - <$800) 69
7.7 Premium ($800 - <$1000) 70
7.8 Ultra Premium ($1000 and Above) 71
8 Segmentation of Asia Pacific Market by Distribution Channel 72
8.1 Market Overview by Distribution Channel 72
8.2 OEMs 74
8.3 E-commerce 75
8.4 Retailers 76
9 Asia-Pacific Market 2020-2027 by Country 77
9.1 Overview of Asia-Pacific Market 77
9.2 China 81
9.3 Japan 83
9.4 India 86
9.5 Indonesia 88
9.6 Vietnam 90
9.7 Rest of APAC Region 92
10 Competitive Landscape 94
10.1 Overview of Key Vendors 94
10.2 New Product Launch, Partnership, Investment, and M&A 101
10.3 Company Profiles 102
Apple Inc. 102
Guangdong OPPO Mobile Telecommunications Corp., Ltd. 104
HTC Corporation 105
Huawei Technologies Co., Ltd. 106
Lenovo Group Limited 107
Motorola, Inc. 108
Nokia Corporation 109
Realme 110
Samsung Electronics Co., Ltd. 111
Sony Corporation 112
Vivo Communication Technology Co., Ltd. 113
Xiaomi Corporation 114
RELATED REPORTS 115
List of Tables:
Table 1. Snapshot of Asia Pacific Smartphone Market in Balanced Perspective, 2020-2027 17
Table 2. Growth Rate of World GDP, 2020-2022 22
Table 3. World Smartphone Connections, Average Network Connection Speed for Smartphones and Tablets, 2019-2030 28
Table 4. World Mobile Data Traffic by Deployment Mode, 2019-2030, EB/year 29
Table 5. World Mobile Data Traffic by Device, 2019-2030, EB/year 29
Table 6. Main Product Trends and Market Opportunities in Asia Pacific Smartphone Market 33
Table 7. Asia Pacific Smartphone Market by Operating System, 2017-2027, $ bn 41
Table 8. Asia Pacific Smartphone Market by Display Technology, 2017-2027, $ bn 46
Table 9. Asia Pacific Smartphone Market by Screen Size, 2017-2027, $ bn 51
Table 10. Asia Pacific Smartphone Market by RAM Capacity, 2017-2027, $ bn 58
Table 11. Asia Pacific Smartphone Market by Price Range, 2017-2027, $ bn 63
Table 12. Asia Pacific Smartphone Market by Distribution Channel, 2017-2027, $ bn 72
Table 13. APAC Smartphone Market by Country, 2017-2027, $ bn 78
Table 14. APAC Smartphone Market by Country, 2017-2027, million units 79
Table 15. China Smartphone Market by Operating System, 2017-2027, $ bn 82
Table 16. China Smartphone Market by Screen Size, 2017-2027, $ bn 82
Table 17. China Smartphone Market by Distribution Channel, 2017-2027, $ bn 82
Table 18. Japan Smartphone Market by Operating System, 2017-2027, $ bn 85
Table 19. Japan Smartphone Market by Screen Size, 2017-2027, $ bn 85
Table 20. Japan Smartphone Market by Distribution Channel, 2017-2027, $ bn 85
Table 21. India Smartphone Market by Operating System, 2017-2027, $ bn 87
Table 22. India Smartphone Market by Screen Size, 2017-2027, $ bn 87
Table 23. India Smartphone Market by Distribution Channel, 2017-2027, $ bn 87
Table 24. Indonesia Smartphone Market by Operating System, 2017-2027, $ bn 89
Table 25. Indonesia Smartphone Market by Screen Size, 2017-2027, $ bn 89
Table 26. Indonesia Smartphone Market by Distribution Channel, 2017-2027, $ bn 89
Table 27. Vietnam Smartphone Market by Operating System, 2017-2027, $ bn 91
Table 28. Vietnam Smartphone Market by Screen Size, 2017-2027, $ bn 91
Table 29. Vietnam Smartphone Market by Distribution Channel, 2017-2027, $ bn 91
Table 30. Smartphone Market in Rest of APAC by Country/Region, 2017-2027, $ bn 93
Table 31. Worldwide Smartphone Shipment by Key Vendor/Brand, 2018Q1-2021Q1, million units 96
Table 32. Worldwide Smartphone Market by Key Vendor/Brand, 2018Q1-2021Q1, % of Shipment 96
Table 33. Worldwide Smartphone OEM Revenue Share, 2020Q1 vs. 2021Q1, % of Revenue 99
Table 34. Apple Inc.: Company Snapshot 102
Table 35. Apple Inc.: Business Segmentation 102
Table 36. Apple Inc.: Product Portfolio 103
Table 37. Apple Inc.: Revenue, 2018-2020, $ bn 103
