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Television Market

Television Market in India (LED, LCD, HD, UHD) (2018-2025)
Report code: SDMRCO1554189 | Industry: Consumer Goods | Published On: 8/10/2018
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Indian television market

The television market currently consists of televisions that cover a wide range of new technologies that go beyond the conventional cathode ray tube (CRT) format. Increasing innovation coupled with lower prices have augmented the penetration of flat-panel display across all income groups in the country.
Usage of television is no longer an urban phenomenon now with penetration of television in more than 99 Mn homes in rural India. TV manufacturers are rapidly adopting marketing of light-emitting diode (LED) TVs as they are sharper, colorful and more detailed, offering higher resolution pictures. With the decreasing trend in the prices of televisions, consumers tend to replace their televisions every five years.

Market segmentation

Samsung, Sony and LG are the three major television manufacturers that dominates the Indian television market. Liquid crystal display (LCD) and organic light emitting diode (OLED) comprise the two major segments in the global television market. The super-premium segment includes OLED and ultra-high-definition (UHD) or 4K televisions. The festive season in India starting in August with Independence Day till Diwali in October, primarily drives consumers buying across all markets.

Key growth factors

o The rapid growth of internet connectivity across the country, especially in tier II and III cities, is giving greater access to online entertainment portals to the tech-savvy generation. Flat-panel displays are extremely popular in urban areas as it occupies significantly less space and power consumption in comparison to CRT monitors.

o Digital influence on broader consumer spending is significant and is growing rapidly. The implementation of the cable digitization mandate further aided by over the top (OTT) services has contributed vastly to the expanding popularity of new age televisions.

Threats and key players

o The method of viewing content has gradually shifted from television to smartphones among the Indian consumers. Smartphones acting as a substitute for television is hindering the growth of the television market.

o Indian manufacturers are highly dependent on import for sourcing major portions of the television components. Developing broadcast content and infrastructure for 4K television in India is still a steep task with only a handful of players keeping pace.

o BPL Limited, Mirc Electronics Limited, Intex Technologies (India) Limited, Micromax Informatics Limited and LG Electronics India Private Limited are some of the major players that are operating in the Indian television market.

What is covered in the report?

1. Overview of the Indian television market
2. Historical, current and forecasted market size data for the Indian television market (2016 to 2023)
3. Qualitative analysis of the Indian television market and its segments, by company (Samsung, Sony, LG and others), by technology (UHD, full HD, HD, flat-panel display units sold - company-wise – Samsung, Sony, LG, Videocon Group, Panasonic, Others, Unorganized/grey)
4. Trade analysis of the television market in India
5. Qualitative analysis of the major drivers and challenges affecting the market
6. Analysis of the competitive landscape and profiles of major players operating in the market
7. Key recent developments associated with the television market in India

Why buy?

1. Get a broad understanding of the television market in India, the dynamics of the market and current state of the sector
2. Strategize marketing, market-entry, market expansion and other business plans by understanding the factors driving growth in the market
3. Be informed regarding the key developments in the television market in India
4. Understand major competitors’ business strategies and market dynamics and respond accordingly to benefit from the market

Customizations Available

With the given market data, Netscribes offers customizations according to specific needs. Write to us at [email protected].

Chapter  1:  Executive  summary

Chapter  2:  Socio-economic  indicators  
  
Chapter  3:  Introduction
3.1.  Television  market  definition  and  structure

Chapter  4:  Television  market  -  overview
4.1.  Television  market  size  and  growth  forecast  -  value-wise
4.2.  Flat-panel  display  market  size  and  growth  forecast  -  value-wise

Chapter  5:  Television  market  -  segmentation  
5.1.  Technology  wise  -  percentage  split
o  UHD
o  Full  HD  
o  HD
5.2.  Company  wise  television  market  share  -  percentage  split  
o  Samsung
o  Sony  
o  LG
o  Others
5.3.  Flat-panel  display  units  sold  -  company-wise  -  percentage  split
o  Samsung
o  Sony  
o  LG
o  Videocon  Group
o  Panasonic
o  Others
o  Unorganized/grey
5.4.  Flat-panel  display  market  -  by  screen  size  -  percentage  split
o  <32-inch  
o  32-inch
o  >43-inch

Chapter  6:  Trade  analysis
6.1.  Export  of  television
o  Value-wise
o  Volume-wise
o  Country-wise
6.2.  Import  of  television  
o  Value-wise
o  Volume-wise
o  Country-wise

Chapter  7:  Key  growth  drivers  of  the  market

Chapter  8:  Key  deterrents  to  the  growth  of  the  market

Chapter  9:  Market  trends

Chapter  10:  Competitive  landscape
10.1.  Product  benchmarking  -  Five  major  players
10.2.  BPL  Limited
o    Corporate  information
o    Business  description
o    Products  and  services
o    Key  people
o    Financial  snapshot  (total  income,  net  profit/loss)
o    Key  ratios  
o    Business  segments,  geographical  segments  
10.3.  Mirc  Electronics  Limited
o      Corporate  information
o    Business  description
o    Products  and  services
o    Key  people
o    Financial  snapshot  (total  income,  net  profit/loss)
o    Key  ratios  
o    Business  segments,  geographical  segments  
10.4.  Intex  Technologies  (India)  Limited
o    Corporate  information
o    Business  description
o    Products  and  services
o    Key  people
o    Financial  snapshot  (total  income,  net  profit/loss)
o    Key  ratios  
o    Business  segments,  geographical  segments  
10.5.  Micromax  Informatics  Limited
o    Corporate  information
o    Business  description
o    Products  and  services
o    Key  people
o    Financial  snapshot  (total  income,  net  profit/loss)
o    Key  ratios  
o    Business  segments,  geographical  segments  
10.6.  LG  Electronics  India  Private  Limited
o    Corporate  information
o    Business  description
o    Products  and  services
o    Key  people
o    Financial  snapshot  (total  income,  net  profit/loss)
o    Key  ratios  
o    Business  segments,  geographical  segments  
10.7.  Panasonic  India  Private  Limited
o    Corporate  information
o    Business  description
o    Products  and  services
o    Key  people
o    Financial  snapshot  (total  income,  net  profit/loss)
o    Key  ratios  
o    Business  segments,  geographical  segments
10.8.  Samsung  India  Electronics  Private  Limited
o    Corporate  information
o    Business  description
o    Products  and  services
o    Key  people
o    Financial  snapshot  (total  income,  net  profit/loss)
o    Key  ratios  
o    Business  segments,  geographical  segments  
10.9.  Sony  India  Private  Limited
o    Corporate  information
o    Business  description
o    Products  and  services
o    Key  people
o    Financial  snapshot  (total  income,  net  profit/loss)
o    Key  ratios  
o    Business  segments,  geographical  segments
10.10.  Tcl-India  Holdings  Private  Limited
o    Corporate  information
o    Business  description
o    Products  and  services
o    Key  people
o    Financial  snapshot  (total  income,  net  profit/loss)
o    Key  ratios  
o    Business  segments,  geographical  segments
10.11.  Xiaomi  Technology  India  Private  Limited  
o  Corporate  information
o    Business  description
o    Products  and  services
o    Key  people
o    Financial  snapshot  (total  income,  net  profit/loss)
o    Key  ratios  
o    Business  segments,  geographical  segments  

Chapter  11:  Recent  developments

Chapter  12:  Appendix

Please  note  that  due  to  the  dynamic  nature  of  the  market,  we  believe  in  frequent  updation  to  ensure  that  we  provide  the  latest  figures  and  relevant  insights.  Therefore,  this  table  of  contents  is  subject  to  change  as  the  research  progresses.  The  final  report  may  require  4-5  working  days  post-confirmation  in  order  to  incorporate  the  most  recent  updates.
 Feel free to contact us

 
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