Snapshot
Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
The global Internet Advertising market size is estimated at xxx million USD with a CAGR xx% from 2016-2020 and is expected to reach xxx Million USD in 2021 with a CAGR xx% from 2021 to 2026. The report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of Internet Advertising by product, region and application, in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report.
Product Type Coverage (Market Size & Forecast, Major Company of Product Type etc.):
Search Ads
Mobile Ads
Banner Ads
Classified Ads
Digital Video Ads
Others
Company Coverage (Company Profile, Sales Revenue, Price, Gross Margin, Main Products etc.):
Alphabet
Facebook
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Twitter
Aol(Verizon Communications)
eBay
Linkedin
Amazon
IAC
Soho
Pandora
Application Coverage (Market Size & Forecast, Different Demand Market by Region, Main Consumer Profile etc.):
Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others
Region Coverage (Regional Production, Demand & Forecast by Countries etc.):
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
Asia-Pacific (China, India, Japan, Southeast Asia etc.)
South America (Brazil, Argentina etc.)
Middle East & Africa (Saudi Arabia, South Africa etc.)
Table of Contents
1 Industry Overview
1.1 Internet Advertising Industry
Figure Internet Advertising Industry Chain Structure
1.1.1 Overview
1.1.2 Development of Internet Advertising
1.2 Market Segment
1.2.1 Upstream
Table Upstream Segment of Internet Advertising
1.2.2 Downstream
Table Application Segment of Internet Advertising
Table Global Internet Advertising Market 2016-2026, by Application, in USD Million
1.2.3 COVID-19 Impact
1.3 Cost Analysis
2 Industry Environment (PEST Analysis)
2.1 Policy
2.2 Economics
2.3 Sociology
2.4 Technology
3 Internet Advertising Market by Type
3.1 By Type
3.1.1 Search Ads
Table Major Company List of Search Ads
3.1.2 Mobile Ads
Table Major Company List of Mobile Ads
3.1.3 Banner Ads
Table Major Company List of Banner Ads
3.1.4 Classified Ads
Table Major Company List of Classified Ads
3.1.5 Digital Video Ads
Table Major Company List of Digital Video Ads
3.1.6 Others
Table Major Company List of Others
3.2 Market Size
Table Global Internet Advertising Market 2016-2020, by Type, in USD Million
Figure Global Internet Advertising Market Growth 2016-2020, by Type, in USD Million
Table Global Internet Advertising Market 2016-2020, by Type, in Volume
Figure Global Internet Advertising Market Growth 2016-2020, by Type, in Volume
3.3 Market Forecast
Table Global Internet Advertising Market Forecast 2021-2026, by Type, in USD Million
Table Global Internet Advertising Market Forecast 2021-2026, by Type, in Volume
4 Major Companies List
4.1 Alphabet (Company Profile, Sales Data etc.)
4.1.1 Alphabet Profile
Table Alphabet Overview List
4.1.2 Alphabet Products & Services
4.1.3 Alphabet Business Operation Conditions
Table Business Operation of Alphabet (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.2 Facebook (Company Profile, Sales Data etc.)
4.2.1 Facebook Profile
Table Facebook Overview List
4.2.2 Facebook Products & Services
4.2.3 Facebook Business Operation Conditions
Table Business Operation of Facebook (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.3 Baidu (Company Profile, Sales Data etc.)
4.3.1 Baidu Profile
Table Baidu Overview List
4.3.2 Baidu Products & Services
4.3.3 Baidu Business Operation Conditions
Table Business Operation of Baidu (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.4 Yahoo! Inc (Company Profile, Sales Data etc.)
4.4.1 Yahoo! Inc Profile
Table Yahoo! Inc Overview List
4.4.2 Yahoo! Inc Products & Services
4.4.3 Yahoo! Inc Business Operation Conditions
Table Business Operation of Yahoo! Inc (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.5 Microsoft (Company Profile, Sales Data etc.)
4.5.1 Microsoft Profile
Table Microsoft Overview List
4.5.2 Microsoft Products & Services
4.5.3 Microsoft Business Operation Conditions
Table Business Operation of Microsoft (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.6 Alibaba (Company Profile, Sales Data etc.)
4.6.1 Alibaba Profile
Table Alibaba Overview List
4.6.2 Alibaba Products & Services
4.6.3 Alibaba Business Operation Conditions
Table Business Operation of Alibaba (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.7 Tencent (Company Profile, Sales Data etc.)
4.7.1 Tencent Profile
Table Tencent Overview List
4.7.2 Tencent Products & Services
4.7.3 Tencent Business Operation Conditions
Table Business Operation of Tencent (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.8 Twitter (Company Profile, Sales Data etc.)
4.8.1 Twitter Profile
Table Twitter Overview List
4.8.2 Twitter Products & Services
4.8.3 Twitter Business Operation Conditions
Table Business Operation of Twitter (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.9 Aol(Verizon Communications) (Company Profile, Sales Data etc.)
4.9.1 Aol(Verizon Communications) Profile
Table Aol(Verizon Communications) Overview List
4.9.2 Aol(Verizon Communications) Products & Services
4.9.3 Aol(Verizon Communications) Business Operation Conditions
Table Business Operation of Aol(Verizon Communications) (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.10 eBay (Company Profile, Sales Data etc.)
4.10.1 eBay Profile
Table eBay Overview List
4.10.2 eBay Products & Services
4.10.3 eBay Business Operation Conditions
Table Business Operation of eBay (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.11 Linkedin (Company Profile, Sales Data etc.)
4.11.1 Linkedin Profile
Table Linkedin Overview List
4.11.2 Linkedin Products & Services
4.11.3 Linkedin Business Operation Conditions
Table Business Operation of Linkedin (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.12 Amazon (Company Profile, Sales Data etc.)
4.12.1 Amazon Profile
Table Amazon Overview List
4.12.2 Amazon Products & Services
4.12.3 Amazon Business Operation Conditions
Table Business Operation of Amazon (Sales Revenue, Cost, Gross Margin)
4.13 IAC (Company Profile, Sales Data etc.)
4.13.1 IAC Profile
Table IAC Overview List
4.13.2 IAC Products & Services
4.13.3 IAC Business Operation Conditions
Table Business Operation of IAC (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.14 Soho (Company Profile, Sales Data etc.)
4.14.1 Soho Profile
Table Soho Overview List
4.14.2 Soho Products & Services
4.14.3 Soho Business Operation Conditions
Table Business Operation of Soho (Sales Revenue, Cost, Gross Margin)
4.15 Pandora (Company Profile, Sales Data etc.)
4.15.1 Pandora Profile
Table Pandora Overview List
4.15.2 Pandora Products & Services
4.15.3 Pandora Business Operation Conditions
Table Business Operation of Pandora (Sales Revenue, Cost, Gross Margin)
5 Market Competition
5.1 Company Competition
Table Global Internet Advertising Sales Revenue 2016-2020, by Company, in USD Million
Table Global Internet Advertising Sales Revenue Share 2016-2020, by Company, in USD Million
Figure Global Internet Advertising Sales Revenue Share in 2020, by Company, in USD Million
Table Global Internet Advertising Sales Volume 2016-2020, by Company, in Volume
Table Global Internet Advertising Sales Volume Share 2016-2020, by Company, in Volume
Figure Global Internet Advertising Sales Volume Share in 2020, by Company, in Volume
5.2 Regional Market by Company
Figure North America Internet Advertising Market Concentration, in 2020
Figure Europe Internet Advertising Market Market Concentration, in 2020
Figure Asia-Pacific Internet Advertising MMarket Concentration, in 2020
Figure South America Internet Advertising Market Concentration, in 2020
Figure Middle East & Africa Internet Advertising Market Concentration, in 2020
6 Demand by End Market
6.1 Demand Situation
6.1.1 Demand in Retail
Figure Internet Advertising Demand in Retail, 2016-2020, in USD Million
Figure Internet Advertising Demand in Retail, 2016-2020, in Volume
6.1.2 Demand in Automotive
Figure Internet Advertising Demand in Automotive, 2016-2020, in USD Million
Figure Internet Advertising Demand in Automotive, 2016-2020, in Volume
6.1.3 Demand in Entertainment
Figure Internet Advertising Demand in Entertainment, 2016-2020, in USD Million
Figure Internet Advertising Demand in Entertainment, 2016-2020, in Volume
6.1.4 Demand in Financial Services
Figure Internet Advertising Demand in Financial Services, 2016-2020, in USD Million
Figure Internet Advertising Demand in Financial Services, 2016-2020, in Volume
6.1.5 Demand in Telecom
Figure Internet Advertising Demand in Telecom, 2016-2020, in USD Million
Figure Internet Advertising Demand in Telecom, 2016-2020, in Volume
6.1.6 Demand in Consumer Goods
Figure Internet Advertising Demand in Consumer Goods, 2016-2020, in USD Million
Figure Internet Advertising Demand in Consumer Goods, 2016-2020, in Volume
6.1.7 Demand in Others
Figure Internet Advertising Demand in Others, 2016-2020, in USD Million
Figure Internet Advertising Demand in Others, 2016-2020, in Volume
6.2 Regional Demand Comparison
Table Regional Demand Comparison List
Table Major Application in Different Regions
6.3 Demand Forecast
Table Internet Advertising Demand Forecast 2021-2026, by Application, in USD Million
Figure Internet Advertising Market Growth 2021-2026, by Application, in USD Million
Figure Internet Advertising Market Share in 2026, by Application, in USD Million
Table Internet Advertising Demand Forecast 2021-2026, by Application, in Volume
Table Internet Advertising Market Growth 2021-2026, by Application, in Volume
Table Internet Advertising Market Share in 2026, by Application, in Volume
6.4 Impact of the COVID-19 on the Demand
7 Region Operation
7.1 Regional Production
Table Internet Advertising Production 2016-2020, by Region, in USD Million
Table Internet Advertising Production 2016-2020, by Region, in Volume
7.2 Regional Market
Table Global Internet Advertising Market 2016-2020, by Region, in USD Million
Table Global Internet Advertising Market Share 2016-2020, by Region, in USD Million
Table Global Internet Advertising Market 2016-2020, by Region, in Volume
Table Global Internet Advertising Market Share 2016-2020, by Region, in Volume
7.3 by Region
7.3.1 North America
7.3.1.1 Overview
Figure North America Internet Advertising Market Size and Growth 2016-2020, in USD Million
Figure North America Internet Advertising Market Size and Growth 2016-2020, in Volume
7.3.1.2 by Country (U.S., Canada, Mexico)
Table North America Internet Advertising Market Size 2016-2020, by Country, in USD Million
Table North America Internet Advertising Market Size 2016-2020, by Country, in Volume
7.3.2 Europe
7.3.2.1 Overview
Figure Europe Internet Advertising Market Size and Growth 2016-2020, in USD Million
Figure Europe Internet Advertising Market Size and Growth 2016-2020, in Volume
7.3.2.2 by Country (Germany, U.K., France, Italy, Russia, Spain etc.)
Table Europe Internet Advertising Market Size 2016-2020, by Country, in USD Million
Table Europe Internet Advertising Market Size 2016-2020, by Country, in Volume
7.3.3 Asia-Pacific
7.3.3.1 Overview
Figure Asia-Pacific Internet Advertising Market Size and Growth 2016-2020, in USD Million
Figure Asia-Pacific Internet Advertising Market Size and Growth 2016-2020, in Volume
7.3.3.2 by Country (China, India, Japan, Southeast Asia etc.)
Table Asia-Pacific Internet Advertising Market Size 2016-2020, by Country, in USD Million
Table Asia-Pacific Internet Advertising Market Size 2016-2020, by Country, in Volume
7.3.4 South America
7.3.4.1 Overview
Figure South America Internet Advertising Market Size and Growth 2016-2020, in USD Million
Figure South America Internet Advertising Market Size and Growth 2016-2020, in Volume
7.3.4.2 by Country (Brazil, Argentina etc.)
Table South America Internet Advertising Market Size 2016-2020, by Country, in USD Million
Table South America Internet Advertising Market Size 2016-2020, by Country, in Volume
7.3.5 Middle East & Africa
7.3.5.1 Overview
Figure Middle East & Africa Internet Advertising Market Size and Growth 2016-2020, in USD Million
Figure Middle East & Africa Internet Advertising Market Size and Growth 2016-2020, in Volume
7.3.5.2 by Country (Saudi Arabia, South Africa etc.)
Table Middle East & Africa Internet Advertising Market Size 2016-2020, by Country, in USD Million
Table Middle East & Africa Internet Advertising Market Size 2016-2020, by Country, in Volume
7.4 Regional Import & Export
7.5 Regional Forecast
Table Internet Advertising Market Forecast 2021-2026, by Region, in USD Million
Table Internet Advertising Market Forecast 2021-2026, by Region, in Volume
8 Marketing & Price
8.1 Price and Margin
8.1.1 Price Trends
8.1.2 Factors of Price Change
Table Price Factors List
8.1.3 Manufacturers Gross Margin Analysis
8.2 Marketing Channel
Figure Marketing Channels Overview
9 Research Conclusion
List of Table
1. Table Upstream Segment of Internet Advertising
2. Table Application Segment of Internet Advertising
3. Table Global Internet Advertising Market 2016-2026, by Application, in USD Million
4. Table Major Company List of Mobile Ads
5. Table Major Company List of Banner Ads
6. Table Major Company List of Classified Ads
7. Table Major Company List of Digital Video Ads
8. Table Major Company List of Others
9. Table Global Internet Advertising Market 2016-2020, by Type, in USD Million
10. Table Global Internet Advertising Market 2016-2020, by Type, in Volume
11. Table Global Internet Advertising Market Forecast 2021-2026, by Type, in USD Million
12. Table Global Internet Advertising Market Forecast 2021-2026, by Type, in Volume
13. Table Alphabet Overview List
14. Table Business Operation of Alphabet (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
15. Table Facebook Overview List
16. Table Business Operation of Facebook (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
17. Table Baidu Overview List
18. Table Business Operation of Baidu (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
19. Table Yahoo! Inc Overview List
20. Table Business Operation of Yahoo! Inc (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
21. Table Microsoft Overview List
22. Table Business Operation of Microsoft (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
23. Table Alibaba Overview List
24. Table Business Operation of Alibaba (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
25. Table Tencent Overview List
26. Table Business Operation of Tencent (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
27. Table Twitter Overview List
28. Table Business Operation of Twitter (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
29. Table Aol(Verizon Communications) Overview List
30. Table Business Operation of Aol(Verizon Communications) (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
31. Table eBay Overview List
32. Table Business Operation of eBay (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
33. Table Linkedin Overview List
34. Table Business Operation of Linkedin (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
35. Table Amazon Overview List
36. Table Business Operation of Amazon (Sales Revenue, Cost, Gross Margin)
37. Table IAC Overview List
38. Table Business Operation of IAC (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
39. Table Soho Overview List
40. Table Business Operation of Soho (Sales Revenue, Cost, Gross Margin)
41. Table Pandora Overview List
42. Table Business Operation of Pandora (Sales Revenue, Cost, Gross Margin)
43. Table Global Internet Advertising Sales Revenue 2016-2020, by Company, in USD Million
44. Table Global Internet Advertising Sales Revenue Share 2016-2020, by Company, in USD Million
45. Table Global Internet Advertising Sales Volume 2016-2020, by Company, in Volume
46. Table Global Internet Advertising Sales Volume Share 2016-2020, by Company, in Volume
47. Table Regional Demand Comparison List
48. Table Major Application in Different Regions
49. Table Internet Advertising Demand Forecast 2021-2026, by Application, in USD Million
50. Table Internet Advertising Demand Forecast 2021-2026, by Application, in Volume
51. Table Internet Advertising Market Growth 2021-2026, by Application, in Volume
52. Table Internet Advertising Market Share in 2026, by Application, in Volume
53. Table Internet Advertising Production 2016-2020, by Region, in USD Million
54. Table Internet Advertising Production 2016-2020, by Region, in Volume
55. Table Global Internet Advertising Market 2016-2020, by Region, in USD Million
56. Table Global Internet Advertising Market Share 2016-2020, by Region, in USD Million
57. Table Global Internet Advertising Market 2016-2020, by Region, in Volume
58. Table Global Internet Advertising Market Share 2016-2020, by Region, in Volume
59. Table North America Internet Advertising Market Size 2016-2020, by Country, in USD Million
60. Table North America Internet Advertising Market Size 2016-2020, by Country, in Volume
61. Table Europe Internet Advertising Market Size 2016-2020, by Country, in USD Million
62. Table Europe Internet Advertising Market Size 2016-2020, by Country, in Volume
63. Table Asia-Pacific Internet Advertising Market Size 2016-2020, by Country, in USD Million
64. Table Asia-Pacific Internet Advertising Market Size 2016-2020, by Country, in Volume
65. Table South America Internet Advertising Market Size 2016-2020, by Country, in USD Million
66. Table South America Internet Advertising Market Size 2016-2020, by Country, in Volume
67. Table Middle East & Africa Internet Advertising Market Size 2016-2020, by Country, in USD Million
68. Table Middle East & Africa Internet Advertising Market Size 2016-2020, by Country, in Volume
69. Table Internet Advertising Market Forecast 2021-2026, by Region, in USD Million
70. Table Internet Advertising Market Forecast 2021-2026, by Region, in Volume
71. Table Price Factors List
List of Figure
1. Figure Internet Advertising Industry Chain Structure
2. Figure Global Internet Advertising Market Growth 2016-2020, by Type, in USD Million
3. Figure Global Internet Advertising Market Growth 2016-2020, by Type, in Volume
4. Figure Global Internet Advertising Sales Revenue Share in 2020, by Company, in USD Million
5. Figure Global Internet Advertising Sales Volume Share in 2020, by Company, in Volume
6. Figure North America Internet Advertising Market Concentration, in 2020
7. Figure Europe Internet Advertising Market Market Concentration, in 2020
8. Figure Asia-Pacific Internet Advertising MMarket Concentration, in 2020
9. Figure South America Internet Advertising Market Concentration, in 2020
10. Figure Middle East & Africa Internet Advertising Market Concentration, in 2020
11. Figure Internet Advertising Demand in Retail, 2016-2020, in USD Million
12. Figure Internet Advertising Demand in Retail, 2016-2020, in Volume
13. Figure Internet Advertising Demand in Automotive, 2016-2020, in USD Million
14. Figure Internet Advertising Demand in Automotive, 2016-2020, in Volume
15. Figure Internet Advertising Demand in Entertainment, 2016-2020, in USD Million
16. Figure Internet Advertising Demand in Entertainment, 2016-2020, in Volume
17. Figure Internet Advertising Demand in Financial Services, 2016-2020, in USD Million
18. Figure Internet Advertising Demand in Financial Services, 2016-2020, in Volume
19. Figure Internet Advertising Demand in Telecom, 2016-2020, in USD Million
20. Figure Internet Advertising Demand in Telecom, 2016-2020, in Volume
21. Figure Internet Advertising Demand in Consumer Goods, 2016-2020, in USD Million
22. Figure Internet Advertising Demand in Consumer Goods, 2016-2020, in Volume
23. Figure Internet Advertising Demand in Others, 2016-2020, in USD Million
24. Figure Internet Advertising Demand in Others, 2016-2020, in Volume
25. Figure Internet Advertising Market Growth 2021-2026, by Application, in USD Million
26. Figure Internet Advertising Market Share in 2026, by Application, in USD Million
27. Figure North America Internet Advertising Market Size and Growth 2016-2020, in USD Million
28. Figure North America Internet Advertising Market Size and Growth 2016-2020, in Volume
29. Figure Europe Internet Advertising Market Size and Growth 2016-2020, in USD Million
30. Figure Europe Internet Advertising Market Size and Growth 2016-2020, in Volume
31. Figure Asia-Pacific Internet Advertising Market Size and Growth 2016-2020, in USD Million
32. Figure Asia-Pacific Internet Advertising Market Size and Growth 2016-2020, in Volume
33. Figure South America Internet Advertising Market Size and Growth 2016-2020, in USD Million
34. Figure South America Internet Advertising Market Size and Growth 2016-2020, in Volume
35. Figure Middle East & Africa Internet Advertising Market Size and Growth 2016-2020, in USD Million
36. Figure Middle East & Africa Internet Advertising Market Size and Growth 2016-2020, in Volume
37. Figure Marketing Channels Overview
