Europe DOOH advertising market accounted for $1,424.2 million in 2020 and will grow by 12.7% annually over 2020-2030 owing to the increasing adoption of digital OOH ads in commercial verticals, rapid digitization and urbanization in emerging countries, proliferation of smart cities, and growing technological advancements.
Highlighted with 31 tables and 46 figures, this 100-page report “Europe Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe DOOH advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2030 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Europe DOOH advertising market in every aspect of the classification from perspectives of Offering, Application, Location, End User, and Country.
Based on Offering, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• DOOH Hardware
• DOOH Software
• DOOH Service
Based on Application, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Billboard DOOH
• Transit DOOH
• Street Furniture DOOH
• Other Applications
Based on Location, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Outdoor DOOH
• Indoor DOOH
Based on End User, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Retail Industry
• Financial Services
• Healthcare & Medical Industry
• Automotive Industry
• IT & Telecom
• Government Agencies
• Entertainment Industry
• Other End Users
Geographically, the following national/local markets are fully investigated:
• Germany
• UK
• France
• Spain
• Italy
• Russia
• Rest of Europe (further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2019-2030. The breakdown of key national markets by Application, Location, and End User over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
BroadSign International LLC
Clear Channel Outdoor Holdings Inc.
Daktronics Inc.
Exterion Media Group
EyeMedia LLC
JCDecaux Group
Lamar Advertising Company
oOh!media Limited
Outfront Media
QMS Media Limited
SevenOne Media GmbH
Stroer SE & Co. KGaA
Talon Outdoor Ltd
The Times Group
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the Market 22
2.2 Major Growth Drivers 24
2.3 Market Restraints and Challenges 28
2.4 Emerging Opportunities and Market Trends 31
2.5 Porter’s Fiver Forces Analysis 35
3 Segmentation of Europe Market by Offering 39
3.1 Market Overview by Offering 39
3.2 DOOH Hardware 41
3.3 DOOH Software 42
3.4 DOOH Service 43
4 Segmentation of Europe Market by Application 44
4.1 Market Overview by Application 44
4.2 Billboard DOOH 46
4.3 Transit DOOH 47
4.4 Street Furniture DOOH 48
4.5 Other Applications 49
5 Segmentation of Europe Market by Location 50
5.1 Market Overview by Location 50
5.2 Outdoor DOOH 52
5.3 Indoor DOOH 53
6 Segmentation of Europe Market by End User 54
6.1 Market Overview by End User 54
6.2 Retail Industry 56
6.3 Financial Services 57
6.4 Healthcare & Medical Industry 58
6.5 Automotive Industry 59
6.6 IT & Telecom 60
6.7 Government Agencies 61
6.8 Entertainment Industry 62
6.9 Other End Users 63
7 European Market 2019-2030 by Country 64
7.1 Overview of European Market 64
7.2 Germany 67
7.3 U.K. 69
7.4 France 71
7.5 Spain 73
7.6 Italy 75
7.7 Russia 77
7.8 Rest of European Market 79
8 Competitive Landscape 81
8.1 Overview of Key Vendors 81
8.2 New Product Launch, Partnership, Investment, and M&A 84
8.3 Company Profiles 85
BroadSign International LLC 85
Clear Channel Outdoor Holdings Inc. 87
Daktronics Inc. 88
Exterion Media Group 89
EyeMedia LLC 90
JCDecaux Group 91
Lamar Advertising Company 92
oOh!media Limited 93
Outfront Media 94
QMS Media Limited 95
SevenOne Media GmbH 96
Stroer SE & Co. KGaA 97
Talon Outdoor Ltd 98
The Times Group 99
RELATED REPORTS 100
Table 1. Snapshot of Europe Digital Out of Home (DOOH) Advertising Market in Balanced Perspective, 2019-2030 17
Table 2. Growth Rate of World GDP, 2020-2022 21
Table 3. Main Product Trends and Market Opportunities in Europe Digital Out of Home (DOOH) Advertising Market 31
Table 4. Europe Digital Out of Home (DOOH) Advertising Market by Offering, 2019-2030, $ mn 39
Table 5. Europe Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 44
Table 6. Europe Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 50
Table 7. Europe Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 54
Table 8. Europe Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn 66
Table 9. Germany Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 68
Table 10. Germany Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 68
Table 11. Germany Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 68
Table 12. U.K. Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 70
Table 13. U.K. Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 70
Table 14. U.K. Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 70
Table 15. France Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 72
Table 16. France Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 72
Table 17. France Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 72
Table 18. Spain Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 74
Table 19. Spain Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 74
Table 20. Spain Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 74
Table 21. Italy Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 76
Table 22. Italy Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 76
Table 23. Italy Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 76
Table 24. Russia Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 78
Table 25. Russia Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 78
Table 26. Russia Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 78
Table 27. Digital Out of Home (DOOH) Advertising Market in Rest of Europe by Country, 2019-2030, $ mn 80
Table 28. BroadSign International LLC: Company Snapshot 85
Table 29. BroadSign International LLC: Business Segmentation 85
Table 30. BroadSign International LLC: Product Portfolio 86
Table 31. BroadSign International LLC: Revenue, 2017-2019, $ mn 86