India is the third-largest and fastest-growing liquor market in the world. Alcoholic beverages is considered a sunrise industry owing to its high-growth potential and increasing social acceptance. According to Netscribes research, the alcoholic beverages market in India is expected to grow at a CAGR of around 7.72% over a 10 year period to reach a value of INR 5.3 trillion in FY 2026.
An average Indian male drinker consumes three times more alcohol than an average female drinker each year. Region wise, south Indian states constitute the highest alcohol consuming region in the country.
There are various types of alcoholic beverages available in India, but beer is the fastest-growing segment in the country. It is expected to grow at a CAGR of 7.5% between FY 2017 and FY 2021.
Key growth factors
Growing urbanization has introduced a larger consumer group, mainly young men and women to alcoholic beverages and has resulted in more consumers willing to try new products.
Increased consumption of liquor in rural areas is another major reason for the growth in the market. Furthermore, the easy availability and accessibility of alcohol in rural and urban areas is an important factor in determining the growth of the alcoholic beverages market in India.
Factors such as rise in income and increasing social acceptance are expected to support the growth of alcoholic beverages market in India.
Threats and key players
Although alcoholic beverages have been kept out of the purview of the Goods and Services Tax (GST), it may impact the sector negatively. The input materials, at present, attract excise duty, sales tax, and VAT at 12 percent to 15 percent, whereas under GST, this is likely to be at 18 percent. So, there is a clear increase in tax on most input materials by 3 percent to 6 percent.
Additionally, the ban on alcohol in some states in India, such as Bihar, Kerala, and Gujarat, has adversely affected the sales of alcoholic beverages.
Some of the major players in the alcohol beverage market are Allied Blenders and Distillers Pvt. Ltd., Carlsberg India Pvt. Ltd., John Distilleries Ltd., Mohan Meakin Ltd. and Pernod Ricard India Pvt. Ltd.
What's covered in the report?
Overview of the alcoholic beverage market, and current and forecasted market size data
Trade analysis of alcoholic beverages in India
Qualitative analysis of the major drivers and challenges affecting the alcoholic beverage market
Analysis of the competitive landscape and profiles of major public and private players operating in the market
Key recent developments in the Indian alcoholic beverage market
Future outlook for the Indian alcoholic beverages market
Why buy?
Get a broad understanding of the alcoholic beverage market in India, the dynamics of the market and the current state of the industry
Devise market-entry strategies by understanding the factors driving the growth of the market
Recognize major competitors' business and market dynamics, and respond accordingly
Slide 1: Executive Summary
Socioeconomic Indicators
Slide 2: Total Population (2010-2011 - 2019-2020), Population Density (2010-2011 - 2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 - 2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)
Slide 6: GDP at Market Prices (2012-2017), FDI (2012-2016), Inflation Rate (2011-2017), Unemployment Rate (2012-2016)
Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2016)
Market Overview
Slide 8: Market Definition & Structure
Slide 9: Alcoholic Beverages Market in India - Market Overview, Size and Growth (FY 2016 - FY 2026e)
Slide 10: Indian Made Foreign Liquor Market Size (FY 2016 and FY 2026e), Beer Market Size in India (FY 2012 and FY 2017e)
Slide 11: Alcoholic Beverages - State-Wise Sales (FY 2016), Region-Wise Domestic Sales by Major Players (FY 2016)
Slide 12: States with Highest Consumption of Toddy (Per Capita / Per Week) (FY 2016) and States with Highest Consumption of Country Liquor (Per Capita / Per Week) (FY 2016)
Slide 13: States with Highest Consumption of Beer (Per Capita / Per Week) (FY 2016) and States with Highest Consumption of Foreign Liquor/ Wine (Per Capita / Per Week) (FY 2016)
Slide 14: Market Segmentation - Player-Wise Sales of Beer (FY 2021 and FY 2015) and Player-Wise Sales of Spirits (FY 2021 and FY 2015)
Slide 15: Market Segmentation - Brand-Wise Sales of Beer (FY 2021 and FY 2016) and Brand-Wise sales of Spirits
Slide 16: Alcoholic Beverages Market Value Chain Analysis
Slide 17: PESTEL Analysis
Slide 18: Porter's Five Forces Analysis
Trade Analysis
Slide 19: Export of Wine of Fresh Grapes, Including Fortified Wines; Grape Must Other than That of Heading 2009 (Value-Wise; FY 2013 - FY 2017) and Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017)
Slide 20: Import of Wine of Fresh Grapes, Including Fortified Wines; Grape Must Other than That of Heading 2009 (Value-Wise; FY 2013 - FY 2017) and Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017)
Slide 21: Export of Vermouth and Other Wine of Fresh Grapes Flavored With Plants or Aromatic Substances (Value-Wise; FY 2013 - FY 2017) and Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017)
Slide 22: Import of Vermouth and Other Wine of Fresh Grapes Flavored With Plants or Aromatic Substances (Value-Wise; FY 2013 - FY 2017) and Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017)
Slide 23: Export of Undenatured Ethyl Alcohol of an Alcoholic Strength by Volume of 80% Vol. or Higher; Ethyl Alcohol and Other Spirits (Value-Wise; FY 2013 - FY 2017) and Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017)
Slide 24: Import of Undenatured Ethyl Alcohol of an Alcoholic Strength by Volume of 80% Vol. or Higher; Ethyl Alcohol and Other Spirits (Value-Wise; FY 2013 - FY 2017) and Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017)
Slide 25: Export of Whiskies (Value-Wise; FY 2013 - FY 2017) and (Volume-wise; FY 2013 - FY 2017)
Slide 26: Export of Whiskies - Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017) and (Volume-Wise; FY 2016 and FY 2017)
Slide 27: Import of Whiskies (Value-Wise; FY 2013 - FY 2017) and (Volume-wise; FY 2013 - FY 2017)
Slide 28: Import of Whiskies - Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017) and (Volume-Wise; FY 2016 and FY 2017)
Market Influencers
Slide 29-30: Market Drivers
Slide 31: Market Challenges
Competitive Landscape
Slide 31: List of Major Players
Slide 32-51: Profiles of Major Players
Recent Developments
Slide 52: Key Recent Developments
Appendix
Slide 53: Research Methodology
Market Overview
1. Alcoholic Beverages State-Wise Sales (FY 2016)
Competitive Landscape
1. List of Major Players
2. Key Financial Performance Indicators (only Public Companies)
3. Key Ratios (only Public Companies)
