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Asia Pacific Augmented Reality and Virtual Reality Market


Asia Pacific Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity

Report code: SDMRCO1703099 | Industry: Computers, Electrics & Communications | Published On: 10/31/2023


Asia Pacific augmented reality and virtual reality market will grow by 34.6% annually with a total addressable market cap of $1.49 trillion ($1,490.2 billion) over 2023-2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, e-commerce, and healthcare domain.
Highlighted with 39 tables and 70 figures, this 149-page report “Asia Pacific Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Asia Pacific augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Industry Vertical, End User, and Country.

Based on Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker, Active Marker)
o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
o Other Technologies
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive Technology
o Fully Immersive Technology

Based on Offering, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Services

By Device Type, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall

By Industry Vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals

By End User, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)

Geographically, the following national/local markets are fully investigated:
• Japan
• China
• South Korea
• Australia
• India
• Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Offering, and Industry Vertical over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
EON Reality, Inc.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

1  Introduction 8
1.1  Industry  Definition  and  Research  Scope 8
1.1.1  Industry  Definition 8
1.1.2  Research  Scope 9
1.2  Research  Methodology 12
1.2.1  Overview  of  Market  Research  Methodology 12
1.2.2  Market  Assumption 13
1.2.3  Secondary  Data 13
1.2.4  Primary  Data 13
1.2.5  Data  Filtration  and  Model  Design 14
1.2.6  Market  Size/Share  Estimation 15
1.2.7  Research  Limitations 16
1.3  Executive  Summary 17
2  Market  Overview  and  Dynamics 20
2.1  Market  Size  and  Forecast 20
2.1.1  Impact  of  COVID-19  on  World  Economy 21
2.1.2  Impact  of  COVID-19  on  the  Market 24
2.1.3  Impact  of  Russia-Ukraine  Conflict:  War  Slows  Economic  Recovery 26
2.2  Major  Growth  Drivers 30
2.3  Market  Restraints  and  Challenges 35
2.4  Emerging  Opportunities  and  Market  Trends 38
2.5  Porter’s  Fiver  Forces  Analysis 42
3  Segmentation  of  Asia  Pacific  Market  by  Technology 46
3.1  Market  Overview  by  Technology 46
3.2  Augmented  Reality  (AR) 48
3.2.1  Marker-based  AR 49
3.2.2  Markerless  AR 50
3.3  Virtual  Reality  (VR) 51
3.3.1  Nonimmersive  Technology 52
3.3.2  Semi-Immersive  Technology 53
3.3.3  Fully  Immersive  Technology 54
4  Segmentation  of  Asia  Pacific  Market  by  Offering 55
4.1  Market  Overview  by  Offering 55
4.2  Hardware 57
4.2.1  Sensors 59
4.2.2  Semiconductor  Component 60
4.2.3  Displays  and  Projectors 61
4.2.4  Position  Trackers 62
4.2.5  Cameras 63
4.2.6  Other  Hardware 64
4.3  Software 65
4.3.1  Software  Developer  Kits 66
4.3.2  Cloud-based  Solutions 67
4.4  Services 68
5  Segmentation  of  Asia  Pacific  Market  by  Device  Type 69
5.1  Market  Overview  by  Device  Type 69
5.2  AR  Devices 71
5.2.1  Head-Mounted  Display  (HMD) 73
5.2.2  Head-Up  Display  (HUD) 74
5.2.3  Smart  Glasses 75
5.2.4  Handheld  Devices  and  Others 76
5.3  VR  Devices 77
5.3.1  Head-Mounted  Display  (HMD) 79
5.3.2  Gesture-Tracking  Device 80
5.3.3  Projector  &  Display  Wall 81
6  Segmentation  of  Asia  Pacific  Market  by  Industry  Vertical 82
6.1  Market  Overview  by  Industry  Vertical 82
6.2  Gaming  &  Entertainment 84
6.3  Industrial  &  Manufacturing 85
6.4  Aerospace  &  Defense 86
6.5  Healthcare 87
6.6  Education 88
6.7  Automotive 89
6.8  Retail  &  Marketing 90
6.9  Other  Verticals 91
7  Segmentation  of  Asia  Pacific  Market  by  End  User 92
7.1  Market  Overview  by  End  User 92
7.2  Consumer 94
7.3  Enterprise 95
7.3.1  Large  Enterprises 96
7.3.2  Small-  &  Medium-sized  Enterprises  (SMEs) 97
8  Asia-Pacific  Market  2022-2032  by  Country 98
8.1  Overview  of  Asia-Pacific  Market 98
8.2  Japan 101
8.3  China 104
8.4  Australia 106
8.5  India 109
8.6  South  Korea 111
8.7  Rest  of  APAC  Region 113
9  Competitive  Landscape 115
9.1  Overview  of  Key  Vendors 115
9.2  New  Product  Launch,  Partnership,  Investment,  and  M&A 118
9.3  Company  Profiles 119
Apple  Inc. 119
Atheer,  Inc. 121
Blippar  Ltd. 122
Catchoom  Technologies,  S.L. 123
EON  Reality,  Inc. 124
Facebook  Inc. 125
Google,  LLC 126
HP  Development  Co.,  L.P. 127
Intellectsoft  LLC 128
Leap  Motion,  Inc. 129
Lumus  Ltd. 130
Magic  Leap,  Inc 131
Microsoft  Corp. 132
Niantic  Inc. 133
Nintendo  Co.,  Ltd. 134
Oculus  VR,  LLC 135
Optinvent  S.A. 136
Popar  Co.,  Ltd. 137
Qualcomm  Technologies  Inc. 138
Samsung  Co.,  Ltd. 139
Sony  Corporation 140
Total  Immersion 141
Universal  mCloud  Corp.  (NGRAIN) 142
Virtuix 143
Vuzix  Corp. 144
Wayray  AG 145
Wikitude  GmbH 146
Zappar  Ltd. 147
Zugara,  Inc. 148
RELATED  REPORTS 149
List of Tables:

Table 1. Snapshot of Asia Pacific Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032 18
Table 2. World Economic Outlook, 2021-2031 22
Table 3. World Economic Outlook, 2021-2023 23
Table 4. Scenarios for Economic Impact of Ukraine Crisis 27
Table 5. Main Product Trends and Market Opportunities in Asia Pacific Augmented Reality and Virtual Reality Market 38
Table 6. Asia Pacific Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 46
Table 7. Asia Pacific Augmented Reality Market by Technology, 2022-2032, $ mn 48
Table 8. Asia Pacific Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 49
Table 9. Asia Pacific Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 50
Table 10. Asia Pacific Virtual Reality Market by Technology, 2022-2032, $ mn 51
Table 11. Asia Pacific Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 55
Table 12. Asia Pacific Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn 58
Table 13. Asia Pacific Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn 65
Table 14. Asia Pacific Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn 69
Table 15. Asia Pacific Augmented Reality Market by Device, 2022-2032, $ mn 72
Table 16. Asia Pacific Virtual Reality Market by Device, 2022-2032, $ mn 78
Table 17. Asia Pacific Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 82
Table 18. Asia Pacific Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn 92
Table 19. Asia Pacific Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn 95
Table 20. APAC Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 99
Table 21. Japan Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 103
Table 22. Japan Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 103
Table 23. Japan Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 103
Table 24. China Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 105
Table 25. China Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 105
Table 26. China Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 105
Table 27. Australia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 108
Table 28. Australia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 108
Table 29. Australia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 108
Table 30. India Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 110
Table 31. India Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 110
Table 32. India Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 110
Table 33. South Korea Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 112
Table 34. South Korea Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 112
Table 35. South Korea Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 112
Table 36. Augmented Reality and Virtual Reality Market in Rest of APAC by Country/Region, 2022-2032, $ mn 114
Table 37. Apple Inc.: Company Snapshot 119
Table 38. Apple Inc.: Business Segmentation 120
Table 39. Apple Inc.: Product Portfolio 120
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