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Asia Pacific Extended Reality XR Market


Asia Pacific Extended Reality (XR) Market 2022-2032 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity

Report code: SDMRCO1703124 | Industry: Computers, Electrics & Communications | Published On: 10/31/2023


Asia Pacific extended reality (XR) market will grow by 34.7% annually with a total addressable market cap of $1.36 trillion ($1,358.8 billion) over 2023-2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, healthcare, and other industrial sectors.
Highlighted with 43 tables and 82 figures, this 170-page report “Asia Pacific Extended Reality (XR) Market 2022-2032 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific extended reality (XR) market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Asia Pacific extended reality (XR) market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End User, and Country.

Based on Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2022-2032 included in each main section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker, Active Marker)
o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
o Other Technologies
• Virtual Reality (VR) (Nonimmersive Technology, Semi-Immersive Technology and Fully Immersive Technology)
• Mixed Reality (MR)

Based on Component, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) production value ($ bn) for 2022-2032 included in each main section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Service & Content Creation

By Device Type, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
• MR Devices
o Wireless Devices
o Wired Devices

By Industry Vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2022-2032 included in each main section.
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals

By End User, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)

Geographically, the following national/local markets are fully investigated:
• Japan
• China
• South Korea
• Australia
• India
• Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Component, and Industry Vertical over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:
Acer Inc.
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
DAQRI
Dell Technologies Inc.
EON Reality, Inc.
Google, LLC
HP Development Co., L.P.
HTC Corporation
Infinity Augmented Reality, Inc.
Intel Corporation
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Meta Company
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Occipital Inc.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Seiko Epson Corporation
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

1  Introduction 9
1.1  Industry  Definition  and  Research  Scope 9
1.1.1  Industry  Definition 9
1.1.2  Research  Scope 10
1.2  Research  Methodology 13
1.2.1  Overview  of  Market  Research  Methodology 13
1.2.2  Market  Assumption 14
1.2.3  Secondary  Data 14
1.2.4  Primary  Data 14
1.2.5  Data  Filtration  and  Model  Design 15
1.2.6  Market  Size/Share  Estimation 16
1.2.7  Research  Limitations 17
1.3  Executive  Summary 18
2  Market  Overview  and  Dynamics 21
2.1  Market  Size  and  Forecast 21
2.1.1  Impact  of  COVID-19  on  World  Economy 23
2.1.2  Impact  of  COVID-19  on  the  Market 26
2.1.3  Impact  of  Russia-Ukraine  Conflict:  War  Slows  Economic  Recovery 28
2.2  Major  Growth  Drivers 32
2.3  Market  Restraints  and  Challenges 37
2.4  Emerging  Opportunities  and  Market  Trends 40
2.5  Porter’s  Fiver  Forces  Analysis 44
3  Segmentation  of  Asia  Pacific  Market  by  Technology 48
3.1  Market  Overview  by  Technology 48
3.2  Augmented  Reality  (AR) 52
3.2.1  Marker-based  AR 53
3.2.2  Markerless  AR 54
3.2.3  Other  Technologies 55
3.3  Virtual  Reality  (VR) 56
3.3.1  Nonimmersive  Technology 57
3.3.2  Semi-Immersive  Technology 58
3.3.3  Fully  Immersive  Technology 59
3.4  Mixed  Reality  (MR) 60
4  Segmentation  of  Asia  Pacific  Market  by  Component 61
4.1  Market  Overview  by  Component 61
4.2  Hardware 65
4.2.1  Sensors 67
4.2.2  Semiconductor  Component 68
4.2.3  Displays  and  Projectors 69
4.2.4  Position  Trackers 70
4.2.5  Cameras 71
4.2.6  Other  Hardware 72
4.3  Software 73
4.3.1  Software  Developer  Kits 74
4.3.2  Cloud-based  Solutions 75
4.4  Service  &  Content  Creation 76
5  Segmentation  of  Asia  Pacific  Market  by  Device  Type 77
5.1  Market  Overview  by  Device  Type 77
5.2  AR  Devices 79
5.2.1  Head-Mounted  Display  (HMD) 81
5.2.2  Head-Up  Display  (HUD) 82
5.2.3  Smart  Glasses 83
5.2.4  Handheld  Devices  and  Others 84
5.3  VR  Devices 85
5.3.1  Head-Mounted  Display  (HMD) 87
5.3.2  Gesture-Tracking  Device 88
5.3.3  Projector  &  Display  Wall 89
5.4  MR  Devices 90
5.4.1  Wireless  Devices 91
5.4.2  Wired  Devices 92
6  Segmentation  of  Asia  Pacific  Market  by  Industry  Vertical 93
6.1  Market  Overview  by  Industry  Vertical 93
6.2  Gaming  &  Entertainment 97
6.3  Industrial  &  Manufacturing 98
6.4  Aerospace  &  Defense 99
6.5  Healthcare 100
6.6  Education 101
6.7  Automotive 102
6.8  Retail  &  Marketing 103
6.9  Other  Verticals 104
7  Segmentation  of  Asia  Pacific  Market  by  End  User 105
7.1  Market  Overview  by  End  User 105
7.2  Consumer 107
7.3  Enterprise 108
7.3.1  Large  Enterprises 109
7.3.2  Small-  &  Medium-sized  Enterprises  (SMEs) 110
8  Asia-Pacific  Market  2022-2032  by  Country 111
8.1  Overview  of  Asia-Pacific  Market 111
8.2  Japan 114
8.3  China 117
8.4  Australia 119
8.5  India 122
8.6  South  Korea 124
8.7  Rest  of  APAC  Region 126
9  Competitive  Landscape 128
9.1  Overview  of  Key  Vendors 128
9.2  New  Product  Launch,  Partnership,  Investment,  and  M&A 131
9.3  Company  Profiles 132
Acer  Inc. 132
Apple  Inc. 134
Atheer,  Inc. 135
Blippar  Ltd. 136
Catchoom  Technologies,  S.L. 137
DAQRI 138
Dell  Technologies  Inc. 139
EON  Reality,  Inc. 140
Google,  LLC 141
HP  Development  Co.,  L.P. 142
HTC  Corporation 143
Infinity  Augmented  Reality,  Inc. 144
Intel  Corporation 145
Intellectsoft  LLC 146
Leap  Motion,  Inc. 147
Lumus  Ltd. 148
Magic  Leap,  Inc 149
Meta  Company 150
Microsoft  Corp. 151
Niantic  Inc. 152
Nintendo  Co.,  Ltd. 153
Occipital  Inc. 154
Oculus  VR,  LLC 155
Optinvent  S.A. 156
Popar  Co.,  Ltd. 157
Qualcomm  Technologies  Inc. 158
Samsung  Co.,  Ltd. 159
Seiko  Epson  Corporation 160
Sony  Corporation 161
Total  Immersion 162
Universal  mCloud  Corp.  (NGRAIN) 163
Virtuix 164
Vuzix  Corp. 165
Wayray  AG 166
Wikitude  GmbH 167
Zappar  Ltd. 168
Zugara,  Inc. 169
RELATED  REPORTS 170
List of Tables:

Table 1. Snapshot of Asia Pacific Extended Reality Market in Balanced Perspective, 2022-2032 19
Table 2. World Economic Outlook, 2021-2031 24
Table 3. World Economic Outlook, 2021-2023 25
Table 4. Scenarios for Economic Impact of Ukraine Crisis 29
Table 5. Main Product Trends and Market Opportunities in Asia Pacific Extended Reality Market 40
Table 6. Asia Pacific Extended Reality Market by Technology, 2022-2032, $ mn (Demand Value) 48
Table 7. Asia Pacific Extended Reality Market by Technology, 2022-2032, $ mn (Production Value) 50
Table 8. Asia Pacific Augmented Reality Market by Technology, 2022-2032, $ mn 52
Table 9. Asia Pacific Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 53
Table 10. Asia Pacific Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 54
Table 11. Asia Pacific Virtual Reality Market by Technology, 2022-2032, $ mn 56
Table 12. Asia Pacific Extended Reality Market by Component, 2022-2032, $ mn (Demand Value) 61
Table 13. Asia Pacific Extended Reality Market by Component, 2022-2032, $ mn (Production Value) 63
Table 14. Asia Pacific Extended Reality Market: Hardware by Type, 2022-2032, $ mn 66
Table 15. Asia Pacific Extended Reality Market: Software by Type, 2022-2032, $ mn 73
Table 16. Asia Pacific Extended Reality Market by Device Type, 2022-2032, $ mn 77
Table 17. Asia Pacific Augmented Reality Market by Device, 2022-2032, $ mn 80
Table 18. Asia Pacific Virtual Reality Market by Device, 2022-2032, $ mn 86
Table 19. Asia Pacific Mixed Reality (MR) Market by Device, 2022-2032, $ mn 90
Table 20. Asia Pacific Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Demand Value) 93
Table 21. Asia Pacific Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Production Value) 95
Table 22. Asia Pacific Extended Reality Market by End User, 2022-2032, $ mn 105
Table 23. Asia Pacific Extended Reality Market by End User, 2022-2032, $ mn 108
Table 24. APAC Extended Reality Market by Country, 2022-2032, $ mn 112
Table 25. Japan Extended Reality Market by Technology, 2022-2032, $ mn 116
Table 26. Japan Extended Reality Market by Component, 2022-2032, $ mn 116
Table 27. Japan Extended Reality Market by Industry Vertical, 2022-2032, $ mn 116
Table 28. China Extended Reality Market by Technology, 2022-2032, $ mn 118
Table 29. China Extended Reality Market by Component, 2022-2032, $ mn 118
Table 30. China Extended Reality Market by Industry Vertical, 2022-2032, $ mn 118
Table 31. Australia Extended Reality Market by Technology, 2022-2032, $ mn 121
Table 32. Australia Extended Reality Market by Component, 2022-2032, $ mn 121
Table 33. Australia Extended Reality Market by Industry Vertical, 2022-2032, $ mn 121
Table 34. India Extended Reality Market by Technology, 2022-2032, $ mn 123
Table 35. India Extended Reality Market by Component, 2022-2032, $ mn 123
Table 36. India Extended Reality Market by Industry Vertical, 2022-2032, $ mn 123
Table 37. South Korea Extended Reality Market by Technology, 2022-2032, $ mn 125
Table 38. South Korea Extended Reality Market by Component, 2022-2032, $ mn 125
Table 39. South Korea Extended Reality Market by Industry Vertical, 2022-2032, $ mn 125
Table 40. Extended Reality Market in Rest of APAC by Country/Region, 2022-2032, $ mn 127
Table 41. Acer Inc.: Company Snapshot 132
Table 42. Acer Inc.: Business Segmentation 133
Table 43. Acer Inc.: Product Portfolio 133
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