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CARMAKER STRATEGIES IN SHARED SMART MOBILITY SERVICES


CARMAKER STRATEGIES IN SHARED & SMART MOBILITY SERVICES

Report code: SDMRSM1589477 | Industry: Smart, Connected & Autonomous Mobility | Published On: 2021-06-12


Understand how carmakers are positioned in Smart and Shared Mobility across 10 business models and learn about the strategies, investments, partnerships and roadmaps of leading carmakers in ride-hailing, car- sharing, micro-mobility, EV charging among other business models.Assess the techno-commercial readiness level of Mobility-as-a-Service will evolve by 2030 in China, Germany, California and India.

TABLE  OF  CONTENTS
1.  THE  STATE  OF  COMPETITION  IN  SHARED  MOBILITY
1.1.  Competitive  Landscape  &  Carmaker  Offerings  in  Shared  &  Smart  Mobility  Services
1.2.  Carmaker  Revenues  from  Financial  Services  &  Mobility  segments
1.3.  $11+  billion  of  Investments  by  Carmakers  in  Mobility  Startup
1.4.  Key  Partnerships  in  Mobility  in  2020-21:  the  Evolving  Landscape
1.5.  New  battlefronts  in  Shared  Mobility
1.5.1.  Market  growth  in  emerging  markets
1.5.2.  The  crucial  role  of  China
1.6.  New  Mobility,  incl.  Shared  services,  presents  an  additional  $1.5  trillion  opportunity

2.  DRIVERS  &  TRENDS  SHAPING  THE  FUTURE  OF  SHARED  &  SMART  MOBILITY  SERVICES
2.1.  Segmentation  and  Definitions  of  Shared  &  Smart  Mobility  Services
2.2.  Consumer  demands  are  shifting  driven  by  Digitalization,  urbanization  &  sustainability
2.3.  Carmakers  rethink  their  Online  Car  Sales  Strategies  &  Ditigal  Sales  Channels  due  to  COVID-19
2.4.  Enabling  Technology  for  Smart  Mobility
2.4.1.  Digitalization:  Connectivity,  Big  data,  Cloud
2.4.2.  The  role  of  blockchain  for  Security  &  Privacy  in  Mobility  Services
2.4.3.  Autonomous  Driving,  Software  &  AI

3.  CARMAKERS’  STRATEGIES  IN  SHARED  &  SMART  MOBILITY
3.1.  Audi
3.1.1.  Audi’s  Car  Sales  2015-2020  &  Revenues  2019-2020
3.1.2.  Audi’s  Vision  in  Mobility,  incl.  Autonomous,  Electric  and  Shared  Mobility
3.1.3.  Investments  related  to  Smart  Mobility  &  key  partnerships
3.1.4.  Assessment  of  Mobility  Service  Portfolio
3.2.  BMW  Group
3.2.1.  BMW  Group’s  Car  Sales  &  Revenues  2015-2020
3.2.2.  Vision  in  Mobility,  incl.  Autonomous,  Electric  and  Shared  Mobility
3.2.3.  Investments  related  to  Smart  Mobility  from  iVentures  &  key  partnerships
3.2.4.  Assessment  of  Mobility  Service  Portfolio
3.3.  Daimler:  Mercedes-Benz
3.3.1.  Vision  in  Mobility
3.3.2.  Investments  related  to  Smart  Mobility  &  key  partnerships
3.3.3.  Assessment  of  Mobility  Service  Portfolio
3.4.  Ford
3.4.1.  Vision  in  Mobility
3.4.2.  Investments  related  to  Smart  Mobility  &  key  partnerships
3.4.3.  Assessment  of  Mobility  Service  Portfolio
3.5.  General  Motors
3.5.1.  Vision  in  Mobility
3.5.2.  Investments  related  to  Smart  Mobility  &  key  partnerships
3.5.3.  Assessment  of  Mobility  Service  Portfolio
  

3.6.  Honda
3.6.1.  Vision  in  Mobility
3.6.2.  Investments  related  to  Smart  Mobility  &  key  partnerships
3.6.3.  Honda’s  Mobility  Service  Portfolio
3.7.  Hyundai-KIA
3.7.1.  Vision  in  Mobility
3.7.2.  Mobility  Service  Portfolio
3.8.  Jaguar  Land  Rover
3.9.  Porsche
3.10.  Renault-Nissan-Mitsubishi  Alliance
3.11.  Stellantis:  ex-FCA  &  PSA  Group
3.12.  Tesla  Motors
3.13.  Toyota  Motors:  Lexus  and  Toyota
3.13.1.  Investments  related  to  Smart  Mobility  &  key  partnerships
3.13.2.  Toyota’s  Mobility  Service  Portfolio
3.14.  Volvo
3.14.1.  Vision  in  Mobility:  “Freedom  to  Move”  &  all  electric  by  2030
3.14.2.  Assessment  of  Volvo’s  Strategy  &  Mobility  Service  Portfolio
3.15.  Volkswagen
3.15.1.  Vision  in  Mobility:  MOIA  subsidiary
3.15.2.  Investments  related  to  Smart  Mobility  &  key  partnerships
3.15.3.  Assessment  of  Mobility  Service  Portfolio

4.  CONNECTED,  AUTONOMOUS,  SHARED  &  ELECTRIFIED  MOBILITY  IN  CHINA,  GERMANY,  CALIFORNIA  &  INDIA
4.1.  Summary  of  Maturity  of  MaaS  across  major  geographies
4.2.  Smart  Mobility  in  China
4.2.1.  Urbanization  &  environmental  policy  shape  new  Mobility  Needs  in  China
4.2.2.  MaaS  Regulation  in  China:  NEVs  &  ICVs  at  the  centre  of  Gov.’s  policy
4.2.3.  DiDi  “monopolizes”  the  booming  Ride-hailing  industry
4.2.4.  Deployment  of  Lv.4  Autonomous  Robotaxi  accelerating  in  China  in  ‘21
4.2.5.  Low  adoption  of  Car-sharing  in  China
4.2.6.  The  limited  EV  charging  network  hinders  MaaS  adoption
4.2.7.  Bike-Sharing  popularity  have  slowed  down  recently
4.3.  The  Status  &  Outlook  of  Smart  Mobility  in  Germany
4.3.1.  Germany’s  car-sharing  market  rebounded  in  2021  driven  by  free-floating  The  Impact  of  Carsharing  on  Car  Ownership  in  German  Cities  (2016)
4.3.2.  Micro-mobility:  Bike  Sharing
4.3.3.  Scooter  sharing  dominated  by  six  major  players
4.3.4.  Germany’s  EV  Charging  network  doubled  in  2020
4.3.5.  Urban  Air  Mobility  coming  to  Germany  cities
4.4.  The  Status  &  Outlook  of  Smart  Mobility  in  California,  USA
4.4.1.  Mobility  Challenges  in  California
  

4.4.2.  Ride-Sharing  market  in  California:  Uber  &  Lyft
4.4.3.  Car-sharing/P2P  car  sharing  projects
4.4.4.  Car  subscription  models  in  California
4.4.5.  Micro-mobility
4.4.6.  Automated  Driving  &  Autonomous  Deliveries
4.4.7.  EV  charging  infrastructure  and  business  models  in  the  USA
4.4.8.  Three  Key  players  in  Smart  Parking  in  California
4.5.  Car  sharing  in  North  America  vs.  Europe
4.6.  Shared  Mobility  in  India

5.  DISCLAIMER
LIST OF TABLES
Table 1: Competitive offerings of Carmakers in 11 different Smart & Shared Mobility Services Table 2: OEM Revenues from Financial Services 2019-20 & AGR
Table 3: Miles driven (Millions) and TAM ($M) by vehicles vs. Ride-hailing
Table 4: Conventional vs. Emerging alternative Business Models in Smart Mobility Table 5: Audi Group revenues, EBIT 2019-20 & targets (Euro Million, AGR, CAGR) Table 6: Audi’s Portfolio in Smart Mobility
Table 7: BMW Group revenues, EBIT 2016-20 & targets Table 8: BMW Group’s Portfolio in Smart Mobility
Table 9: Daimler’s Portfolio in Smart Mobility Table 10: Ford’s Portfolio in Smart Mobility
Table 11: General Motor’s Portfolio in Smart Mobility Table 12: Honda’s Portfolio in Smart Mobility
Table 13: Hyundai & KIA’s Portfolio in Smart Mobility
Table 14: Jaguar Land Rover’s Portfolio in Smart Mobility Table 15: Porsche’s Portfolio in Smart Mobility
Table 16: Renault-Nissan-Mitsubishi’s Portfolio in Smart Mobility Table 17: Stellantis’ Portfolio in Smart Mobility
Table 18: Tesla’s Portfolio in Smart Mobility Table 19: Toyota’s Portfolio in Smart Mobility Table 20: Volvo’s Portfolio in Smart Mobility
Table 21: VW Group revenues, EBIT 2019-20 & targets (Euro Million, AGR, CAGR) Table 22: VW’s Portfolio in Smart Mobility
Table 23: The maturity of Smart Mobility in China, vs. Germany and California in 2021
Table 24: Key Competitors in China’s Ride-Hailing Market: Services, Registere Users and city coverage in 2021 Table 25: Key Robotaxi pilots and deployment in China in 2021
Table 26: Key Competitors in Car-Sharing Services in China Table 27: Competitors in Bike-Sharing in China in 2020
Table 28: Lyft’s Active users and revenue per Active Rider
Table 29: Bike-Sharing schemes in California between 2015-2020 Table 30: Competitors in Shared Mobility in India

LIST OF FIGURES
Figure 1: OEM Revenues from Financial Services 2019-20 & AGR
Figure 2: Honda and Toyota lead disclosed investments in Shared Mobility Services


Figure 3: Ownership, Investments & Partnerships of Carmakers across the Shared Mobility Value Chain Figure 4: Car sales in Emerging markets will grow faster
Figure 5: Revenues from New Mobility
Figure 6: Total projected Mobility spend in 2040 compared to 100% in 2015 Figure 7: ADAS Content per Vehicle Cost 2020 Vs. 2025
Figure 8: E-commerce Vehicle sales as % of Total-Vehicles Sales in U.S.A Figure 9: ADAS Content per Vehicle Cost 2020 Vs. 2025
Figure 10: Audi’s global car sales 2015-2020 & AGR Figure 11: Audi Group’s revenues 2015-2020 & AGR
Figure 12: Audi’s car sales mix by region in 2016-2020
Figure 13: Audi’s model range mix by level of automation & electrification by 2025 Figure 14: BMW Group’s vision in Mobility
Figure 15: BMW’s model range mix by level of automation & electrification by 2025 Figure 16: BMW’s timeline of investments related to Smart Mobility
Figure 17: Users of ShareNow, ReachNow and FreeNow (Million) Figure 18: BMW Group’s Mobility Service Portfolio
Figure 19: Mercedes-Benz car sales 2015-2020 & AGR
Figure 20: Mercedes-Benz’s model range mix by level of automation & electrification by 2025 Figure 21: Daimler’s timeline of investments related to Smart Mobility
Figure 22: Customer base and coverage of YOUR NOW JV Figure 23: Daimler Group’s Mobility Service Portfolio
Figure 24: Ford’s annual car sales 2015-20
Figure 25: Ford’s model range mix by level of automation & electrification by 2025
Figure 26: Differences between GM and Ford regarding autonomous and mobility strategy Figure 27: Figure 14: Ford’s timeline of investments related to Smart Mobility
Figure 28: Ford’s Mobility Service Portfolio
Figure 29: General Motor’s Mobility Service Portfolio
Figure 30: Hyundai’s model range mix by level of automation & electrification by 2025 Figure 31: JLR’s car sales 2015-18
Figure 32: Toyota’s Global Car sales 2015-2020
Figure 33: VW’s annual car sales 2015-2020 & VW Group car sales Figure 34: VW Group’s revenues 2015-2020 & AGR
Figure 35: VW’s model range mix by level of automation & electrification by 2025 Figure 36: VW’s portfolio in Mobility Services
Figure 37: New car sales, New Energy Vehicle sales & Private Vehicle Ownership in China 2005-2025 Figure 38: Online Ride-Hailing Users in China 2016- 2020
Figure 39: Key competitors in Car-Sharing in China
Figure 40: Public EV Charging Infrastructure in China 2020
Figure 41: New car sales, Electric car sales in Germany 2005-2020
Figure 42: Car-Sharing customers in Germany rebounded in 2021, up by 26% year-on-year Figure 43: Free-Floating Fleet increased substantially in 2020 leading to a 26% rise in overall fleet Figure 44:: Electric car-sharing penetration rose to 19% in Germany in Q1 2021
Figure 45: Public EV Charging Infrastructure in Germany
Figure 46: New car sales, Electric car sales in California in 2020 Figure 47: Market Shares in US charging infrastructure ‘19
Figure 48: Top private investment in Electric Vehicle charging infrastructure as of 2021
Figure 49: No. of Car-Sharing Schemes, Fleets and EV-penetration in the EU & North America 2016 Figure 50: Number of OEM-backed CAR SHARING fleets in North America vs. Europe in 2017
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