Industry Insights
The global fitness app market size was valued at USD 2.20 billion in 2017. Fitness apps are mobile applications, which are used to provide fitness videos or instructions to users. These applications deliver health-related services on smartphones, tablet PCs and other mobile devices. These applications also track user activity, amount of calories burnt, and sleep patterns.
The growing rate of obesity and increasing number of diseases associated with it primarily drives the market growth. Consumers are increasingly becoming aware regarding weight loss, calorie intake, and proper nutrition, thereby supplementing the market growth. The increasing penetration of mobile devices, and availability of high-speed internet services further supplement the market growth. Growing demand from emerging economies along with increasing consumer awareness is expected to provide numerous growth opportunities to the global fitness app industry.
The global Fitness App market is segmented on the basis of Devices, Type, OS Platform, and Gender. The global Fitness App market is segmented based on Devices as Smartphones, Tablets, and Wearable Devices. Based on Type the global Fitness App market is segregated as Fitness and Activity Tracking, Diet and Nutrition, and Others. Based on OS Platform the global Fitness App market is segmented as Android, iOS, Windows, and Others.
Based on Gender, the global Fitness App market is segmented in Men and Women.
The regional outlook on the global Fitness App market covers regions, such as North America, Europe, Asia-Pacific, and Rest of the World. The Fitness App market for each region is further bifurcated for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.
Competitive Landscape
PK Fitness, a free fitness tracker, introduced mobile-based fitness app, which will be compatible in both Android and iOS devices. The global Fitness App market is highly competitive in nature with major players including Motorola Mobility LLC, Grandapps, Fitbit, Myfitness Pal, Inc., Azumio, Under Armour, and others. The report covers competitive analysis on the key market share holders. The companies are focused on several expansion and growth strategies to enhance their footprint in the Fitness App market. Market players are also involved in value chain integration gain competitive advantage.
Report Scope:
The Fitness App market report scope covers the in-depth business analysis considering major market dynamics, forecast parameters, and price trends for the industry growth. The report forecasts market sizing at global, regional and country levels, providing comprehensive outlook of industry trends in each market segments and sub-segments from 2017 to 2024. The market segmentations include,
Fitness App Market, By Devices
• Smartphones
• Tablets
• Wearable Devices
Fitness App Market, By Type
• Fitness and Activity Tracking
• Diet and Nutrition
• Others
Fitness App Market, By OS Platform
• Android
• iOS
• Windows
• Others
Fitness App Market, By Gender
• Men
• Women
Fitness App Market, By Region
• North America
• Europe
• Asia-Pacific
• Rest of the World
The report scope also includes competitive landscape covering the competitive analysis, strategy analysis and company profiles of the major market players. The companies profiled in the report include Motorola Mobility LLC, Grandapps, Fitbit, Myfitness Pal, Inc., Azumio, Under Armour, and others. Company profiles cover company overview, product landscape, financial overview, and strategy analysis.
Report Highlights
• Global Fitness App market sizes from 2017 to 2024
• Market growth projections through 2024 and the resultant market forecast for 2024
• Impact of the market dynamics including market drivers, restraints and opportunities in the market size
• Key industry trends, product trends, and application trends
• Major driving/ leading segmentations, regions and countries in the global Fitness App market
• Competitive analysis with comprehensive company profiles of the leading industry players
• In-depth analysis on growth and expansion strategies adopted by market players and their resulting effect on market growth and competition
Report Customizations
The customization research services cover the additional custom report features such as additional regional and country level analysis as per the client requirements.
Table of Contents
1. Introduction
1.1 Key Insights
1.2 Report Overview
1.3 Markets Covered
1.4 Stakeholders
2. Research Methodology
2.1 Research Scope
2.2 Market Research Process
2.3 Research Data Analysis
2.4.1 Secondary Research
2.4.2 Primary Research
2.4.3 Models for Estimation
2.5 Market Size Estimation
2.5.1 Bottom-Up Approach - Segmental Market Analysis
2.5.2 Top-Down Approach - Parent Market Analysis
3. Executive Summary
4. Market Overview
4.1 Introduction
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Challenges
4.2 Porter's Five Force Analysis
5. Fitness App Market, By Type
5.1 Introduction
5.2 Smartphones
5.2.1 Market Overview
5.2.2 Market Size and Forecast
5.3 Tablets
5.3.1 Market Overview
5.3.2 Market Size and Forecast
5.4 Wearable Devices
5.4.1 Market Overview
5.4.2 Market Size and Forecast
6. Fitness App Market, By Type
6.1 Introduction
6.2 Fitness and Activity Tracking
6.2.1 Market Overview
6.2.2 Market Size and Forecast
6.3 Diet and Nutrition
6.3.1 Market Overview
6.3.2 Market Size and Forecast
6.4 Others
6.4.1 Market Overview
6.4.2 Market Size and Forecast
7. Fitness App Market, By OS Platform
7.1 Introduction
7.2 Android
7.2.1 Market Overview
7.2.2 Market Size and Forecast
7.3 iOS
7.3.1 Market Overview
7.3.2 Market Size and Forecast
7.4 Windows
7.4.1 Market Overview
7.4.2 Market Size and Forecast
7.5 Others
7.5.1 Market Overview
7.5.2 Market Size and Forecast
8. Fitness App Market, By Gender
8.1 Introduction
8.2 Men
8.2.1 Market Overview
8.2.2 Market Size and Forecast
8.3 Women
8.3.1 Market Overview
8.3.2 Market Size and Forecast
9. Fitness App Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 North America Fitness App, By Devices
9.2.2 North America Fitness App, By Type
9.2.3 North America Fitness App, By OS Platform
9.2.4 North America Fitness App, By Gender
9.3 Europe
9.3.1 Europe Fitness App, By Devices
9.3.2 Europe Fitness App, By Type
9.3.3 Europe Fitness App, By OS Platform
9.3.4 Europe Fitness App, By Gender
9.4 Asia-Pacific
9.4.1 Asia-Pacific Fitness App, By Devices
9.4.2 Asia-Pacific Fitness App, By Type
9.4.3 Asia-Pacific Fitness App, By OS Platform
9.4.4 Asia-Pacific Fitness App, By Gender
9.5 Rest of the World
9.5.1 Rest of the World Fitness App, By Devices
9.5.2 Rest of the World Fitness App, By Type
9.5.3 Rest of the World Fitness App, By OS Platform
9.5.4 Rest of the World Fitness App, By Gender
10. Competitive Insights
10.1 Key Insights
10.2 Company Market Share Analysis
10.3 Strategic Outlook
10.3.1 Mergers & Acquisitions
10.3.2 New Product Development
10.3.3 Portfolio/Production Capacity Expansions
10.3.4 Joint Ventures, Collaborations, Partnerships & Agreements
10.3.5 Others
11. Company Profiles
11.1 Motorola Mobility LLC
11.1.1 Company Overview
11.1.2 Product/Service Landscape
11.1.3 Financial Overview
11.1.4 Recent Developments
11.2 Grandapps
11.2.1 Company Overview
11.2.2 Product/Service Landscape
11.2.3 Financial Overview
11.2.4 Recent Developments
11.3 Fitbit
11.3.1 Company Overview
11.3.2 Product/Service Landscape
11.3.3 Financial Overview
11.3.4 Recent Developments
11.4 Myfitness Pal, Inc.
11.4.1 Company Overview
11.4.2 Product/Service Landscape
11.4.3 Financial Overview
11.4.4 Recent Developments
11.5 Azumio
11.5.1 Company Overview
11.5.2 Product/Service Landscape
11.5.3 Financial Overview
11.5.4 Recent Developments
11.6 Under Armour
11.6.1 Company Overview
11.6.2 Product/Service Landscape
11.6.3 Financial Overview
11.6.4 Recent Developments
SDMR employs a three way data triangulation approach to arrive at market estimates. We use primary research, secondary research and data triangulation by top down and bottom up approach
Secondary Research:
Our research methodology involves in-depth desk research using various secondary sources. Data is gathered from association/government publications/databases, company websites, press releases, annual reports/presentations/sec filings, technical papers, journals, research papers, magazines, conferences, tradeshows, and blogs.
Key Data Points through secondary research-
Macro-economic data points
Import Export data
Identification of major market trends across various applications
Primary understanding of the industry for both the regions
Competitors analysis for the production capacities, key production sites, competitive landscape
Key customers
Production Capacity
Pricing Scenario
Cost Margin Analysis
Key Data Points through primary research-
Major factors driving the market and its end application markets
Comparative analysis and customer analysis
Regional presence
Collaborations or tie-ups
Annual Production, and sales
Profit Margins
Average Selling Price
Data Triangulation:
Data triangulation is done using top down and bottom approaches. However, to develop accurate market sizing estimations, both the methodologies are used to accurately arrive at the market size. Insert Image
