Global Augmented Reality and Virtual Reality Market is valued at 8.28 USD Billion in 2019 and expected to reach USD 88.64 Billion by 2026 with the CAGR of 40.33% over the forecast period.
Scope of the report
This report analyses the global market for Augmented Reality and Virtual Reality. The report will enable the user to understand and gain insights into the current and forecast market situation. The market is comprehensively analyzed by geography to give complete information on the global scenario. The qualitative and quantitative data provided in this study can help user understand which market segments, regions are expected to grow at higher rates, factors affecting the market and key opportunity areas. The report also includes competitive landscape of key players in the industry along with emerging trends in the market.
Key Players
Google,PTC,Microsoft,HTC,Ocul,Sony,Samsung Electronics,Wikitude,DAQRI,Zugara,Blippar,Magic Leap,Osterhout Design Group,Upskill,Continental,Visteon,EON Reality,Vuzix,Zugara,MAXST and others
Above mentioned companies were scrutinized to assess competitive landscape of global Augmented Reality and Virtual Reality market. Report provides company profiles of each player. Each profile include company product portfolio,business overview, company governance, company financials, business strategies, manufacturing locations and production facilities, company sale, recent developments and strategic collaborations & partnerships, new product launch, company segments, application diversification and company strength and weakness analysis.
Review period: (2016-2026)
Historic Period: 2016 to 2019
Forecast Period: 2020 to 2026
Base Year: 2019
Unit: USD Billion
This Augmented Reality and Virtual Reality market report provides insights on new trade regulations, import export analysis, industry value chain analysis, market size, consumption, production analysis, capacity analysis, regional and segment market share, product launches, product pipeline analysis, impact of Covid-19 on supply chain, key regions, untapped markets, patent analysis, product approvals, continuous innovations and developments in the market.
Regions
• North America: U.S., Canada and Rest of North America
• Europe: UK, France, Germany, Italy, Spain and Rest of Europe
• Asia Pacific: China, Japan, India, Australia, Southeast Asia and Rest of Asia Pacific
• Latin America: Brazil, Mexico, Argentina and Rest of Latin America
• Middle East and Africa: Gulf Countries, Israel, Africa and Rest of Middle East and Africa
Market Segmentation
• Technology
o AR Marker-Based Augmented Reality
o AR Marker-less Augmented Reality
o VR Non-immersive
o VR Semi- and Fully Immersive
• Offering
o Hardware
o Software
• Device
o AR Head-Mounted Display
o AR Head-Up Display
o AR Handheld Device
o VR Head-Mounted Display
o VR Gesture-Tracking Device
o VR Projector and Display Wall
• Application
o AR Commercial
o AR Enterprise
o AR Healthcare
o AR Aerospace and Defense
o AR Energy
o AR Automotive
Report Coverage
• An overview of the global Augmented Reality and Virtual Reality market
• In depth analysis of market dynamics and major factors such as drivers, restraints, opportunities and trends influencing the global market
• Global Augmented Reality and Virtual Reality market revenue data historic and forecast analysis (2016 to 2026)
• Characterization and quantification of the market segments for Augmented Reality and Virtual Reality market
• Market share analysis of key market participants and their competitive landscape
Important Questions Answered by Global Augmented Reality and Virtual Reality Market Report
• What is the impact of COVID 19 epidemic on the global Augmented Reality and Virtual Reality market?
• Which is mostly affected region, country?
• Which is the current largest and fastest-growing region?
• What is the market size and growth rate of the global Augmented Reality and Virtual Reality market?
• What are current factors affecting the growth of market?
• What are Key trends and opportunity areas?
• Within Augmented Reality and Virtual Reality market, which segments are fastest growing & emerging strongly? What are the drivers and restraints for each segment? What are vendor competencies by segment?
• What are the major strategies adopted by leading market companies?
• What are company challenges and essential success factors by market segment?
• How company offerings and supply chain capabilities are shifting to meet emerging market needs?
Table of Contents
1. Introduction
1.1. Report Description
1.2. Market Segmentation
1.3. Research Methodology
1.4. List of Abbreviations
2. Executive Summary
3. Market Overview
3.1. Market Definition
3.2. Market Scope
3.3. Market Drivers
3.4. Market Restraints
3.5. Market Opportunities and Trends
3.6. Porter’s five force analysis
3.7. SWOT Analysis
3.8. PEST Analysis
3.9. Patent Analysis
3.10. Impact of COVID 19 on Global Augmented Reality and Virtual Reality Market
4. Augmented Reality and Virtual Reality Market, By Technology, Market Size and Forecast 2016 -2026 (USD Billion)
4.1. Global Augmented Reality and Virtual Reality Market By Technology, 2016 -2026 (USD Billion)
4.1.1. Global Augmented Reality and Virtual Reality Market By AR Marker-Based Augmented Reality
4.1.2. Global Augmented Reality and Virtual Reality Market By AR Marker-less Augmented Reality
4.1.3. Global Augmented Reality and Virtual Reality Market By VR Non-immersive
4.1.4. Global Augmented Reality and Virtual Reality Market By VR Semi- and Fully Immersive
4.2. Global Augmented Reality and Virtual Reality Market By Technology Share, 2016 -2026 (%)
5. Augmented Reality and Virtual Reality Market, By Device, Market Size and Forecast 2016 -2026 (USD Billion)
5.1. Global Augmented Reality and Virtual Reality Market By Device, 2016 -2026 (USD Billion)
5.1.1. Global Augmented Reality and Virtual Reality Market By AR Head-Mounted Display
5.1.2. Global Augmented Reality and Virtual Reality Market By AR Head-Up Display
5.1.3. Global Augmented Reality and Virtual Reality Market By AR Handheld Device
5.1.4. Global Augmented Reality and Virtual Reality Market By VR Head-Mounted Display
5.1.5. Global Augmented Reality and Virtual Reality Market By VR Gesture-Tracking Device
5.1.6. Global Augmented Reality and Virtual Reality Market By VR Projector and Display Wall
5.2. Global Augmented Reality and Virtual Reality Market By Device Share, 2016 -2026 (%)
6. Augmented Reality and Virtual Reality Market, By Offering, Market Size and Forecast 2016 -2026 (USD Billion)
6.1. Global Augmented Reality and Virtual Reality Market By Offering, 2016 -2026 (USD Billion)
6.1.1. Global Augmented Reality and Virtual Reality Market By Hardware
6.1.2. Global Augmented Reality and Virtual Reality Market By Software
6.1.3.
6.2. Global Augmented Reality and Virtual Reality Market By Offering Share, 2016 -2026 (%)
7. Augmented Reality and Virtual Reality Market, By Application, Market Size and Forecast 2016 -2026 (USD Billion)
7.1. Global Augmented Reality and Virtual Reality Market By Application, 2016 -2026 (USD Billion)
7.1.1. Global Augmented Reality and Virtual Reality Market By AR Commercial
7.1.2. Global Augmented Reality and Virtual Reality Market By AR Enterprise
7.1.3. Global Augmented Reality and Virtual Reality Market By AR Healthcare
7.1.4. Global Augmented Reality and Virtual Reality Market By AR Aerospace and Defense
7.1.5. Global Augmented Reality and Virtual Reality Market By AR Energy
7.1.6. Global Augmented Reality and Virtual Reality Market By AR Automotive
7.2. Global Augmented Reality and Virtual Reality Market By Application Share, 2016 -2026 (%)
7.3. Global Augmented Reality and Virtual Reality Market By Application Share, 2016 -2026 (%)
8. Augmented Reality and Virtual Reality Market, By Region Market Size and Forecast 2016 -2026
8.1. NORTH AMERICA
8.1.1. Key Findings
8.1.2. Impact of COVID 19
8.1.3. Key market trends, growth factors and opportunities
8.1.4. North America Augmented Reality and Virtual Reality Market by Country 2016 -2026 (USD Billion)
8.1.5. North America Augmented Reality and Virtual Reality Market By Technology 2016 -2026 (USD Billion)
8.1.6. North America Augmented Reality and Virtual Reality Market By Offering 2016 -2026 (USD Billion)
8.1.7. North America Augmented Reality and Virtual Reality Market By Device 2016 -2026 (USD Billion)
8.1.8. North America Augmented Reality and Virtual Reality Market By Application 2016 -2026 (USD Billion)
8.2. EUROPE
8.2.1. Key Findings
8.2.2. Impact of COVID 19
8.2.3. Key market trends, growth factors and opportunities
8.2.4. Europe Augmented Reality and Virtual Reality Market by Country 2016 -2026 (USD Billion)
8.2.5. Europe Augmented Reality and Virtual Reality Market By Technology 2016 -2026 (USD Billion)
8.2.6. Europe Augmented Reality and Virtual Reality Market By Offering 2016 -2026 (USD Billion)
8.2.7. Europe Augmented Reality and Virtual Reality Market By Device 2016 -2026 (USD Billion)
8.2.8. Europe Augmented Reality and Virtual Reality Market By Application 2016 -2026 (USD Billion)
8.3. ASIA PACIFIC
8.3.1. Key Findings
8.3.2. Impact of COVID 19
8.3.3. Key market trends, growth factors and opportunities
8.3.4. Asia Pacific Augmented Reality and Virtual Reality Market by Country 2016 -2026 (USD Billion)
8.3.5. Asia Pacific Augmented Reality and Virtual Reality Market By Technology 2016 -2026 (USD Billion)
8.3.6. Asia Pacific Augmented Reality and Virtual Reality Market By Offering 2016 -2026 (USD Billion)
8.3.7. Asia Pacific Augmented Reality and Virtual Reality Market By Device 2016 -2026 (USD Billion)
8.3.8. Asia Pacific Augmented Reality and Virtual Reality Market By Application 2016 -2026 (USD Billion)
8.4. LATIN AMERICA
8.4.1. Key Findings
8.4.2. Impact of COVID 19
8.4.3. Key market trends, growth factors and opportunities
8.4.4. Latin America Augmented Reality and Virtual Reality Market by Country 2016 -2026 (USD Billion)
8.4.5. Latin America Augmented Reality and Virtual Reality Market By Technology 2016 -2026 (USD Billion)
8.4.6. Latin America Augmented Reality and Virtual Reality Market By Offering 2016 -2026 (USD Billion)
8.4.7. Latin America Augmented Reality and Virtual Reality Market By Device 2016 -2026 (USD Billion)
8.4.8. Latin America Augmented Reality and Virtual Reality Market By Application 2016 -2026 (USD Billion)
8.5. MIDDLE EAST AND AFRICA
8.5.1. Key Findings
8.5.2. Impact of COVID 19
8.5.3. Key market trends, growth factors and opportunities
8.5.4. Middle East and Africa Augmented Reality and Virtual Reality Market by Country 2016 -2026 (USD Billion)
8.5.5. Middle East and Africa Augmented Reality and Virtual Reality Market By Technology 2016 -2026 (USD Billion)
8.5.6. Middle East and Africa Augmented Reality and Virtual Reality Market By Offering 2016 -2026 (USD Billion)
8.5.7. Middle East and Africa Augmented Reality and Virtual Reality Market By Device 2016 -2026 (USD Billion)
8.5.8. Middle East and Africa Augmented Reality and Virtual Reality Market By Application 2016 -2026 (USD Billion)
9. Competitive Landscape Analysis
9.1. Global Augmented Reality and Virtual Reality Market Company Revenue, (USD Billion), 2016-2019
9.2. Global Augmented Reality and Virtual Reality Market Company Share, (%), 2016-2019
10. Company Profiles
10.1. Google
10.2. PTC
10.3. Microsoft
10.4. HTC
10.5. Ocul
10.6. Sony
10.7. Samsung Electronics
10.8. Wikitude
10.9. DAQRI
10.10. Zugara
10.11. Blippar
10.12. Magic Leap
10.13. Osterhout Design Group
10.14. Upskill
10.15. Continental
10.16. company
10.17. EON Reality
10.18. Vuzix
10.19. Zugara
10.20. MAXST
10.21. Others
11. Appendix
12. List of Tables
13. List of Figures
