Augmented reality (AR) is a technology that employees computerized simulation such as animation, speech and image recognition and other devices to provide a great audio-visual experience. It combines computer based, real scenes and images to provide an enhanced view of the world. It implies technologies such as 3D models, animations and others to allow users to vie both the natural as well as synthetic light. On the other hand virtual reality (VR) technology uses head mounted displays, hand controllers and head phones to provide user a real life experience of various situations. By using these devices a person becomes a part of the virtual world and experiences a three dimensional environment. The virtual reality is used in various applications such as sports, architecture, entertainment and others. The augmented reality devices make use of cameras, sensors, gyroscope, digital compass and accelerometer, displays and GPS.
The augmented reality and virtual reality market is expected to grow at CAGR of 40.5% owing to the increasing penetration of devices in retail, healthcare, entertainment, gaming and other accessories as head mounted devices and headphones. Most of the consumers are experiencing the three dimensional reality using smartphones and other dedicated AR devices. The rising internet connectivity and computer technology are driving the market. The market comes with the issues such as privacy of the user, hardware costs, and underdeveloped graphics technology that might hinder the market globally. The North America region has been dominating the market due to highly advanced technologies and presence of numerous companies providing AR and VR related products. Moreover, owing to the increasing acceptance of the technology in end-use industry and penetration of smartphones in Asia Pacific region the market will experience a growing demand. AR VR reduces the costs for training and skill development for individuals as it provides a real life scenario enabling its increased usage in military and aviation training.
Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Approach Adopted
1.3.4.1 Top-Down Approach
1.3.4.2 Bottom-Up Approach
1.3.5 Assumptions
1.4 Market Segmentation Scope
Chapter 2 Executive Summary
2.1 Market Summary
2.1.1 Global Augmented Reality and Virtual Reality Market, 2016-2023, (US$ Mn)
2.1 Market Snapshot: Global Augmented Reality and Virtual Reality Market
2.2 Market Dynamics
2.3 Global Augmented Reality and Virtual Reality Market, by Segment, 2018
2.3.1 Global Augmented Reality and Virtual Reality Market, by Component Type, 2018, (US$ Mn)
2.3.2 Global Augmented Reality and Virtual Reality Market, by Device Type, 2018, (US$ Mn)
2.3.3 Global Augmented Reality and Virtual Reality Market, by End-use Industry, 2018 (US$ Mn)
2.3.4 Global Augmented Reality and Virtual Reality Market, by Region, 2018 (US$ Mn)
2.4 Premium Insights
2.4.1 Augmented Reality and Virtual Reality Market In Developed Vs. Developing Economies, 2018 vs 2023
2.4.2 Global Augmented Reality and Virtual Reality Market: Regional Life Cycle Analysis
Chapter 3 Market Dynamics
3.1 Market Overview
3.2 Market Drivers
3.2.1 Increased usage in Entertainment Industry and Media
3.2.2 Rising demand for AR in E-Commerce
3.3 Market Restraints
3.3.1 Growing need for Customer Security and Privacy
3.4 Market Opportunities
3.4.1 Increased Usage in Aviation and Military Training
3.4.2 Increased Penetration of Head-Mounted Devices
3.5 Industry Value Chain Analysis
3.5.1 Analyst’s Views
3.6 Industry SWOT Analysis
Chapter 4 Global Augmented Reality and Virtual Reality Market, by Component Type
4.1 Market Overview, by Component Type
4.1.1 Global Augmented Reality and Virtual Reality Market, by Component Type, 2016-2023 (US$ Mn)
4.1.2 Incremental Opportunity, by Component Type, From 2018-2023
4.2 Hardware
4.2.1 Global Augmented Reality and Virtual Reality Market, by Hardware, 2016-2023, (US$ Mn)
4.3 Software
4.3.1 Global Augmented Reality and Virtual Reality Market, by Software, 2016-2023, (US$ Mn)
Chapter 5 Global Augmented Reality and Virtual Reality Market, by Device Type
5.1 Market Overview, by Device Type
5.1.1 Global Augmented Reality and Virtual Reality Market, by Device Type, 2016-2023 (US$ Mn)
5.1.2 Incremental Opportunity, by Device Type, From 2018-2023
5.2 Augmented Reality Devices
5.2.1 Global Augmented Reality and Virtual Reality Market, by Augmented Reality Devices, 2016-2023, (US$ Mn)
5.3 Virtual Reality Device
5.3.1 Global Augmented Reality and Virtual Reality Market, by Virtual Reality Device, 2016-2023, (US$ Mn)
Chapter 6 Global Augmented Reality and Virtual Reality Market, by End-use Industry
6.1 Market Overview, by End-use Industry
6.1.1 Global Augmented Reality and Virtual Reality Market, by End-use Industry, 2016-2023 (US$ Mn)
6.1.2 Incremental Opportunity, by End-use Industry, From 2018-2023
6.2 Consumer
6.2.1 Global Augmented Reality and Virtual Reality Market, by Consumer, 2016-2023, (US$ Mn)
6.3 Commercial
6.3.1 Global Augmented Reality and Virtual Reality Market, by Commercial, 2016-2023, (US$ Mn)
6.4 Aviation
6.4.1 Global Augmented Reality and Virtual Reality Market, by Aviation, 2016-2023, (US$ Mn)
6.5 Entertainment
6.5.1 Global Augmented Reality and Virtual Reality Market, by Entertainment, 2016-2023, (US$ Mn)
6.6 Others
6.6.1 Global Augmented Reality and Virtual Reality Market, by Others, 2016-2023, (US$ Mn)
Chapter 7 Global Augmented Reality and Virtual Reality Market, by Region
7.1 Market Overview, by Region
7.1.1 Global Augmented Reality and Virtual Reality Market, by Region, 2016-2023, (US$ Mn)
7.2 Attractive Investment Opportunity, by Region, 2018
7.3 North America Augmented Reality and Virtual Reality Market
7.3.1 North America Augmented Reality and Virtual Reality Market, by Component Type, 2016-2023 (US$ Mn)
7.3.2 North America Augmented Reality and Virtual Reality Market, by Device Type, 2016-2023 (US$ Mn)
7.3.3 North America Augmented Reality and Virtual Reality Market, by End-use Industry, 2016-2023 (US$ Mn)
7.3.4 United States Country Profile
7.3.4.1 United States Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.3.5 Canada Country Profile
7.3.5.1 Canada Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.3.6 Mexico Country Profile
7.3.6.1 Mexico Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.4 Europe Augmented Reality and Virtual Reality Market
7.4.1 Europe Augmented Reality and Virtual Reality Market, by Component Type, 2016-2023 (US$ Mn)
7.4.2 Europe Augmented Reality and Virtual Reality Market, by Device Type, 2016-2023 (US$ Mn)
7.4.3 Europe Augmented Reality and Virtual Reality Market, by End-use Industry, 2016-2023 (US$ Mn)
7.4.4 United Kingdom Country Profile
7.4.4.1 United Kingdom Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.4.5 Germany Country Profile
7.4.5.1 Germany Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.4.6 France Country Profile
7.4.6.1 France Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.4.7 Italy Country Profile
7.4.7.1 Italy Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.4.8 Spain Country Profile
7.4.8.1 Spain Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.4.9 Rest of Europe
7.4.9.1 Rest of Europe Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.5 Asia Pacific Augmented Reality and Virtual Reality Market
7.5.1 Asia Pacific Augmented Reality and Virtual Reality Market, by Component Type, 2016-2023 (US$ Mn)
7.5.2 Asia Pacific Augmented Reality and Virtual Reality Market, by Device Type, 2016-2023 (US$ Mn)
7.5.3 Asia Pacific Augmented Reality and Virtual Reality Market, by End-use Industry, 2016-2023 (US$ Mn)
7.5.4 China Country Profile
7.5.4.1 China Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.5.5 Japan Country Profile
7.5.5.1 Japan Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.5.6 India Country Profile
7.5.6.1 India Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.5.7 Indonesia Country Profile
7.5.7.1 Indonesia Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.5.8 Thailand Country Profile
7.5.8.1 Thailand Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.5.9 Rest of Asia Pacific
7.5.9.1 Rest of Asia Pacific Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.6 Latin America Augmented Reality and Virtual Reality Market
7.6.1 Latin America Augmented Reality and Virtual Reality Market, by Component Type, 2016-2023 (US$ Mn)
7.6.2 Latin America Augmented Reality and Virtual Reality Market, by Device Type, 2016-2023 (US$ Mn)
7.6.3 Latin America Augmented Reality and Virtual Reality Market, by End-use Industry, 2016-2023 (US$ Mn)
7.6.4 Brazil Country Profile
7.6.4.1 Brazil Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.6.5 Argentina Country Profile
7.6.5.1 Argentina Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.6.6 Rest of Latin America
7.6.6.1 Rest of Latin America Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.7 Middle East & Africa Augmented Reality and Virtual Reality Market
7.7.1 Middle East & Africa Augmented Reality and Virtual Reality Market, by Component Type, 2016-2023 (US$ Mn)
7.7.2 Middle East & Africa Augmented Reality and Virtual Reality Market, by Device Type, 2016-2023 (US$ Mn)
7.7.3 Middle East & Africa Augmented Reality and Virtual Reality Market, by End-use Industry, 2016-2023 (US$ Mn)
7.7.4 Southern Africa
7.7.4.1 Southern Africa Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.7.5 Northern Africa
7.7.5.1 Northern Africa Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.7.6 GCC
7.7.6.1 GCC Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
7.7.7 Rest of Middle East & Africa
7.7.7.1 Rest of Middle East & Africa Augmented Reality and Virtual Reality Market, 2016-2023 (US$ Mn)
Chapter 8 Competitive Intelligence
8.1 Market Players Present in Market Life Cycle
8.2 Top 5 Players Comparison
8.3 Market Positioning of Key Players, 2018
8.4 Market Players Mapping
8.4.1 By Component Type
8.4.2 By Device Type
8.4.3 By End-use Industry
8.4.4 By Region
8.5 Strategies Adopted by Key Market Players
8.6 Recent Developments in the Market
8.6.1 Mergers & Acquisitions, Partnership, New Component Developments
8.7 Operational Efficiency Comparison by Key Players
Chapter 9 Company Profiles
9.1 Facebook
9.1.1 Facebook Overview
9.1.2 Key Stakeholders/Person in Facebook
9.1.3 Facebook Products Portfolio
9.1.4 Facebook Financial Overview
9.1.5 Facebook News/Recent Developments
9.2 Google
9.2.1 Google Overview
9.2.2 Key Stakeholders/Person in Google
9.2.3 Google Products Portfolio
9.2.4 Google Financial Overview
9.2.5 Google News/Recent Developments
9.3 Himax Technologies Inc
9.3.1 Himax Technologies Inc Overview
9.3.2 Key Stakeholders/Person in Himax Technologies Inc
9.3.3 Himax Technologies Inc Products Portfolio
9.3.4 Himax Technologies Inc Financial Overview
9.3.5 Himax Technologies Inc News/Recent Developments
9.4 HTC
9.4.1 HTC Overview
9.4.2 Key Stakeholders/Person in HTC
9.4.3 HTC Products Portfolio
9.4.4 HTC Financial Overview
9.4.5 HTC News/Recent Developments
9.5 Microsoft Corporation
9.5.1 Microsoft Corporation Overview
9.5.2 Key Stakeholders/Person in Microsoft Corporation
9.5.3 Microsoft Corporation Products Portfolio
9.5.4 Microsoft Corporation Financial Overview
9.5.5 Microsoft Corporation News/Recent Developments
9.6 Qualcomm Technologies Inc
9.6.1 Qualcomm Technologies Inc Overview
9.6.2 Key Stakeholders/Person in Qualcomm Technologies Inc
9.6.3 Qualcomm Technologies Inc Products Portfolio
9.6.4 Qualcomm Technologies Inc Financial Overview
9.6.5 Qualcomm Technologies Inc News/Recent Developments
9.7 Samsung Electronics Co. Ltd.
9.7.1 Samsung Electronics Co. Ltd. Overview
9.7.2 Key Stakeholders/Person in Samsung Electronics Co. Ltd.
9.7.3 Samsung Electronics Co. Ltd. Products Portfolio
9.7.4 Samsung Electronics Co. Ltd. Financial Overview
9.7.5 Samsung Electronics Co. Ltd. News/Recent Developments
9.8 Seiko Epson Corporation
9.8.1 Seiko Epson Corporation Overview
9.8.2 Key Stakeholders/Person in Seiko Epson Corporation
9.8.3 Seiko Epson Corporation Products Portfolio
9.8.4 Seiko Epson Corporation Financial Overview
9.8.5 Seiko Epson Corporation News/Recent Developments
9.9 Sony
9.9.1 Sony Overview
9.9.2 Key Stakeholders/Person in Sony
9.9.3 Sony Products Portfolio
9.9.4 Sony Financial Overview
9.9.5 Sony News/Recent Developments
9.10 Vuzix Corporation
9.10.1 Vuzix Corporation Overview
9.10.2 Key Stakeholders/Person in Vuzix Corporation
9.10.3 Vuzix Corporation Products Portfolio
9.10.4 Vuzix Corporation Financial Overview
9.10.5 Vuzix Corporation News/Recent Developments
List of Tables
TABLE 1 Market Snapshot: Global Augmented Reality and Virtual Reality Market Value
TABLE 2 Global Augmented Reality and Virtual Reality Market, by Component Type, 2016-2023 (US$ Mn)
TABLE 3 Global Augmented Reality and Virtual Reality Market, by Device Type, 2016-2023 (US$ Mn)
TABLE 4 Global Augmented Reality and Virtual Reality Market, by End-use Industry, 2016-2023 (US$ Mn)
TABLE 5 Global Augmented Reality and Virtual Reality Market, by Region, 2016-2023 (US$ Mn)
TABLE 6 North America Augmented Reality and Virtual Reality Market, by Component Type, 2016-2023 (US$ Mn)
TABLE 7 North America Augmented Reality and Virtual Reality Market, by Device Type, 2016-2023 (US$ Mn)
TABLE 8 North America Augmented Reality and Virtual Reality Market, by End-use Industry, 2016-2023 (US$ Mn)
TABLE 9 Europe Augmented Reality and Virtual Reality Market, by Component Type, 2016-2023 (US$ Mn)
TABLE 10 Europe Augmented Reality and Virtual Reality Market, by Device Type, 2016-2023 (US$ Mn)
TABLE 11 Europe Augmented Reality and Virtual Reality Market, by End-use Industry, 2016-2023 (US$ Mn)
TABLE 12 Asia Pacific Augmented Reality and Virtual Reality Market, by Component Type, 2016-2023 (US$ Mn)
TABLE 13 Asia Pacific Augmented Reality and Virtual Reality Market, by Device Type, 2016-2023 (US$ Mn)
TABLE 14 Asia Pacific Augmented Reality and Virtual Reality Market, by End-use Industry, 2016-2023 (US$ Mn)
TABLE 15 Latin America Augmented Reality and Virtual Reality Market, by Component Type, 2016-2023 (US$ Mn)
TABLE 16 Latin America Augmented Reality and Virtual Reality Market, by Device Type, 2016-2023 (US$ Mn)
TABLE 17 Latin America Augmented Reality and Virtual Reality Market, by End-use Industry, 2016-2023 (US$ Mn)
TABLE 18 Middle East & Africa Augmented Reality and Virtual Reality Market, by Component Type, 2016-2023 (US$ Mn)
TABLE 19 Middle East & Africa Augmented Reality and Virtual Reality Market, by Device Type, 2016-2023 (US$ Mn)
TABLE 20 Middle East & Africa Augmented Reality and Virtual Reality Market, by End-use Industry, 2016-2023 (US$ Mn)
TABLE 21 Top 5 Players Comparison
TABLE 22 Market Players Mapping – By Component Type
TABLE 23 Top Players Market Mapping – By Device Type
TABLE 24 Top Players Market Mapping – By End-use Industry
TABLE 25 Top Players Market Mapping – By Region
TABLE 26 Strategies Adopted by Key Market Players
TABLE 27 Mergers & Acquisitions, Partnership, New Component Developments
TABLE 28 Facebook Overview
TABLE 29 Key Stakeholders/Person in Facebook
TABLE 30 Facebook Component Portfolio
TABLE 31 Facebook News/Recent Developments
TABLE 32 Google Overview
TABLE 33 Key Stakeholders/Person in Google
TABLE 34 Google Component Portfolio
TABLE 35 Google News/Recent Developments
TABLE 36 Himax Technologies Inc Overview
TABLE 37 Key Stakeholders/Person in Himax Technologies Inc
TABLE 38 Himax Technologies Inc Component Portfolio
TABLE 39 Himax Technologies Inc News/Recent Developments
TABLE 40 HTC Overview
TABLE 41 Key Stakeholders/Person in HTC
TABLE 42 HTC Component Portfolio
TABLE 43 HTC News/Recent Developments
TABLE 44 Microsoft Corporation Overview
TABLE 45 Key Stakeholders/Person in Microsoft Corporation
TABLE 46 Microsoft Corporation Component Portfolio
TABLE 47 Microsoft Corporation News/Recent Developments
TABLE 48 Qualcomm Technologies Inc Overview
TABLE 49 Key Stakeholders/Person in Qualcomm Technologies Inc
TABLE 50 Qualcomm Technologies Inc Component Portfolio
TABLE 51 Qualcomm Technologies Inc News/Recent Developments
TABLE 52 Samsung Electronics Co. Ltd. Overview
TABLE 53 Key Stakeholders/Person in Samsung Electronics Co. Ltd.
TABLE 54 Samsung Electronics Co. Ltd. Component Portfolio
TABLE 55 Samsung Electronics Co. Ltd. News/Recent Developments
TABLE 56 Seiko Epson Corporation Overview
TABLE 57 Key Stakeholders/Person in Seiko Epson Corporation
TABLE 58 Seiko Epson Corporation Component Portfolio
TABLE 59 Seiko Epson Corporation News/Recent Developments
TABLE 60 Sony Overview
TABLE 61 Key Stakeholders/Person in Sony
TABLE 62 Sony Component Portfolio
TABLE 63 Sony News/Recent Developments
TABLE 64 Vuzix Corporation Overview
TABLE 65 Key Stakeholders/Person in Vuzix Corporation
TABLE 66 Vuzix Corporation Component Portfolio
TABLE 67 Vuzix Corporation News/Recent Developments
