Global DOOH advertising market will reach $21.35 billion by 2030, growing by 13.0% annually over 2020-2030 owing to the increasing adoption of digital OOH ads in commercial verticals, rapid digitization and urbanization in emerging countries, proliferation of smart cities, and growing technological advancements.
Highlighted with 80 tables and 78 figures, this 157-page report “Global Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global DOOH advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2030 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global DOOH advertising market in every aspect of the classification from perspectives of Offering, Application, Location, End User, and Region.
Based on Offering, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• DOOH Hardware
• DOOH Software
• DOOH Service
Based on Application, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Billboard DOOH
• Transit DOOH
• Street Furniture DOOH
• Other Applications
Based on Location, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Outdoor DOOH
• Indoor DOOH
Based on End User, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Retail Industry
• Financial Services
• Healthcare & Medical Industry
• Automotive Industry
• IT & Telecom
• Government Agencies
• Entertainment Industry
• Other End Users
Geographically, the following regions together with the listed national/local markets are fully investigated:
• North America (U.S., Canada, and Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (Iran, Turkey, South Africa)
For each aforementioned region and country, detailed analysis and data for annual revenue ($ mn) are available for 2019-2030. The breakdown of all regional markets by country and split of key national markets by Application, Location, and End User over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
BroadSign International LLC
Clear Channel Outdoor Holdings Inc.
Daktronics Inc.
Exterion Media Group
EyeMedia LLC
JCDecaux Group
Lamar Advertising Company
oOh!media Limited
Outfront Media
QMS Media Limited
SevenOne Media GmbH
Stroer SE & Co. KGaA
Talon Outdoor Ltd
The Times Group
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 24
2.2 Major Growth Drivers 26
2.3 Market Restraints and Challenges 30
2.4 Emerging Opportunities and Market Trends 33
2.5 Porter’s Fiver Forces Analysis 37
3 Segmentation of Global Market by Offering 41
3.1 Market Overview by Offering 41
3.2 DOOH Hardware 43
3.3 DOOH Software 44
3.4 DOOH Service 45
4 Segmentation of Global Market by Application 46
4.1 Market Overview by Application 46
4.2 Billboard DOOH 48
4.3 Transit DOOH 49
4.4 Street Furniture DOOH 50
4.5 Other Applications 51
5 Segmentation of Global Market by Location 52
5.1 Market Overview by Location 52
5.2 Outdoor DOOH 54
5.3 Indoor DOOH 55
6 Segmentation of Global Market by End User 56
6.1 Market Overview by End User 56
6.2 Retail Industry 58
6.3 Financial Services 59
6.4 Healthcare & Medical Industry 60
6.5 Automotive Industry 61
6.6 IT & Telecom 62
6.7 Government Agencies 63
6.8 Entertainment Industry 64
6.9 Other End Users 65
7 Segmentation of Global Market by Region 66
7.1 Geographic Market Overview 2019-2030 66
7.2 North America Market 2019-2030 by Country 70
7.2.1 Overview of North America Market 70
7.2.2 U.S. 74
7.2.3 Canada 77
7.2.4 Mexico 79
7.3 European Market 2019-2030 by Country 81
7.3.1 Overview of European Market 81
7.3.2 Germany 85
7.3.3 U.K. 87
7.3.4 France 89
7.3.5 Spain 91
7.3.6 Italy 93
7.3.7 Russia 95
7.3.8 Rest of European Market 97
7.4 Asia-Pacific Market 2019-2030 by Country 99
7.4.1 Overview of Asia-Pacific Market 99
7.4.2 Japan 103
7.4.3 China 106
7.4.4 Australia 108
7.4.5 India 110
7.4.6 South Korea 112
7.4.7 Rest of APAC Region 114
7.5 South America Market 2019-2030 by Country 116
7.5.1 Argentina 120
7.5.2 Brazil 122
7.5.3 Chile 124
7.5.4 Rest of South America Market 126
7.6 MEA Market 2019-2030 by Country 127
7.6.1 Iran 130
7.6.2 Turkey 132
7.6.3 South Africa 135
7.6.4 Other National Markets 137
8 Competitive Landscape 138
8.1 Overview of Key Vendors 138
8.2 New Product Launch, Partnership, Investment, and M&A 141
8.3 Company Profiles 142
BroadSign International LLC 142
Clear Channel Outdoor Holdings Inc. 144
Daktronics Inc. 145
Exterion Media Group 146
EyeMedia LLC 147
JCDecaux Group 148
Lamar Advertising Company 149
oOh!media Limited 150
Outfront Media 151
QMS Media Limited 152
SevenOne Media GmbH 153
Stroer SE & Co. KGaA 154
Talon Outdoor Ltd 155
The Times Group 156
RELATED REPORTS 157
Table 1. Snapshot of Global Digital Out of Home (DOOH) Advertising Market in Balanced Perspective, 2019-2030 19
Table 2. Growth Rate of World GDP, 2020-2022 23
Table 3. Main Product Trends and Market Opportunities in Global Digital Out of Home (DOOH) Advertising Market 33
Table 4. Global Digital Out of Home (DOOH) Advertising Market by Offering, 2019-2030, $ mn 41
Table 5. Global Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 46
Table 6. Global Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 52
Table 7. Global Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 56
Table 8. Global Digital Out of Home (DOOH) Advertising Market by Region, 2019-2030, $ mn 67
Table 9. Leading National Digital Out of Home (DOOH) Advertising Market, 2019 and 2030F, $ mn 69
Table 10. North America Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn 72
Table 11. U.S. Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 76
Table 12. U.S. Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 76
Table 13. U.S. Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 76
Table 14. Canada Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 78
Table 15. Canada Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 78
Table 16. Canada Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 78
Table 17. Mexico Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 80
Table 18. Mexico Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 80
Table 19. Mexico Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 80
Table 20. Europe Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn 84
Table 21. Germany Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 86
Table 22. Germany Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 86
Table 23. Germany Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 86
Table 24. U.K. Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 88
Table 25. U.K. Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 88
Table 26. U.K. Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 88
Table 27. France Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 90
Table 28. France Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 90
Table 29. France Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 90
Table 30. Spain Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 92
Table 31. Spain Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 92
Table 32. Spain Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 92
Table 33. Italy Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 94
Table 34. Italy Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 94
Table 35. Italy Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 94
Table 36. Russia Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 96
Table 37. Russia Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 96
Table 38. Russia Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 96
Table 39. Digital Out of Home (DOOH) Advertising Market in Rest of Europe by Country, 2019-2030, $ mn 98
Table 40. APAC Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn 101
Table 41. Japan Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 105
Table 42. Japan Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 105
Table 43. Japan Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 105
Table 44. China Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 107
Table 45. China Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 107
Table 46. China Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 107
Table 47. Australia Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 109
Table 48. Australia Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 109
Table 49. Australia Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 109
Table 50. India Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 111
Table 51. India Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 111
Table 52. India Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 111
Table 53. South Korea Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 113
Table 54. South Korea Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 113
Table 55. South Korea Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 113
Table 56. Digital Out of Home (DOOH) Advertising Market in Rest of APAC by Country/Region, 2019-2030, $ mn 115
Table 57. South America Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn 119
Table 58. Argentina Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 121
Table 59. Argentina Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 121
Table 60. Argentina Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 121
Table 61. Brazil Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 123
Table 62. Brazil Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 123
Table 63. Brazil Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 123
Table 64. Chile Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 125
Table 65. Chile Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 125
Table 66. Chile Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 125
Table 67. MEA Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn 129
Table 68. Iran Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 131
Table 69. Iran Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 131
Table 70. Iran Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 131
Table 71. Turkey Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 133
Table 72. Turkey Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 133
Table 73. Turkey Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 133
Table 74. South Africa Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 136
Table 75. South Africa Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 136
Table 76. South Africa Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 136
Table 77. BroadSign International LLC: Company Snapshot 142
Table 78. BroadSign International LLC: Business Segmentation 142
Table 79. BroadSign International LLC: Product Portfolio 143
Table 80. BroadSign International LLC: Revenue, 2017-2019, $ mn 143
