Programmatic advertising is growing rapidly and will continue to grow during the forecast period. It is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.
It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. During the forecast period, North America region will continue to dominate the market share owing to rapid growth smartphone users and increasing population on social media platforms.
In 2018, the global Programmatic Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Programmatic Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Advertising development in United States, Europe and China.
The key players covered in this study
Rubicon Project (U.S.)
Adroll (U.S.)
Adobe Marketing Cloud (U.S.)
DoubleClick (U.S.)
Choozle (U.S.)
AdReady (U.S.)
DataXu (U.S.)
Centro, Inc. (U.S.)
PulsePoint, Inc. (U.S.)
Outbrain (U.S.)
Market segment by Type, the product can be split into
Desktop Banners
Mobile Banners
Desktop Videos
Mobile Videos
Market segment by Application, split into
Education
Finance
Media & Entertainment
Retail
Travel
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Programmatic Advertising status, future forecast, growth opportunity, key market and key players.
To present the Programmatic Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Programmatic Advertising are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Programmatic Advertising Market Size Growth Rate by Type (2014-2025)
1.4.2 Desktop Banners
1.4.3 Mobile Banners
1.4.4 Desktop Videos
1.4.5 Mobile Videos
1.5 Market by Application
1.5.1 Global Programmatic Advertising Market Share by Application (2014-2025)
1.5.2 Education
1.5.3 Finance
1.5.4 Media & Entertainment
1.5.5 Retail
1.5.6 Travel
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Programmatic Advertising Market Size
2.2 Programmatic Advertising Growth Trends by Regions
2.2.1 Programmatic Advertising Market Size by Regions (2014-2025)
2.2.2 Programmatic Advertising Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Programmatic Advertising Market Size by Manufacturers
3.1.1 Global Programmatic Advertising Revenue by Manufacturers (2014-2018)
3.1.2 Global Programmatic Advertising Revenue Market Share by Manufacturers (2014-2018)
3.1.3 Global Programmatic Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Programmatic Advertising Key Players Head office and Area Served
3.3 Key Players Programmatic Advertising Product/Solution/Service
3.4 Date of Enter into Programmatic Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Programmatic Advertising Market Size by Type (2014-2019)
4.2 Global Programmatic Advertising Market Size by Application (2014-2019)
5 United States
5.1 United States Programmatic Advertising Market Size (2014-2019)
5.2 Programmatic Advertising Key Players in United States
5.3 United States Programmatic Advertising Market Size by Type
5.4 United States Programmatic Advertising Market Size by Application
6 Europe
6.1 Europe Programmatic Advertising Market Size (2014-2019)
6.2 Programmatic Advertising Key Players in Europe
6.3 Europe Programmatic Advertising Market Size by Type
6.4 Europe Programmatic Advertising Market Size by Application
7 China
7.1 China Programmatic Advertising Market Size (2014-2019)
7.2 Programmatic Advertising Key Players in China
7.3 China Programmatic Advertising Market Size by Type
7.4 China Programmatic Advertising Market Size by Application
8 Japan
8.1 Japan Programmatic Advertising Market Size (2014-2019)
8.2 Programmatic Advertising Key Players in Japan
8.3 Japan Programmatic Advertising Market Size by Type
8.4 Japan Programmatic Advertising Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Programmatic Advertising Market Size (2014-2019)
9.2 Programmatic Advertising Key Players in Southeast Asia
9.3 Southeast Asia Programmatic Advertising Market Size by Type
9.4 Southeast Asia Programmatic Advertising Market Size by Application
10 India
10.1 India Programmatic Advertising Market Size (2014-2019)
10.2 Programmatic Advertising Key Players in India
10.3 India Programmatic Advertising Market Size by Type
10.4 India Programmatic Advertising Market Size by Application
11 Central & South America
11.1 Central & South America Programmatic Advertising Market Size (2014-2019)
11.2 Programmatic Advertising Key Players in Central & South America
11.3 Central & South America Programmatic Advertising Market Size by Type
11.4 Central & South America Programmatic Advertising Market Size by Application
12 International Players Profiles
12.1 Rubicon Project (U.S.)
12.1.1 Rubicon Project (U.S.) Company Details
12.1.2 Company Description and Business Overview
12.1.3 Programmatic Advertising Introduction
12.1.4 Rubicon Project (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.1.5 Rubicon Project (U.S.) Recent Development
12.2 Adroll (U.S.)
12.2.1 Adroll (U.S.) Company Details
12.2.2 Company Description and Business Overview
12.2.3 Programmatic Advertising Introduction
12.2.4 Adroll (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.2.5 Adroll (U.S.) Recent Development
12.3 Adobe Marketing Cloud (U.S.)
12.3.1 Adobe Marketing Cloud (U.S.) Company Details
12.3.2 Company Description and Business Overview
12.3.3 Programmatic Advertising Introduction
12.3.4 Adobe Marketing Cloud (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.3.5 Adobe Marketing Cloud (U.S.) Recent Development
12.4 DoubleClick (U.S.)
12.4.1 DoubleClick (U.S.) Company Details
12.4.2 Company Description and Business Overview
12.4.3 Programmatic Advertising Introduction
12.4.4 DoubleClick (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.4.5 DoubleClick (U.S.) Recent Development
12.5 Choozle (U.S.)
12.5.1 Choozle (U.S.) Company Details
12.5.2 Company Description and Business Overview
12.5.3 Programmatic Advertising Introduction
12.5.4 Choozle (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.5.5 Choozle (U.S.) Recent Development
12.6 AdReady (U.S.)
12.6.1 AdReady (U.S.) Company Details
12.6.2 Company Description and Business Overview
12.6.3 Programmatic Advertising Introduction
12.6.4 AdReady (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.6.5 AdReady (U.S.) Recent Development
12.7 DataXu (U.S.)
12.7.1 DataXu (U.S.) Company Details
12.7.2 Company Description and Business Overview
12.7.3 Programmatic Advertising Introduction
12.7.4 DataXu (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.7.5 DataXu (U.S.) Recent Development
12.8 Centro, Inc. (U.S.)
12.8.1 Centro, Inc. (U.S.) Company Details
12.8.2 Company Description and Business Overview
12.8.3 Programmatic Advertising Introduction
12.8.4 Centro, Inc. (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.8.5 Centro, Inc. (U.S.) Recent Development
12.9 PulsePoint, Inc. (U.S.)
12.9.1 PulsePoint, Inc. (U.S.) Company Details
12.9.2 Company Description and Business Overview
12.9.3 Programmatic Advertising Introduction
12.9.4 PulsePoint, Inc. (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.9.5 PulsePoint, Inc. (U.S.) Recent Development
12.10 Outbrain (U.S.)
12.10.1 Outbrain (U.S.) Company Details
12.10.2 Company Description and Business Overview
12.10.3 Programmatic Advertising Introduction
12.10.4 Outbrain (U.S.) Revenue in Programmatic Advertising Business (2014-2019)
12.10.5 Outbrain (U.S.) Recent Development
13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
List of Tables and Figures
Table Programmatic Advertising Key Market Segments
Table Key Players Programmatic Advertising Covered
Table Global Programmatic Advertising Market Size Growth Rate by Type 2014-2025 (Million US$)
Figure Global Programmatic Advertising Market Size Market Share by Type 2014-2025
Figure Desktop Banners Figures
Table Key Players of Desktop Banners
Figure Mobile Banners Figures
Table Key Players of Mobile Banners
Figure Desktop Videos Figures
Table Key Players of Desktop Videos
Figure Mobile Videos Figures
Table Key Players of Mobile Videos
Table Global Programmatic Advertising Market Size Growth by Application 2014-2025 (Million US$)
Figure Education Case Studies
Figure Finance Case Studies
Figure Media & Entertainment Case Studies
Figure Retail Case Studies
Figure Travel Case Studies
Figure Programmatic Advertising Report Years Considered
Table Global Programmatic Advertising Market Size 2014-2025 (Million US$)
Figure Global Programmatic Advertising Market Size and Growth Rate 2014-2025 (Million US$)
Table Global Programmatic Advertising Market Size by Regions 2014-2025 (Million US$)
Table Global Programmatic Advertising Market Size by Regions 2014-2019 (Million US$)
Table Global Programmatic Advertising Market Share by Regions 2014-2019
Figure Global Programmatic Advertising Market Share by Regions 2014-2019
Figure Global Programmatic Advertising Market Share by Regions 2019
Table Market Top Trends
Table Global Programmatic Advertising Revenue by Manufacturers (2014-2019) (Million US$)
Table Global Programmatic Advertising Market Share by Manufacturers (2014-2019)
Figure Global Programmatic Advertising Market Share by Manufacturers in 2018
Table Global Programmatic Advertising Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Programmatic Advertising Product/Solution/Service
Table Date of Enter into Programmatic Advertising Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Programmatic Advertising Market Size by Type (2014-2019) (Million US$)
Table Global Programmatic Advertising Market Size Share by Type (2014-2019)
Figure Global Programmatic Advertising Market Size Market Share by Type (2014-2019)
Table Global Programmatic Advertising Market Size by Application (2014-2019) (Million US$)
Table Global Programmatic Advertising Market Size Share by Application (2014-2019)
Figure Global Programmatic Advertising Market Size Market Share by Application (2014-2019)
Figure Global Programmatic Advertising Revenue Market Share by Application in 2018
Figure United States Programmatic Advertising Market Size 2014-2019 (Million US$)
Table United States Key Players Programmatic Advertising Revenue (2018-2019) (Million US$)
Table United States Key Players Programmatic Advertising Market Share (2018-2019)
Table United States Programmatic Advertising Market Size by Type (2014-2019) (Million US$)
Table United States Programmatic Advertising Market Share by Type (2014-2019)
Table United States Programmatic Advertising Market Size by Application (2014-2019) (Million US$)
Table United States Programmatic Advertising Market Share by Application (2014-2019)
Figure Europe Programmatic Advertising Market Size 2014-2019 (Million US$)
Table Europe Key Players Programmatic Advertising Revenue (2018-2019) (Million US$)
Table Europe Key Players Programmatic Advertising Market Share (2018-2019)
Table Europe Programmatic Advertising Market Size by Type (2014-2019) (Million US$)
Table Europe Programmatic Advertising Market Share by Type (2014-2019)
Table Europe Programmatic Advertising Market Size by Application (2014-2019) (Million US$)
Table Europe Programmatic Advertising Market Share by Application (2014-2019)
Figure China Programmatic Advertising Market Size 2014-2019 (Million US$)
Table China Key Players Programmatic Advertising Revenue (2018-2019) (Million US$)
Table China Key Players Programmatic Advertising Market Share (2018-2019)
Table China Programmatic Advertising Market Size by Type (2014-20189) (Million US$)
Table China Programmatic Advertising Market Share by Type (2014-2019)
Table China Programmatic Advertising Market Size by Application (2014-2019) (Million US$)
Table China Programmatic Advertising Market Share by Application (2014-2019)
Figure Japan Programmatic Advertising Market Size 2014-2019 (Million US$)
Table Japan Key Players Programmatic Advertising Revenue (2018-2019) (Million US$)
Table Japan Key Players Programmatic Advertising Market Share (2018-2019)
Table Japan Programmatic Advertising Market Size by Type (2014-2019) (Million US$)
Table Japan Programmatic Advertising Market Share by Type (2014-2019)
Table Japan Programmatic Advertising Market Size by Application (2014-2019) (Million US$)
Table Japan Programmatic Advertising Market Share by Application (2014-2019)
Figure Southeast Asia Programmatic Advertising Market Size 2014-2019 (Million US$)
Table Southeast Asia Key Players Programmatic Advertising Revenue (2018-2019) (Million US$)
Table Southeast Asia Key Players Programmatic Advertising Market Share (2018-2019)
Table Southeast Asia Programmatic Advertising Market Size by Type (2014-2019) (Million US$)
Table Southeast Asia Programmatic Advertising Market Share by Type (2014-2019)
Table Southeast Asia Programmatic Advertising Market Size by Application (2014-2019) (Million US$)
Table Southeast Asia Programmatic Advertising Market Share by Application (2014-2019)
Figure India Programmatic Advertising Market Size 2014-2019 (Million US$)
Table India Key Players Programmatic Advertising Revenue (2018-2019) (Million US$)
Table India Key Players Programmatic Advertising Market Share (2018-2019)
Table India Programmatic Advertising Market Size by Type (2014-2019) (Million US$)
Table India Programmatic Advertising Market Share by Type (2014-2019)
Table India Programmatic Advertising Market Size by Application (2014-2019) (Million US$)
Table India Programmatic Advertising Market Share by Application (2014-2019)
Figure Central & South America Programmatic Advertising Market Size 2014-2019 (Million US$)
Table Central & South America Key Players Programmatic Advertising Revenue (2018-2019) (Million US$)
Table Central & South America Key Players Programmatic Advertising Market Share (2018-2019)
Table Central & South America Programmatic Advertising Market Size by Type (2014-2019) (Million US$)
Table Central & South America Programmatic Advertising Market Share by Type (2014-2019)
Table Central & South America Programmatic Advertising Market Size by Application (2014-2019) (Million US$)
Table Central & South America Programmatic Advertising Market Share by Application (2014-2019)
Table Rubicon Project (U.S.) Company Details
Table Rubicon Project (U.S.) Revenue in Programmatic Advertising Business (2014-2019) (Million US$)
Figure Rubicon Project (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019)
Table Rubicon Project (U.S.) Recent Development
Table Adroll (U.S.) Company Details
Table Adroll (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$)
Figure Adroll (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019)
Table Adroll (U.S.) Recent Development
Table Adobe Marketing Cloud (U.S.) Company Details
Table Adobe Marketing Cloud (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$)
Figure Adobe Marketing Cloud (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019)
Table Adobe Marketing Cloud (U.S.) Recent Development
Table DoubleClick (U.S.) Company Details
Table DoubleClick (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$)
Figure DoubleClick (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019)
Table DoubleClick (U.S.) Recent Development
Table Choozle (U.S.) Company Details
Table Choozle (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$)
Figure Choozle (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019)
Table Choozle (U.S.) Recent Development
Table AdReady (U.S.) Company Details
Table AdReady (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$)
Figure AdReady (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019)
Table AdReady (U.S.) Recent Development
Table DataXu (U.S.) Company Details
Table DataXu (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$)
Figure DataXu (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019)
Table DataXu (U.S.) Recent Development
Table Centro, Inc. (U.S.) Company Details
Table Centro, Inc. (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$)
Figure Centro, Inc. (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019)
Table Centro, Inc. (U.S.) Recent Development
Table PulsePoint, Inc. (U.S.) Company Details
Table PulsePoint, Inc. (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$)
Figure PulsePoint, Inc. (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019)
Table PulsePoint, Inc. (U.S.) Recent Development
Table Outbrain (U.S.) Company Details
Table Outbrain (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$)
Figure Outbrain (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019)
Table Outbrain (U.S.) Recent Development
Table Global Programmatic Advertising Market Size by Regions (Million US$) 2019-2025
Figure Global Programmatic Advertising Market Size Share by Regions (2019-2025)
Figure Global Programmatic Advertising Market Size Share by Regions in 2025
Figure United States Programmatic Advertising Market Size Forecast (2019-2025)(Million USD)
Figure Europe Programmatic Advertising Market Size Forecast (2019-2025)(Million USD)
Figure China Programmatic Advertising Market Size Forecast (2019-2025)(Million USD)
Figure Japan Programmatic Advertising Market Size Forecast (2019-2025)(Million USD)
Figure Southeast Asia Programmatic Advertising Market Size Forecast (2019-2025)(Million USD)
Figure India Programmatic Advertising Market Size Forecast (2019-2025)(Million USD)
Figure Central & South America Programmatic Advertising Market Size Forecast (2019-2025)(Million USD)
Table Global Programmatic Advertising Market Size by Product (2019-2025) (Million US$)
Figure Global Programmatic Advertising Market Size by Product (2019-2025)
Figure Global Programmatic Advertising Market Size by Product in 2025
Table Global Programmatic Advertising Market Size by Application (2019-2025) (Million US$)
Figure Global Programmatic Advertising Market Size by Application (2019-2025)
Figure Global Programmatic Advertising Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
