The global smartwatch market was valued at USD 9.3 billion in 2018 and is expected to reach USD 32.1 billion in 2026, growing at a CAGR of 15.7% during the forecast period.Smartwatches are the portable gadgets that allows to tack fitness activities such as running, jogging, and count of steps covered in a day. It also allows to calculate the number of calories burnt based on the fitness activity and its time. These smartwatches are enabled with a touch screen which allows to access phone calls and massages. The smartwatches are connected to the phone vie Bluetooth or near-field communication (NFC). The growth of this market is primarily driven by increasing health-conscious users aiming for fitness tracking and health related purposes. Growing adaption technologically advanced devices and increasing disposable income. However, high cost associated with advanced devices might hamper the growth of this market to some extent during the forecast period.The wireless smartwatch segment expected to dominate the market throughout the forecast periodBased on product type, the global smartwatch market has been segmented into stand-alone smartwatch and wireless smartwatch. The wireless smartwatch segment accounted for approximately 62% of the share in the global smartwatch market in 2018. The growth of this market is attributed to the growing trend of fitness tracking such as calorie intake, number of steps in a day, heart rate etc. Also, these watches are enabled with touchscreen which allows to check massages and calls. In addition, the increasing adoption of smartphone with fast internet connectivity also boosts the growth of smartwatch market throughout the forecast period. Based on operating system, the android operating system segment is expected to grow at a CAGR of around 57% throughout the forecast periodBased on operating system, the market has been segmented into android operating system, iOS operating systems and other operating systems. The iOS operating systems segment accounts of the largest share in the market and are expected to grow at a CAGR of around 39% during the forecast period. While the android operating systems segment is expected to hold the CAGR of nearly 57% during the forecast period. Affordability, wide availability and durability are few of the prime factors that drives the growth for smartwatches with android operating system across the globe. North America to dominate the smartwatch market throughout the forecast periodNorth America accounted for largest market share nearly 36% of the global smartwatch market in 2018 and is expected to dominate the market throughout the forecast period. The growth is mainly attributed to the high disposable income and purchasing power, and high demand of fitness tracking gadgets. Asia Pacific is expected to registers the highest CAGR in the global market during the forecast period. Growing awareness regarding fitness activities, increasing purchasing power and availability of mid end to low end smartwatches contributes to the growth of Asia Pacific smartwatch market throughout the forecast period.Company Profiles and Competitive Intelligence:Apple Inc., Google Inc., Garmin, Fitbit, Fossil Group, Motorola, Sony Corporation, Samsung Electronics, LG Electronics, and Huawei Technologies Co. Ltd., Pebble Technology Corporation, Sony Electronics, and Qualcomm Incorporated among others.
Chapter 1 Executive Summary1.1. Market Summary1.1.1. Global Smartwatch Market, 2016-2026, (USD Million)1.2. Market Snapshot: Global Smartwatch Market1.3. Market Dynamics1.4. Global Smartwatch Market, by Segment, 20181.4.1. Global Smartwatch Market, by Product, 2018, (USD Million)1.4.2. Global Smartwatch Market, by Operating System, 2018, (USD Million)1.4.3. Global Smartwatch Market, by Region, 2018 (USD Million)1.5. Premium Insights1.5.1. Smartwatch Market In Developed Vs. Developing Economies, 2018 vs 20261.5.2. Global Smartwatch Market: Regional Life Cycle AnalysisChapter 2 Market Dynamics2.1. Market Overview2.2. Market Drivers2.2.1. Driver 12.2.2. Driver 22.3. Market Restraints2.3.1. Restraint 12.3.2. Restraint 2 2.4. Market Opportunities2.4.1. Opportunity 12.4.2. Opportunity 22.5. Industry Value Chain Analysis2.6. Pricing Analysis2.7. Porter’s Five Forces AnalysisChapter 3 Global Smartwatch Market, by Product3.1. Market Overview, by Product3.1.1. Global Smartwatch Market, by Country, 2016-2026 (USD Million)3.1.2. Incremental Opportunity, by Product, 20183.2. Stand-alone Smartwatches 3.2.1. Global Smartwatch Market, by Stand-alone Smartwatches, 2016-2026, (USD Million)3.3. Wireless Smartwatches3.3.1. Global Smartwatch Market, by Wireless Smartwatches, 2016-2026, (USD Million)Chapter 4 Global Smartwatch Market, by Operating System4.1. Market Overview, by Operating System4.1.1. Global Smartwatch Market, by Operating System, 2016-2026 (USD Million)4.1.2. Incremental Opportunity, by Operating System, 20184.2. Android4.2.1. Global Smartwatch Market, by Android, 2016-2026, (USD Million)4.3. IOS 4.3.1. Global Smartwatch Market, by IOS, 2016-2026, (USD Million)4.4. Others4.4.1. Global Smartwatch Market, by Others, 2016-2026, (USD Million)Chapter 5 Global Smartwatch Market, by Region5.1. Market Overview, by Region5.1.1. Global Smartwatch Market, by Region, 2016-2026, (USD Million)5.2. Attractive Investment Opportunity, by Region, 20185.3. North America Smartwatch Market5.3.1. North America Smartwatch Market, by Product Type, 2016-2026 (USD Million)5.3.2. North America Smartwatch Market, by Operating System, 2016-2026 (USD Million)5.3.3. United States Smartwatch Market, 2016-2026 (USD Million)5.3.4. Canada Smartwatch Market, 2016-2026 (USD Million)5.4. Europe Smartwatch Market5.4.1. Europe Smartwatch Market, by Product Type, 2016-2026 (USD Million)5.4.2. Europe Smartwatch Market, by Operating System, 2016-2026 (USD Million)5.4.3. United Kingdom Smartwatch Market, 2016-2026 (USD Million)5.4.4. Germany Smartwatch Market, 2016-2026 (USD Million)5.4.5. France Smartwatch Market, 2016-2026 (USD Million)5.4.6. Rest of Europe Smartwatch Market, 2016-2026 (USD Million)5.5. Asia Pacific Smartwatch Market5.5.1. Asia Pacific Smartwatch Market, by Product Type, 2016-2026 (USD Million)5.5.2. Asia Pacific Smartwatch Market, by Operating System, 2016-2026 (USD Million)5.5.3. China Smartwatch Market, 2016-2026 (USD Million)5.5.4. Japan Smartwatch Market, 2016-2026 (USD Million)5.5.5. India Smartwatch Market, 2016-2026 (USD Million)5.5.6. Rest of Asia Pacific Smartwatch Market, 2016-2026 (USD Million)5.6. Latin America Smartwatch Market5.6.1. Latin America Smartwatch Market, by Product Type, 2016-2026 (USD Million)5.6.2. Latin America Smartwatch Market, by Operating System, 2016-2026 (USD Million)5.6.3. Brazil Smartwatch Market, 2016-2026 (USD Million)5.6.4. Mexico Smartwatch Market, 2016-2026 (USD Million)5.6.5. Rest of Latin America Smartwatch Market, 2016-2026 (USD Million)5.7. Middle East & Africa Smartwatch Market5.7.1. Middle East & Africa Smartwatch Market, by Product Type, 2016-2026 (USD Million)5.7.2. Middle East & Africa Smartwatch Market, by Operating System, 2016-2026 (USD Million)5.7.3. GCC Smartwatch Market, 2016-2026 (USD Million)5.7.4. Rest of Middle East & Africa Smartwatch Market, 2016-2026 (USD Million)Chapter 6 Competitive Intelligence6.1. Top 5 Players Comparison6.2. Market Positioning of Key Players, 20186.3. Market Players Mapping6.3.1. By Product6.3.2. By Operating System6.3.3. By Region6.4. Strategies Adopted by Key Market Players6.5. Recent Developments in the Market6.5.1. Mergers & Acquisitions, Partnership, New Product DevelopmentsChapter 7 Company Profiles7.1. Apple Inc.7.1.1. Apple Inc. Overview7.1.2. Apple Inc. Products Portfolio7.1.3. Apple Inc. Financial Overview7.1.4. Apple Inc. News/Recent Developments7.2. Fitbit Inc.7.2.1. Fitbit Inc. Overview7.2.2. Fitbit Inc. Products Portfolio7.2.3. Fitbit Inc. Financial Overview7.2.4. Fitbit Inc. News/Recent Developments7.3. Samsung7.3.1. Samsung Overview7.3.2. Samsung Products Portfolio7.3.3. Samsung Financial Overview7.3.4. Samsung News/Recent Developments7.4. Fossil Group7.4.1. Fossil Group Overview7.4.2. Fossil Group Products Portfolio7.4.3. Fossil Group Financial Overview7.4.4. Fossil Group News/Recent Developments7.5. Sony Corporation7.5.1. Sony Corporation Overview7.5.2. Sony Corporation Products Portfolio7.5.3. Sony Corporation Financial Overview7.5.4. Sony Corporation News/Recent Developments7.6. LG Electronics Inc7.6.1. LG Electronics Inc Overview7.6.2. LG Electronics Inc Products Portfolio7.6.3. LG Electronics Inc Financial Overview7.6.4. LG Electronics Inc News/Recent Developments7.7. Huawei Technologies Co. Ltd7.7.1. Huawei Technologies Co. Ltd Overview7.7.2. Huawei Technologies Co. Ltd Products Portfolio7.7.3. Huawei Technologies Co. Ltd Financial Overview7.7.4. Huawei Technologies Co. Ltd News/Recent Developments7.8. Garmin Ltd.7.8.1. Garmin Ltd. Overview7.8.2. Garmin Ltd. Products Portfolio7.8.3. Garmin Ltd. Financial Overview7.8.4. Garmin Ltd. News/Recent Developments7.9. Martian Watches7.9.1. Martian Watches Overview7.9.2. Martian Watches Products Portfolio7.9.3. Martian Watches Financial Overview7.9.4. Martian Watches News/Recent Developments7.10. Nike Inc.7.10.1. Nike Inc. Overview7.10.2. Nike Inc. Products Portfolio7.10.3. Nike Inc. Financial Overview7.10.4. Nike Inc. News/Recent DevelopmentsChapter 8 Preface8.1. Data Triangulation8.2. Research Methodology8.2.1. Phase I – Secondary Research8.2.2. Phase II – Primary Research8.2.3. Phase III – Expert Panel Review8.2.4. Approach Adopted8.2.4.1. Top-Down Approach8.2.4.2. Bottom-Up Approach8.2.5. Supply- Demand side8.2.6. Breakup of the Primary Profiles
Table 1 Market Snapshot: Global Smartwatch Market Value
Table 2 Global Smartwatch Market, by Product, 2016-2026 (USD Million)
Table 3 Global Smartwatch Market, by Operating System, 2016-2026 (USD Million)
Table 4 Global Smartwatch Market, by Region, 2016-2026 (USD Million)
Table 5 North America Smartwatch Market, by Product, 2016-2026 (USD Million)
Table 6 North America Smartwatch Market, by Operating System, 2016-2026 (USD Million)
Table 7 Europe Smartwatch Market, by Product, 2016-2026 (USD Million)
Table 8 Europe Smartwatch Market, by Operating System, 2016-2026 (USD Million)
Table 9 Asia Pacific Smartwatch Market, by Product, 2016-2026 (USD Million)
Table 10 Asia Pacific Smartwatch Market, by Operating System, 2016-2026 (USD Million)
Table 11 Latin America Smartwatch Market, by Product, 2016-2026 (USD Million)
Table 12 Latin America Smartwatch Market, by Operating System, 2016-2026 (USD Million)
Table 13 Middle East & Africa Smartwatch Market, by Product, 2016-2026 (USD Million)
Table 14 Middle East & Africa Smartwatch Market, by Operating System, 2016-2026 (USD Million)
Table 15 Top 5 Players Comparison
Table 16 Market Players Mapping – By Product
Table 17 Market Players Mapping – By Operating System
Table 18 Top Players Market Mapping – By Region
Table 19 Strategies Adopted by Key Market Players
Table 20 Mergers & Acquisitions, Partnership, New Product Developments
Table 21 Apple Inc. Overview
Table 22 Apple Inc. Product Portfolio
Table 23 Apple Inc. News/Recent Developments
Table 24 Fitbit Inc. Overview
Table 25 Fitbit Inc. Product Portfolio
Table 26 Fitbit Inc. News/Recent Developments
Table 27 Samsung Overview
Table 28 Samsung Product Portfolio
Table 29 Samsung News/Recent Developments
Table 30 Fossil Group Overview
Table 31 Fossil Group Product Portfolio
Table 32 Fossil Group News/Recent Developments
Table 33 Sony Corporation Overview
Table 34 Sony Corporation Product Portfolio
Table 35 Sony Corporation News/Recent Developments
Table 36 LG Electronics Inc Overview
Table 37 LG Electronics Inc Product Portfolio
Table 38 LG Electronics Inc News/Recent Developments
Table 39 Huawei Technologies Co. Ltd Overview
Table 40 Huawei Technologies Co. Ltd Product Portfolio
Table 41 Huawei Technologies Co. Ltd News/Recent Developments
Table 42 Garmin Ltd. Overview
Table 43 Garmin Ltd. Product Portfolio
Table 44 Garmin Ltd. News/Recent Developments
Table 45 Martian Watches Overview
Table 46 Martian Watches Product Portfolio
Table 47 Martian Watches News/Recent Developments
Table 48 Nike Inc. Overview
Table 49 Nike Inc. Product Portfolio
Table 50 Nike Inc. News/Recent Developments