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Mutual Funds Market


Mutual Funds Market in India 2019

Report code: SDMRBA1013709 | Industry: Banking, Financial and Insurance Services (BFSI) | Published On: 9/1/2019


In terms of assets under management (AUM), the mutual fund industry in India has been experiencing steady growth over the past few years. During the FY 2016-FY 2019 period, the mutual fund industry AUM increased at a rate of ~22.94% and is expected to reach INR ~918.54 Tn by FY 2024. This growth can be attributed to the growing importance of the ‘savings culture’ among people and inclination towards systematic investment plan (SIP) schemes. Both individuals and institutional investors are expected to contribute equally to the growth of the market during the forecast period. Major players operating in the Indian mutual fund industry include HDFC Asset Management Company Limited, Reliance Nippon Life Asset Management Limited, Aditya Birla Sun Life AMC Limited, Axis Asset Management Company Limited and DSP Investment Managers Private Limited.
Market segment insights
As of June 2019, retail investors held the highest market share (~91.56%) in the overall mutual fund industry, in terms of the number of accounts. Retail investors also hold the maximum number of accounts across different types of funds, equity-oriented schemes being the most popular. Among the different kinds of mutual fund schemes, equity-oriented plans held a share of ~72.4% in the overall market in terms of number of accounts, as recorded in June 2019.
Key growth drivers of the market
• The proclivity to save money among people in the country is fueling the growth of the mutual fund industry in India. During the early-2000s, Indians used to make investments in physical assets and financial assets at the ratio of 3:2, which became 1:1 in FY 2019. This led to an inflow of INR ~3 Tn in the Indian financial sector by FY 2019.
• A rise in preference towards SIP schemes has recently been observed among investors in the country. The total contribution of SIP investments was INR ~679.1 Bn in FY 2018, which increased to INR ~926.93 Bn in FY 2019. A rise in SIP investments in the coming years is expected to drive growth in the Indian mutual fund industry.
Key deterrents to the growth of the market
Though, of late, the population has been expressing interest in mutual funds, lack of efficiency of asset management companies presents a challenge for the penetration of mutual funds across India. Companies often tend to limit their expenses for the development and maintenance of distribution channels only in tier 1 cities.

Companies covered
• HDFC Asset Management Company Limited
• Reliance Nippon Life Asset Management Limited
• Aditya Birla Sun Life AMC Limited
• Axis Asset Management Company Limited
• DSP Investment Managers Private Limited
• Franklin Templeton Asset Management (India) Private Limited
• ICICI Prudential Asset Management Company Limited
• Kotak Mahindra Asset Management Company Limited
• SBI Funds Management Private Limited
• UTI Asset Management Company Limited

Chapter  1:  Executive  summary

Chapter  2:  Socio-economic  indicators

Chapter  3:  Introduction
3.1.  Structure  of  mutual  funds
3.2.  Operational  flow  of  mutual  funds
3.3.  Types  of  mutual  funds
3.4.  Investors  in  mutual  funds
3.5.  Benefits  of  investing  in  mutual  funds

Chapter  4:  Market  overview
4.1.  Indian  mutual  fund  market  overview
4.2.  Newly  launched  schemes  for  Q1  of  FY  2020
4.3.  AUM  of  different  mutual  funds  as  of  end  of  June  2019  quarter
4.4.  Top  10  popular  mutual  funds  in  India
4.5.  AUM  based  on  geography  –  top  10  cities  of  India  
4.6.  State-wise/union  territory-wise  contribution  to  AAUM  for  August  2019
4.7.  Mutual  fund  market  segmentation  –  based  on  investor  and  types  of  schemes
4.8.  Systematic  investment  plan

Chapter  5:  Industry  scenario
5.1.  Total  assets  managed  during  FY  2019
5.2.  Composition  of  mutual  fund  –  by  major  asset  class-wise  
5.3.  Composition  of  mutual  fund  –  by  investor  type  
5.4.  Composition  of  investor’s  holding  in  mutual  fund  
5.6.  Growth  in  investor’s  holding

Chapter  6:  Market  influencers
6.1.  Market  drivers
6.2.  Market  challenges

Chapter  7:  Regulatory  updates  of  the  mutual  fund  industry

Chapter  8:  Competitive  landscape
8.1.  Porter’s  five  forces  analysis
8.2.  HDFC  Asset  Management  Company  Limited
        -      Company  information
        -      Products/services
        -      Business  description
        -      Key  people
        -      Asset  under  management  (AUM)  (in  INR  Bn)
        -      Segment-wise
        -      Geography-wise
        -      Financial  snapshot  (INR  Bn)
Note:  Similar  information  covered  for  all  other  public  companies.  Private  companies'  data  given  on  best  effort  basis.
8.3.  Reliance  Nippon  Life  Asset  Management  Limited
8.4.  Aditya  Birla  Sun  Life  AMC  Limited
8.5.  Axis  Asset  Management  Company  Limited
8.6.  DSP  Investment  Managers  Private  Limited
8.7.  Franklin  Templeton  Asset  Management  (India)  Private  Limited
8.8.  ICICI  Prudential  Asset  Management  Company  Limited
8.9.  Kotak  Mahindra  Asset  Management  Company  Limited
8.10.  SBI  Funds  Management  Private  Limited
8.11.  UTI  Asset  Management  Company  Limited

Chapter  9:  Recent  developments

Chapter  10:  Appendix
10.1.  Research  methodology
10.2.  About  Netscribes
10.3.  Disclaimer
In terms of assets under management (AUM), the mutual fund industry in India has been experiencing steady growth over the past few years. During the FY 2016-FY 2019 period, the mutual fund industry AUM increased at a rate of ~22.94% and is expected to reach INR ~918.54 Tn by FY 2024. This growth can be attributed to the growing importance of the ‘savings culture’ among people and inclination towards systematic investment plan (SIP) schemes. Both individuals and institutional investors are expected to contribute equally to the growth of the market during the forecast period. Major players operating in the Indian mutual fund industry include HDFC Asset Management Company Limited, Reliance Nippon Life Asset Management Limited, Aditya Birla Sun Life AMC Limited, Axis Asset Management Company Limited and DSP Investment Managers Private Limited.
Market segment insights
As of June 2019, retail investors held the highest market share (~91.56%) in the overall mutual fund industry, in terms of the number of accounts. Retail investors also hold the maximum number of accounts across different types of funds, equity-oriented schemes being the most popular. Among the different kinds of mutual fund schemes, equity-oriented plans held a share of ~72.4% in the overall market in terms of number of accounts, as recorded in June 2019.
Key growth drivers of the market
• The proclivity to save money among people in the country is fueling the growth of the mutual fund industry in India. During the early-2000s, Indians used to make investments in physical assets and financial assets at the ratio of 3:2, which became 1:1 in FY 2019. This led to an inflow of INR ~3 Tn in the Indian financial sector by FY 2019.
• A rise in preference towards SIP schemes has recently been observed among investors in the country. The total contribution of SIP investments was INR ~679.1 Bn in FY 2018, which increased to INR ~926.93 Bn in FY 2019. A rise in SIP investments in the coming years is expected to drive growth in the Indian mutual fund industry.
Key deterrents to the growth of the market
Though, of late, the population has been expressing interest in mutual funds, lack of efficiency of asset management companies presents a challenge for the penetration of mutual funds across India. Companies often tend to limit their expenses for the development and maintenance of distribution channels only in tier 1 cities.

Companies covered
• HDFC Asset Management Company Limited
• Reliance Nippon Life Asset Management Limited
• Aditya Birla Sun Life AMC Limited
• Axis Asset Management Company Limited
• DSP Investment Managers Private Limited
• Franklin Templeton Asset Management (India) Private Limited
• ICICI Prudential Asset Management Company Limited
• Kotak Mahindra Asset Management Company Limited
• SBI Funds Management Private Limited
• UTI Asset Management Company Limited
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