North America augmented reality (AR) market is projected to grow by 35.0% annually in the forecast period and reach $263.91 billion by 2032, driven by the increasing demand for immersive experiences, enhanced customer experience, and the growing use of AR in various business applications.
Highlighted with 28 tables and 62 figures, this 131-page report “North America Augmented Reality (AR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Marker-based, Markerless, Others), Device (HMD, HUD, Smart Glasses, Handheld), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America augmented reality (AR) market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America augmented reality (AR) market in every aspect of the classification from perspectives of Offering, Technology, Device, Industry Vertical, End User, and Country.
Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Services
Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Marker-based Augmented Reality
o Passive Marker
o Active Marker
• Markerless Augmented Reality
o Model-based Tracking
o Image-based Processing
• Other Technologies
By Device, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Smart Glasses
• Handheld Devices and Others
By Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals
By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Device, and Industry Vertical over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zugara, Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the Market 23
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 25
2.2 Major Growth Drivers 29
2.3 Market Restraints and Challenges 34
2.4 Emerging Opportunities and Market Trends 37
2.5 Porter’s Fiver Forces Analysis 41
3 Segmentation of North America Market by Offering 45
3.1 Market Overview by Offering 45
3.2 Hardware 47
3.2.1 Sensors 49
3.2.2 Semiconductor Component 50
3.2.3 Displays and Projectors 51
3.2.4 Position Trackers 52
3.2.5 Cameras 53
3.2.6 Other Hardware 54
3.3 Software 55
3.3.1 Software Developer Kits 56
3.3.2 Cloud-based Solutions 57
3.4 Services 58
4 Segmentation of North America Market by Technology 59
4.1 Market Overview by Technology 59
4.2 Marker-based AR 61
4.2.1 Passive Marker 63
4.2.2 Active Marker 64
4.3 Markerless AR 65
4.3.1 Model-based Tracking 66
4.3.2 Image-based Processing 67
4.4 Other Technologies 68
5 Segmentation of North America Market by Device 69
5.1 Market Overview by Device 69
5.2 Head-Mounted Display (HMD) 71
5.3 Head-Up Display (HUD) 72
5.4 Smart Glasses 73
5.5 Handheld Devices and Others 74
6 Segmentation of North America Market by Industry Vertical 75
6.1 Market Overview by Industry Vertical 75
6.2 Gaming & Entertainment 77
6.3 Industrial & Manufacturing 78
6.4 Aerospace & Defense 79
6.5 Healthcare 80
6.6 Education 81
6.7 Automotive 82
6.8 Retail & Marketing 83
6.9 Other Verticals 84
7 Segmentation of North America Market by End User 85
7.1 Market Overview by End User 85
7.2 Consumer 87
7.3 Enterprise 88
7.3.1 Large Enterprises 90
7.3.2 Small- & Medium-sized Enterprises (SMEs) 91
8 North America Market 2022-2032 by Country 93
8.1 Overview of North America Market 93
8.2 U.S. 96
8.3 Canada 99
8.4 Mexico 101
9 Competitive Landscape 103
9.1 Overview of Key Vendors 103
9.2 New Product Launch, Partnership, Investment, and M&A 106
9.3 Company Profiles 107
Apple Inc. 107
Atheer, Inc. 109
Blippar Ltd. 110
Catchoom Technologies, S.L. 111
Facebook Inc. 112
Google, LLC 113
HP Development Co., L.P. 114
Intellectsoft LLC 115
Lumus Ltd. 116
Magic Leap, Inc 117
Microsoft Corp. 118
Niantic Inc. 119
Optinvent S.A. 120
Popar Co., Ltd. 121
Qualcomm Technologies Inc. 122
Samsung Co., Ltd. 123
Sony Corporation 124
Total Immersion 125
Universal mCloud Corp. (NGRAIN) 126
Vuzix Corp. 127
Wayray AG 128
Wikitude GmbH 129
Zugara, Inc. 130
RELATED REPORTS 131
List of Tables:
Table 1. Snapshot of North America Augmented Reality Market in Balanced Perspective, 2022-2032 17
Table 2. World Economic Outlook, 2021-2031 21
Table 3. World Economic Outlook, 2021-2023 22
Table 4. Scenarios for Economic Impact of Ukraine Crisis 26
Table 5. Main Product Trends and Market Opportunities in North America Augmented Reality Market 37
Table 6. North America Augmented Reality Market by Offering, 2022-2032, $ mn 45
Table 7. North America Augmented Reality Market: Hardware by Type, 2022-2032, $ mn 48
Table 8. North America Augmented Reality Market: Software by Type, 2022-2032, $ mn 55
Table 9. North America Augmented Reality Market by Technology, 2022-2032, $ mn 59
Table 10. North America Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 61
Table 11. North America Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 65
Table 12. North America Augmented Reality Market by Device, 2022-2032, $ mn 69
Table 13. North America Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 75
Table 14. North America Augmented Reality Market by End User, 2022-2032, $ mn 85
Table 15. North America Augmented Reality Market: Enterprise by Type, 2022-2032, $ mn 88
Table 16. North America Augmented Reality Market by Country, 2022-2032, $ mn 94
Table 17. U.S. Augmented Reality Market by Technology, 2022-2032, $ mn 98
Table 18. U.S. Augmented Reality Market by Device, 2022-2032, $ mn 98
Table 19. U.S. Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 98
Table 20. Canada Augmented Reality Market by Technology, 2022-2032, $ mn 100
Table 21. Canada Augmented Reality Market by Device, 2022-2032, $ mn 100
Table 22. Canada Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 100
Table 23. Mexico Augmented Reality Market by Technology, 2022-2032, $ mn 102
Table 24. Mexico Augmented Reality Market by Device, 2022-2032, $ mn 102
Table 25. Mexico Augmented Reality Market by Industry Vertical, 2022-2032, $ mn 102
Table 26. Apple Inc.: Company Snapshot 107
Table 27. Apple Inc.: Business Segmentation 108
Table 28. Apple Inc.: Product Portfolio 108
