North America smartphone market is expected to grow by 7.5% annually in the forecast period and reach $99.6 billion by 2027 owing to the rising demand for smart mobile phones, increasing per capita disposable income, and the growing adoption of smartphones in digital platforms amid COVID-19 pandemic.
Highlighted with 30 tables and 56 figures, this 109-page report “North America Smartphone Market 2020-2027 by Operating System (Android, iOS), Display Technology (LCD, OLED), Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country: Trend Outlook and Growth Opportunity” is based on a comprehensive research of the entire North America smartphone market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2027 with 2019 as the base year. (The year 2020 is not appropriate for research base due to the outbreak of COVID-19.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America smartphone market in every aspect of the classification from perspectives of Operating System, Display Technology, Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country.
Based on Operating System, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Android Smartphones
• iOS Smartphones
• Other Operating Systems
Based on Display Technology, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• LCD Technology
• OLED Technology
• Other Display Technologies
Based on Screen Size, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Less Than 4 Inches
• 4 - <5 Inches
• 5 - <5.5 Inches
• 5.5 - <6 Inches
• 6 Inches and Above
Based on RAM Capacity, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Below 4GB
• 4GB - 8GB
• Over 8GB
Based on Price Range, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• Ultra Low-End (Less Than $100)
• Low-End ($100 - <$200)
• Mid-Range ($200 - <$400)
• Mid- to High-End ($400 - <$600)
• High-End ($600 - <$800)
• Premium ($800 - <$1000)
• Ultra Premium ($1000 and Above)
Based on Distribution Channel, the North America market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section.
• OEMs
• E-commerce
• Retailers
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue ($ bn) and unit shipment (million units) are available for 2017-2027. The breakdown of key national markets by Operating System, Screen Size, and Distribution Channel over the forecast years is also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Guangdong OPPO Mobile Telecommunications Corp., Ltd.
HTC Corporation
Huawei Technologies Co., Ltd.
Lenovo Group Limited
Motorola, Inc.
Nokia Corporation
Realme
Samsung Electronics Co., Ltd.
Sony Corporation
Vivo Communication Technology Co., Ltd.
Xiaomi Corporation
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 21
2.1.2 Impact of COVID-19 on the Market 23
2.2 Major Growth Drivers 25
2.3 Market Restraints and Challenges 30
2.4 Emerging Opportunities and Market Trends 33
2.5 Porter’s Fiver Forces Analysis 37
3 Segmentation of North America Market by Operating System 41
3.1 Market Overview by Operating System 41
3.2 Android Smartphones 43
3.3 iOS Smartphones 44
3.4 Other Operating Systems 45
4 Segmentation of North America Market by Display Technology 46
4.1 Market Overview by Display Technology 46
4.2 LCD Technology 48
4.3 OLED Technology 49
4.4 Other Display Technologies 50
5 Segmentation of North America Market by Screen Size 51
5.1 Market Overview by Screen Size 51
5.2 Less Than 4 Inches 53
5.3 4 - <5 Inches 54
5.4 5 - <5.5 Inches 55
5.5 5.5 - <6 Inches 56
5.6 6 Inches and Above 57
6 Segmentation of North America Market by RAM Capacity 58
6.1 Market Overview by RAM Capacity 58
6.2 Below 4GB 60
6.3 4GB - 8GB 61
6.4 Over 8GB 62
7 Segmentation of North America Market by Price Range 63
7.1 Market Overview by Price Range 63
7.2 Ultra Low-End (Less Than $100) 65
7.3 Low-End ($100 - <$200) 66
7.4 Mid-Range ($200 - <$400) 67
7.5 Mid- to High-End ($400 - <$600) 68
7.6 High-End ($600 - <$800) 69
7.7 Premium ($800 - <$1000) 70
7.8 Ultra Premium ($1000 and Above) 71
8 Segmentation of North America Market by Distribution Channel 72
8.1 Market Overview by Distribution Channel 72
8.2 OEMs 74
8.3 E-commerce 75
8.4 Retailers 76
9 North America Market 2020-2027 by Country 77
9.1 Overview of North America Market 77
9.2 U.S. 81
9.3 Canada 84
9.4 Mexico 86
10 Competitive Landscape 88
10.1 Overview of Key Vendors 88
10.2 New Product Launch, Partnership, Investment, and M&A 95
10.3 Company Profiles 96
Apple Inc. 96
Guangdong OPPO Mobile Telecommunications Corp., Ltd. 98
HTC Corporation 99
Huawei Technologies Co., Ltd. 100
Lenovo Group Limited 101
Motorola, Inc. 102
Nokia Corporation 103
Realme 104
Samsung Electronics Co., Ltd. 105
Sony Corporation 106
Vivo Communication Technology Co., Ltd. 107
Xiaomi Corporation 108
RELATED REPORTS 109
List of Tables:
Table 1. Snapshot of North America Smartphone Market in Balanced Perspective, 2020-2027 17
Table 2. Growth Rate of World GDP, 2020-2022 22
Table 3. World Smartphone Connections, Average Network Connection Speed for Smartphones and Tablets, 2019-2030 28
Table 4. World Mobile Data Traffic by Deployment Mode, 2019-2030, EB/year 29
Table 5. World Mobile Data Traffic by Device, 2019-2030, EB/year 29
Table 6. Main Product Trends and Market Opportunities in North America Smartphone Market 33
Table 7. North America Smartphone Market by Operating System, 2017-2027, $ bn 41
Table 8. North America Smartphone Market by Display Technology, 2017-2027, $ bn 46
Table 9. North America Smartphone Market by Screen Size, 2017-2027, $ bn 51
Table 10. North America Smartphone Market by RAM Capacity, 2017-2027, $ bn 58
Table 11. North America Smartphone Market by Price Range, 2017-2027, $ bn 63
Table 12. North America Smartphone Market by Distribution Channel, 2017-2027, $ bn 72
Table 13. North America Smartphone Market by Country, 2017-2027, $ bn 78
Table 14. North America Smartphone Market by Country, 2017-2027, million units 79
Table 15. U.S. Smartphone Market by Operating System, 2017-2027, $ bn 83
Table 16. U.S. Smartphone Market by Screen Size, 2017-2027, $ bn 83
Table 17. U.S. Smartphone Market by Distribution Channel, 2017-2027, $ bn 83
Table 18. Canada Smartphone Market by Operating System, 2017-2027, $ bn 85
Table 19. Canada Smartphone Market by Screen Size, 2017-2027, $ bn 85
Table 20. Canada Smartphone Market by Distribution Channel, 2017-2027, $ bn 85
Table 21. Mexico Smartphone Market by Operating System, 2017-2027, $ bn 87
Table 22. Mexico Smartphone Market by Screen Size, 2017-2027, $ bn 87
Table 23. Mexico Smartphone Market by Distribution Channel, 2017-2027, $ bn 87
Table 24. Worldwide Smartphone Shipment by Key Vendor/Brand, 2018Q1-2021Q1, million units 90
Table 25. Worldwide Smartphone Market by Key Vendor/Brand, 2018Q1-2021Q1, % of Shipment 90
Table 26. Worldwide Smartphone OEM Revenue Share, 2020Q1 vs. 2021Q1, % of Revenue 93
Table 27. Apple Inc.: Company Snapshot 96
Table 28. Apple Inc.: Business Segmentation 96
Table 29. Apple Inc.: Product Portfolio 97
Table 30. Apple Inc.: Revenue, 2017-2019, $ bn 97
