North America virtual reality (VR) market is projected to grow by 25.1% annually in the forecast period and reach $89.94 billion by 2032, driven by the growing R&D investment, fast evolving technologies, the rising smartphone customer base, and the increasing applications of virtual reality across various industries.
Highlighted with 27 tables and 61 figures, this 123-page report “North America Virtual Reality (VR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Nonimmersive, Semi-Immersive, Fully Immersive), Device (HMD, Gesture-Tracking, Projector & Display), Platform (Mobile, Console, PC), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America virtual reality (VR) market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America virtual reality (VR) market in every aspect of the classification from perspectives of Offering, Technology, Device, Platform, Industry Vertical, End User, and Country.
Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Services
Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Nonimmersive Technology
• Semi-Immersive Technology
• Fully Immersive Technology
By Device, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Head-Mounted Display (HMD)
• Gesture-Tracking Device
• Projector & Display Wall
By Platform, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Mobile VR
• Console VR
• PC VR
By Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Gaming
• Entertainment & Media
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals
By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Device, and Industry Vertical over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Apple Inc.
Atheer, Inc.
Cyberglove Systems Inc.
EON Reality, Inc.
Facebook Inc.
Google Inc.
Hewlett-Packard Development Company. L.P
Leap Motion, Inc.
Meta Inc.
Microsoft Corporation
Nintendo Co., Ltd.
Oculus VR, LLC
Qualcomm Technologies, Inc.
Samsung Electronics Co., Ltd.
Sixense Entertainment, Inc.
Sony Corporation
Total Immersion, Inc.
Virtuix
Zappar Ltd.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the Market 23
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 25
2.2 Major Growth Drivers 29
2.3 Market Restraints and Challenges 33
2.4 Emerging Opportunities and Market Trends 36
2.5 Porter’s Fiver Forces Analysis 40
3 Segmentation of North America Market by Offering 44
3.1 Market Overview by Offering 44
3.2 Hardware 46
3.2.1 Sensors 48
3.2.2 Semiconductor Component 49
3.2.3 Displays and Projectors 50
3.2.4 Position Trackers 51
3.2.5 Cameras 52
3.2.6 Other Hardware 53
3.3 Software 54
3.3.1 Software Developer Kits 55
3.3.2 Cloud-based Solutions 56
3.4 Services 57
4 Segmentation of North America Market by Technology 58
4.1 Market Overview by Technology 58
4.2 Nonimmersive Technology 60
4.3 Semi-Immersive Technology 61
4.4 Fully Immersive Technology 62
5 Segmentation of North America Market by Device 63
5.1 Market Overview by Device 63
5.2 Head-Mounted Display (HMD) 65
5.3 Gesture-Tracking Device 66
5.4 Projector & Display Wall 67
6 Segmentation of North America Market by Platform 68
6.1 Market Overview by Platform 68
6.2 Mobile VR 70
6.3 Console VR 71
6.4 PC VR 72
7 Segmentation of North America Market by Industry Vertical 73
7.1 Market Overview by Industry Vertical 73
7.2 Gaming 75
7.3 Entertainment & Media 76
7.4 Aerospace & Defense 77
7.5 Healthcare 78
7.6 Education 79
7.7 Automotive 80
7.8 Retail & Marketing 81
7.9 Other Verticals 82
8 Segmentation of North America Market by End User 83
8.1 Market Overview by End User 83
8.2 Consumer 85
8.3 Enterprise 86
8.3.1 Large Enterprises 87
8.3.2 Small- & Medium-sized Enterprises (SMEs) 88
9 North America Market 2022-2032 by Country 89
9.1 Overview of North America Market 89
9.2 U.S. 92
9.3 Canada 95
9.4 Mexico 97
10 Competitive Landscape 99
10.1 Overview of Key Vendors 99
10.2 New Product Launch, Partnership, Investment, and M&A 102
10.3 Company Profiles 103
Apple Inc. 103
Atheer, Inc. 105
Cyberglove Systems Inc. 106
EON Reality, Inc. 107
Facebook Inc. 108
Google Inc. 109
Hewlett-Packard Development Company. L.P 110
Leap Motion, Inc. 111
Meta Inc. 112
Microsoft Corporation 113
Nintendo Co., Ltd. 114
Oculus VR, LLC 115
Qualcomm Technologies, Inc. 116
Samsung Electronics Co., Ltd. 117
Sixense Entertainment, Inc. 118
Sony Corporation 119
Total Immersion, Inc. 120
Virtuix 121
Zappar Ltd. 122
RELATED REPORTS 123
List of Tables:
Table 1. Snapshot of North America Virtual Reality Market in Balanced Perspective, 2022-2032 17
Table 2. World Economic Outlook, 2021-2031 21
Table 3. World Economic Outlook, 2021-2023 22
Table 4. Scenarios for Economic Impact of Ukraine Crisis 26
Table 5. Main Product Trends and Market Opportunities in North America Virtual Reality Market 36
Table 6. North America Virtual Reality Market by Offering, 2022-2032, $ mn 44
Table 7. North America Virtual Reality Market: Hardware by Type, 2022-2032, $ mn 47
Table 8. North America Virtual Reality Market: Software by Type, 2022-2032, $ mn 54
Table 9. North America Virtual Reality Market by Technology, 2022-2032, $ mn 58
Table 10. North America Virtual Reality Market by Device, 2022-2032, $ mn 63
Table 11. North America Virtual Reality Market by Platform, 2022-2032, $ mn 68
Table 12. North America Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 73
Table 13. North America Virtual Reality Market by End User, 2022-2032, $ mn 83
Table 14. North America Virtual Reality Market: Enterprise by Type, 2022-2032, $ mn 86
Table 15. North America Virtual Reality Market by Country, 2022-2032, $ mn 90
Table 16. U.S. Virtual Reality Market by Technology, 2022-2032, $ mn 94
Table 17. U.S. Virtual Reality Market by Device, 2022-2032, $ mn 94
Table 18. U.S. Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 94
Table 19. Canada Virtual Reality Market by Technology, 2022-2032, $ mn 96
Table 20. Canada Virtual Reality Market by Device, 2022-2032, $ mn 96
Table 21. Canada Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 96
Table 22. Mexico Virtual Reality Market by Technology, 2022-2032, $ mn 98
Table 23. Mexico Virtual Reality Market by Device, 2022-2032, $ mn 98
Table 24. Mexico Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 98
Table 25. Apple Inc.: Company Snapshot 103
Table 26. Apple Inc.: Business Segmentation 104
Table 27. Apple Inc.: Product Portfolio 104
