Netscribes' latest market research report titled Smartphone Market in India 2015 illuminates the dynamics in the smartphone device market in India. A Smartphone is a cellular phone with better, faster and enhanced operating abilities and performance which was earlier restricted to Personal Digital Assistant (PDA) and portable computers. Smartphones are rapidly replacing feature phones in India.
Smartphone adoption in India is the fastest in Asia-Pacific region. With the number of vendors offering wide variety of smartphone devices, consumers are spoilt for choices with diverse features at different price. Consumers in India backed by comfortable disposable income at hand are quickly swapping their feature phones with the latest smartphones. The falling prices of smartphones are further accelerating the adoption trend.
While foreign companies have realized the opportunity in India for Smartphone devices and have brought it a number of India specific devices, domestic handset companies are targeting to capture larger market in the country with budget smartphones. New age consumers with improved disposable income and varied needs are quick to adopt smartphone, creating substantial opportunities for smartphone manufacturers.