Impact of Covid-19 on Global & India Mobile Application Market

Netscribes’ latest market research report titled Impact of Covid-19 on Global & India Mobile Application Market states that revenue from paid apps in India is projected to grow at a CAGR of 60.7% during 2014-2020. The global app market size in terms of value is projected to grow at a CAGR of 19.7% d...

7/31/2017 | Technology

Impact of Covid-19 on Global & India e-Commerce Market

The e-commerce market in India is expected to be worth INR 5,992.1 billion by 2020, according to latest Netscribes research. Currently, the Indian e-commerce market is dominated by the online travel segment followed by online retail, online financial services and online classifieds market. The onlin...

5/31/2017 | Technology

Impact of Covid-19 on Global & India Smartphone Market

By 2020, smartphone shipment in India is expected to reach a value of 210.5 million units growing at a CAGR of ~17.5% from 2016. Netscribes' latest market research report Impact of Covid-19 on Global & India Smartphone Market highlights the soaring adoption of smartphones in the country due to favor...

5/31/2017 | Technology

Impact of Covid-19 on Global & India Mobile Internet Market

Netscribes’ research report Impact of Covid-19 on Global & India Mobile Internet Market uncovers the key trends in the mobile internet industry, challenges and opportunities, key players, and the current market dynamics of the mobile internet market in India. Mobile internet usage in India has prop...

4/11/2017 | Technology

Global Distributed Antenna Systems (DAS) Market (2018-2025)

Distributed antenna systems (DAS) addresses poor network-coverage related issues in isolated spots, such as inside large buildings. It involves the installation of a network of small antenna throughout the structure, which is connected to a server. The antennae are connected to a controller, which i...

17/1/2019 | Technology

Online Education Market in India (2018-2025)

Indian online education market Online education or e-learning refers to a learning system based primarily on formalised teaching with the help of electronic resources such as computers and internet services. Improvement in internet connectivity and digitization are facilitating the growth of the o...

8/10/2018 | Technology

Digital Marketing Market in India (2018-2025)

Indian digital marketing market India is considered to be emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design. Online advertisement and mobile advertisement form the two major chunks of digital marketing. Rising demand for digita...

8/10/2018 | Technology

Digital Gaming Market in India (2018-2025)

India digital gaming market India is emerging to be a popular outsourcing destination for global gaming companies due to the high availability of skilled game developers and a rapid upsurge in the country’s gaming market. Increase in internet and smartphone penetration, improved digital payment in...

8/10/2018 | Technology

North America Mobile Device Management (MDM) Market (2018-2025)

North America mobile device management market Mobile device management (MDM) is a security software which is usually used by the information technology (IT) department of any company to manage, secure and monitor the different devices of employees. These devices are deployed across various mobile...

5/10/2018 | Technology

Middle East and Africa Mobile Device Management (MDM) Market (2018-2025)

Middle East and Africa mobile device management market Mobile device management (MDM) is a security software which is usually used by the information technology (IT) department of any company to manage, secure and monitor the different devices of employees. These devices are deployed across vario...

5/10/2018 | Technology

Netscribes’ latest market research report titled Impact of Covid-19 on Global & India Mobile Application Market states that revenue from paid apps in India is projected to grow at a CAGR of 60.7% during 2014-2020. The global app market size in terms of value is projected to grow at a CAGR of 19.7% during 2015- 2020. India houses a huge population and a significant portion of that population use internet for entertainment and productivity. Entertainment usage largely consists of social networking, web media access such as music and videos, online games, downloading via file sharing sites. Gaming apps are the most prominent with 45% market share, followed by social networking (5%), health and fitness (5%), and lifestyle apps (5%). On the other hand productivity usage includes data mining, cloud computing services, Voice-over-IP (VoIP), video conferencing, enterprise mobility to name few. Mobile app business is powered by three models – paid, in-app purchase and advertising. With in-app purchase mobile app users can install an app for free and then later pay for additional functionality or to remove embedded app, thereby allowing app revenue to grow year after year. The main drivers for increase in app revenue are subscription based revenue models, music streaming apps, video streaming apps and dating apps. Growth in smartphone market, increase in mobile internet users, growth in e – commerce adoption and convenience in using apps are key factors promoting app adoption across the country. Key players in the Indian app market include AppsStudioz Technologies Pvt. Ltd., AppsSuadz Technologies Pvt. Ltd., Chrome Infotech Technology Pvt. Ltd., Contus Support Interactive Pvt. Ltd., Cygnet Infotech Pvt. Ltd., Hidden Brains Info Tech Pvt. Ltd., Konstant Infosolutions Pvt. Ltd., OpenXcell Technolabs Pvt. Ltd., Quburst Technologies Pvt. Ltd. and Techahead Software Pvt. Ltd. Mobile applications are rapidly gaining popularity due to abundant availability of mobile devices and newer device adoption such as Tablet PC. With more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile app market is expected to witness significant growth in India. Coverage: Overview of the mobile application market global and forecasted mobile app market size over 2015 to 2020e Overview of the mobile application market in India and forecasted mobile app market size over 2014 to 2020e App characteristics Evolution of mobile app platform and classification of mobile apps Advantages of mobile apps for consumers and business entities Market segmentation Growth in time spent on app downloads Overview of Android apps Popular E – Commerce apps Qualitative analysis of the major drivers and challenges affecting the market Analysis of the competitive landscape and detailed profiles of major public and private players Why Buy? Get a broad understanding of the mobile app market in India Be informed regarding the different types mobile application and popular mobile apps in India Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market Be informed about the internet penetration and smartphone shipments in India Be informed regarding the key recent developments in the field of mobile applications and the prime opportunity areas ...

7/31/2017

The e-commerce market in India is expected to be worth INR 5,992.1 billion by 2020, according to latest Netscribes research. Currently, the Indian e-commerce market is dominated by the online travel segment followed by online retail, online financial services and online classifieds market. The online retail segment is the fastest growing category in the Indian e-Commerce market. Loyalty schemes, promotional offers and deep discounts are some of the most prominent trends in the market. Additionally, changing business models and turning into mainstream online retailers, and consolidation and self-owned brands are some other major trends. The market is also witnessing opening of exclusive online brands opting for a ‘market place’ approach. E-commerce Market in India - Key Growth Factors Rapid growth of smartphones and internet connectivity across the country, especially in tier-2 and tier- 3 cities, has given greater access to virtual shopping and e-tailing websites to the tech-savvy generation. The increasing purchasing power of the Indian population and rise in third-party logistics services or 3PL are emerging as the key growth drivers for e-commerce in the country. Most importantly, consumers enjoy the ease and comfort associated with e-commerce, which is shaping the growth curve for the entire e-commerce market in India. E-commerce Market in India - Threats and Key Players GST or the Goods and Services Tax law will act as a major challenge for Indian e-commerce market. In addition, a majority of players operating in the market are facing dire lack of funds. Raising funds to support daily business operations and online advertising expenses has therefore become a major challenge. Furthermore, the e-commerce market incurs steep losses due to spam orders and orders paid in cash. Notable e-commerce companies in India include Flipkart, Snapdeal and Amazon India. What’s covered in the report? Overview of the e-commerce market in India and forecasted market size data over 2015 to 2020e Detailed research of the Indian e-commerce market segments (online travel market, online retail market, online financial services market, online classifieds market and other online services market) – market snapshot, size and growth forecast over 2015 to 2020e Overview of the Indian e-commerce ecosystem and their associated technologies Qualitative analysis of the major drivers and challenges affecting the market Detailed research of the various e-commerce business models in India Major mergers and acquisitions in the Indian e-commerce industry (2015-2016) Market dynamics through major trends and opportunities Analysis of the competitive landscape and detailed profiles of major players Key recent developments associated with the e-commerce market in India Why buy? Get a broad understanding of the e-commerce market in India, the dynamics of the market and current state of the same Understand the current market segmentation and future growth potential of the market in India up to 2020 Strategize marketing, market-entry, market investment and expansion, and other business plans by understanding factors influencing the market Make more informed business decisions through insightful recommendations ...

5/31/2017

By 2020, smartphone shipment in India is expected to reach a value of 210.5 million units growing at a CAGR of ~17.5% from 2016. Netscribes' latest market research report Impact of Covid-19 on Global & India Smartphone Market highlights the soaring adoption of smartphones in the country due to favorable demographics and changing consumer behavior. With the increased economic growth, the corporate segments of various verticals are expanding their operations further and also creating newer business opportunities for several entrepreneurs in the country. Smartphone Market in India - Key Growth Factors Foreign companies have realized the opportunity in India for smartphone devices and have brought in a number of low cost devices specific to the Indian market. On the other hand, domestic handset companies are targeting to capture larger market share in the country with budget smartphones. Increasing trend of social network usage among the young Indian population for communication and sharing media content is also driving the growth of the smartphone market in India. Celebrity endorsements, along with huge sponsorship campaigns by brands such as Oppo and Gionee have helped improve the perception of Chinese brands among Indian consumers which is aiding the growth of these brands in the Indian market. Smartphone Market in India - Threats and Key Players In Nov 2016, demonetization had hit the smartphone market at almost all levels including the customer demand and stock movement in the distribution channels across India. However, the premium smartphone segment saw some growth during the weeks following demonetization. The leading companies operating in the global smartphone market includes Apple India Pvt. Ltd., Samsung India Electronics Pvt. Ltd., Vivo Mobile India Pvt. Ltd., Lava International Ltd., Oppo Mobiles India Pvt. Ltd. and Micromax Informatics Ltd. What’s covered in the report? Overview of the global smartphone market and estimated market size data in terms of unit shipments over 2015 to 2020 Market share of top Indian and Chinese smartphone manufacturing companies (2016) Market dynamics through major trends prevalent in the market Qualitative analysis of the major drivers and challenges affecting the market Analysis of the competitive landscape and detailed profiles of major public and private players Key recent developments associated with the smartphone market in India Why buy? Get a broad understanding of the smartphone market in India, the dynamics of the market and the current state of the industry Learn about the major developments in the smartphone market in India Understand major competitors' business and market dynamics, and respond accordingly Be informed regarding the key areas of opportunity in the smartphone market in India ...

5/31/2017

Netscribes’ research report Impact of Covid-19 on Global & India Mobile Internet Market uncovers the key trends in the mobile internet industry, challenges and opportunities, key players, and the current market dynamics of the mobile internet market in India. Mobile internet usage in India has propelled since the introduction of 4G and Reliance Jio’s aggressive pricing strategies. Currently, India has the third largest internet user base in the world, of which, more than 50% are mobile internet users. Mobile Internet Market in India Key Growth Factors According to Netscribes, the internet user base in India is expected to reach 730 million by the end of 2020, with nearly 75% of new user growth expected to come from rural areas. Evolving demographics, consumer behavior, rising demand and lowering prices of smartphones, and growing the adoption of social networking are some of the major drivers for growth in the Indian mobile internet market. The Indian Government's ‘Digital India’ initiative, which aims to utilize the potential of digital technologies to address significant socioeconomic challenges in the country has also acted as one of the major growth drivers of the market. Mobile Internet Market in India Threats and Key Players Lack of awareness about the applications of internet usage and high data tariffs are the major barriers to the growth of the mobile internet market in India. Also, inferior and inconsistent network services have a negative impact on the mobile internet market. The rise in local broadband players providing low-cost data plans is another barrier, which mobile internet network operators need to overcome. The top five players in the mobile internet sector includes Bharti Airtel, Vodafone, Idea, BSNL and Aircel – accounting for 76.41% of the total subscribers in the country. What’s covered in the report? Overview of the mobile internet market in India and forecasted market size data over 2013 to 2020 Data Usage in India By Device as of September 2016 Qualitative analysis of the major drivers and challenges affecting the market Market dynamics through major trends and opportunities Analysis of the competitive landscape and detailed profiles of major public and private players Detailed description of the ‘Digital India’ initiative by the Government of India Key recent developments associated with the mobile internet market in India Why buy? Get a broad understanding of the mobile internet market in India, the dynamics of the market and current state of the same Be informed regarding the major trends of adoption for mobile internet and the prime opportunity areas in the market Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market Understand major competitors’ business, market dynamics, and respond accordingly Make more informed business decisions with the help of insightful recommendations provided to succeed in the market ...

4/11/2017

Distributed antenna systems (DAS) addresses poor network-coverage related issues in isolated spots, such as inside large buildings. It involves the installation of a network of small antenna throughout the structure, which is connected to a server. The antennae are connected to a controller, which in turn is connected to the base station via the wireless carrier’s network. DAS helps telecommunication companies deal with poor or no coverage, both inside and outside buildings. The global distributed antenna systems market is expected to expand at a CAGR of 12.16%, leading to global revenue of USD 12.2 Bn by 2023. Businesses are witnessing growing demand for the allocation of a wide variety of wireless technologies in indoor spaces. Telecommunication companies are competing to provide improved connections and services to their customers. They are competing for access rights to indoor venues like stadiums, casinos, and corporate offices. DAS improves wireless connectivity and cell phone reception inside such buildings, thus increasing their resale value. The global distributed antenna systems market segment is based on offering, ownership, verticals, and geography. ‘Offering’ segment insights: The ‘offering’ segment is further categorized based on components and services. The services segment dominated the market with a share of around 65% in 2017, owing to the benefits of pre-installation. The market for components is projected to expand at a CAGR of 9.1% over 2018–2023. Ownership segment insights: The ‘ownership’ segment includes carriers, neutral-hosts, and enterprises. Globally, the carrier ownership model held the largest share (around 44%) of the market in 2017. The neutral-host model is gaining popularity with regard to multi-tenant and third parties’ involvement in deployment and maintenance. The market for neutral-hosts is projected to expand at a CAGR of 10.3% during 2018-2025. Verticals segment insights: The verticals segment includes ‘commercial’, ‘public’, and ‘others.’ The public sub-segment held the largest market share (around 45%) within the vertical segment. Growing passenger traffic in railways, airports, and other public places is expected to boost mobile data traffic, which will enhance the requirement for communication networks in such areas. This will drive the demand for distributed antenna systems in the public sector. The commercial vertical is expected to expand due to the increasing adoption of DAS by various corporate offices, to improve connectivity and productivity. Regional insights: The global distributed antenna systems market has been divided into the following regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa (MEA). North America dominated the distributed antenna systems market in 2017, with a share of 32.76%. North America has high Internet penetration, and existing organizations are trying to provide better network coverage across buildings through the installation of DAS. The U.S. is the biggest contributor to this market due to the growing number of smartphone users and the proliferation of technologies like IOT. Both active and passive DAS are being deployed across the country to enhance network connectivity and improve productivity in the workplace. Asia-Pacific is a promising region and is expected to expand at the highest CAGR (14.2%) during 2018–2023. Companies covered: o Verizon o AT&T o Commscope o Cobham telecom system o SOLid Technologies o American tower corporation o Sprint o Boingo Wireless o Corning o Zinwave Customizations available With the given market data, Netscribes offers customizations according to specific needs. Write to us at [email protected], or connect with us here. ...

17/1/2019

8/10/2018

Indian digital marketing market India is considered to be emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design. Online advertisement and mobile advertisement form the two major chunks of digital marketing. Rising demand for digital marketing is spurred by the increased use of the 4G connections and smartphones along with a fast growing e-commerce business. There is a dearth of skilled professionals in this space, and sometimes it becomes very difficult for the companies to afford the technologies to enter into the digital space. Areas that help in accelerating the growth of the market include e-commerce, social marketing, content creation and management, search marketing, email marketing, analytics, and video production. Government initiatives such as the digital India initiative has led to the increase in digital consumption in India, which has benefitted the various digital advertising agencies. Growth in internet penetration with an increase in the usage of smartphones, has led to the expansion of e-businesses, resulting in the rise of online shoppers. With the growing numbers of mobile applications and mobile platforms rich in new features, mobile ads are the newest and one of the most promising digital marketing formats today. These advertisements allow maximum consumer exposure due to the mounting number of mobile devices that people carry everywhere. Mobile social media apps or sites, third-party app stores, gaming apps, mobile-friendly educational sites and other apps are the most used platforms for mobile ads in India Key growth factors o Most of the Indian households own only one television at home, which has increased the use of smartphones and tablets, resulting in the emergence of over the top media players and has placed contents like live sports events, reality programs, movies, television series, etc. With the help of digital marketing, the e-players are able to convert social networking to market places. Rapid internet penetration and technological advancements have helped in the rapid evolution of the online education sector in India. o In India, emergence of the e-commerce ecosystem has led to a successful proliferation of digital marketing revenue, which includes online travel and ticketing, online retail, online marketplace, online deals and classified online portals. Threats and key players o Low data speed and unstable connection together with low broadband penetration are still predominant in India. Lack of awareness about new technology, cost of technology and low computer literacy causes hindrance to the growth of the digital market in the rural areas. o AdGlobal360 India Private Limited, DDB Mudra Private Limited, Dentsu Webchutney Private Limited, Grey Worldwide (India) Private Limited, Gozoop Online Private Limited and Interactive Avenues Marketing Solutions Private Limited are some of the major players operating in the digital marketing market in India. What is covered in the report? 1. Overview of the digital marketing industry in India 2. Historical, current and forecasted market size data for the digital marketing market in India (2016 to 2023) 3. Qualitative analysis of the digital marketing market in India 4. Qualitative analysis of the major drivers and challenges affecting the market 5. Analysis of the competitive landscape and profiles of major players operating in the market 6. Key recent developments associated with the digital marketing market in India Why buy? 1. Get a broad understanding of the digital marketing market in India, the dynamics of the market and current state of the sector 2. Strategize marketing, market entry, market expansion and other business plans by understanding the factors driving growth in the market 3. Be informed regarding the key developments in the digital marketing market in India 4. Understand major competitors’ business strategies and market dynamics and respond accordingly to benefit from the market Customizations Available With the given market data, Netscribes offers customizations according to specific needs. Write to us at [email protected]. ...

8/10/2018

8/10/2018

North America mobile device management market Mobile device management (MDM) is a security software which is usually used by the information technology (IT) department of any company to manage, secure and monitor the different devices of employees. These devices are deployed across various mobile service providers. It comprises a range of products and services that help the organization to allow and support different applications in personal mobile devices. The North American MDM market is expected to reach USD 3.23 Bn by 2023 with a compound annual growth rate (CAGR) of 24.25% during 2018-2025. The market is divided into three primary segments based on solutions, deployment and end users. Based on solutions, the market is segmented into device management, application management, security management and network service management. The device management of this region is expected to have the largest market share. It is estimated to grow from USD 0.32 Bn in the year 2018 to USD 0.77 Bn in the year 2023 with a CAGR of 19.41%. On the basis of deployment, the market is split into cloud and on-premise. The cloud deployment market is expected to have a larger share and is estimated to grow from USD 0.75 Bn in 2018 to USD 2.48 Bn in 2023 with a CAGR of 27.12%. On the basis of end users, the market is classified into banking, financial services and insurance (BFSI), telecommunication, retail, and healthcare. Healthcare will have a major market share and will rise from USD 0.45 Bn in 2018 to USD 1.70 Bn in 2023. The CAGR will be around 30.43%. On the basis of countries, the market is segmented into The United States (U.S) and Canada. The U.S has the largest market share. Key growth factors The rapid rise in people using their smartphones and tablets in workplaces has allowed the growth of MDM market. Companies are very much interested in managing and securing their valuable data so that it doesn’t fall in wrong hands. North America is the leader in 4G and smartphone adoption and is soon going to adopt 5G services. Technological advancement in this region is also another primary factor why MDM is so important and extensively used. Threats and key players The growth of the MDM market is currently hindered by the leakage of corporate data from mobile devices which possess a greater threat than malware. Any data leakage can result in it falling in wrong hands and the chances of misuse are huge. The decreasing adoption of bring your own device (BYOD) among businesses is expected to act as a major restraining factor that could hamper the growth of the MDM market. Incorporating business applications on devices to provide ease of access to employees would cause serious challenges to the corporation if the device is compromised. The North American market has some of the leading players of the MDM market. This includes Airwatch, MobileIron, IBM and others. What’s covered in the report? 1. Overview of the North American MDM learning market. 2. Market drivers and challenges of the North American MDM market. 3. Market trends in the North American MDM market. 4. Historical, current and forecasted market size data for the segment based on solutions. 5. Historical, current and forecasted market size data for the segment based on deployment. 6. Historical, current and forecasted market size data for the segment based on end users. 7. Analysis of the company profiles of major competitors operating in the market. Why buy? 1. Understand the demand for MDM to determine the viability of the market. 2. Identify the challenge areas and address them. 3. Develop strategies based on the drivers, trends and highlights. 4. Recognize the key competitors of this market and respond accordingly. 5. Knowledge of the initiatives and growth strategies taken by the major companies and decide the direction of further growth. 6. Define the competitive positioning by comparing the products and services compared with the key players in the market. Customizations available With the given market data, Netscribes offers customizations according to specific needs. Write to us at [email protected]. ...

5/10/2018

Middle East and Africa mobile device management market Mobile device management (MDM) is a security software which is usually used by the information technology (IT) department of any company to manage, secure and monitor the different devices of employees. These devices are deployed across various mobile service providers. It comprises a range of products and services that help the organization to allow and support different applications in personal mobile devices. The Middle East and Africa MDM market is expected to reach USD 0.47 Bn by 2023 with a compound annual growth rate (CAGR) of 19.88% during 2018-2025. The market is divided into three primary segments based on solutions, deployment and end users. Based on solutions, the market is segmented into device management, application management, security management and network service management. The network service management of this region is expected to have the largest market share. It is estimated to grow from USD 0.06 Bn in the year 2018 to USD 0.16 Bn in the year 2023 with a CAGR of 20.26%. Based on deployment, the market is separated into cloud and on-premise. The cloud deployment market will grow with a higher CAGR of 26.93% and accumulate a revenue of USD 0.30 Bn in 2023. The on-premise deployment will have a greater revenue of around USD 0.10 Bn in the year 2018. Based on end users, the market is classified into banking, financial services and insurance (BFSI), telecommunication, retail, and healthcare. Healthcare will have a major market share and will rise from USD 0.08 Bn in 2018 to USD 0.15 Bn in 2023. The CAGR will be around 18.64%. Key growth factors The employees are accessing corporate data through their mobile devices which have also raised concern for cyber threats making mobile devices an easy prey for cyberattacks. The Middle East and Africa MDM market is showing a steady growth due to the high adoption rate of mobile devices. Mobile devices in this region are being used extensively for both private and professional purposes. Organizations are adopting bring your own device (BYOD) in order to support varied devices and applications platform. This assists in the mobilization of organizational data that increases the efficiency of the organization. Some problems, such as lost devices, corporate policy configuration, multiple user authentications, and others, are also a concern for the organization. To evade security risk and other related problems, organizations are investing in MDM solutions and services. Threats and key players Businesses in today’s world are heavily relied on mobile devices to meet a variety of needs. Ease in terms of device integration is very important for workflows to be executed properly. In the absence of certain protocols, professionals run the risk of experiencing compatibility issues. This is true especially if the individual is using a personal device that doesn’t meet the business’s standard update procedure. A full-company MDM policy can help ensure efficiency and compatibility across the board. What’s covered in the report? 1. Overview of the Middle East and Africa MDM learning market. 2. Market drivers and challenges of the Middle East and Africa MDM market. 3. Market trends in the Middle East and Africa MDM market. 4. Historical, current and forecasted market size data for the segment based on solution. 5. Historical, current and forecasted market size data for the segment based on deployment. 6. Historical, current and forecasted market size data for the segment based on end user. 7. Analysis of the company profiles of major competitors operating in the market. Why buy? 1. Understand the demand for MDM to determine the viability of the market. 2. Identify the challenge areas and address them. 3. Develop strategies based on the drivers, trends and highlights. 4. Recognize the key competitors of this market and respond accordingly. 5. Knowledge of the initiatives and growth strategies taken by the major companies and decide the direction of further growth. 6. Define the competitive positioning by comparing the products and services compared with the key players in the market. Customizations available With the given market data, Netscribes offers customizations according to specific needs. Write to us at [email protected]. ...

5/10/2018

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