Smartphone Market in India 2015

Netscribes' latest market research report titled Smartphone Market in India 2015 illuminates the dynamics in the smartphone device market in India. A Smartphone is a cellular phone with better, faster and enhanced operating abilities and performance which was earlier restricted to Personal Digital A...

4/14/2015 | Technology

E-books Market in India 2015

India has been hailed as a prospective market for books, a derivative of the passion in people for reading. E-book, the digital format of book, was an unknown area to tread even four years back in the country. But, as new technology creates new readers, technology enthusiasts began to opt for e-book...

2/18/2015 | Technology

Biometrics Market in India 2015

Netscribes' latest market research report titled Biometrics Market in India 2015 illuminates the dynamics in the biometrics market in India. Recent growth and development of the Indian economy and high living standards has simultaneously have given growth to crimes in India. India also has been targ...

2/4/2015 | Technology

Mobile Advertising Market in India 2015

Netscribes' latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing featurephone...

2/3/2015 | Technology

Mobile Commerce Market in India 2021

Netscribes' latest market research report titled Mobile Commerce Market in India 2021 illuminates the dynamics in the domestic m-commerce market. Mobile Commerce or m-commerce is the activity of commencing commercial transactions between both B2C and B2B entities via mobile devices. Indian retail ma...

11/12/2021 | Technology

Mobile Value Added Services in India 2021

India houses 886.3 mn cellular subscribers. This huge subscriber base is approximately split in 70:30 between rural and urban users respectively. With falling prices of mobile voice calls and text messages, telecom operators are turning to additional services which are offered to customers; such ser...

11/4/2021 | Technology

Telecom Towers in India 2021

Indian telecom sector is the third largest sector in the world and second largest among the Asian emerging economies. Amongst the 811.6 bn wireless subscribers in India, 66% reside in urban areas and 34% hail from rural areas. With low penetration in the rural areas which accounts for nearly 70% of ...

2021-11-04 | Technology

Cloud Computing Market in India 2021

Netscribes' latest market research report titled Cloud Computing Market in China 2021 captures the current scenario of the Cloud Computing Market in China. Government initiatives and investments coupled with major foreign players entering into strategic partnerships with the domestic vendor is prope...

10/29/2021 | Technology

Netbook Market in India 2021

Netscribes' latest market research report titled Netbook Market in India 2021 states that netbook sales in India have been growing with major demand from the home segment. Personal computer market is expected to grow as the economy is recovering. The newest addition to this consumer product group is...

10/22/2021 | Technology

Online Advertising Market in India

Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘Online Advertising Market in India 2021'. Rise in internet users coupled with proliferation of social media networking sites have stimulated the sector for enhanced growth prospects. Netscribes' latest market rese...

10/8/2021 | Technology

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Netscribes' latest market research report titled Smartphone Market in India 2015 illuminates the dynamics in the smartphone device market in India. A Smartphone is a cellular phone with better, faster and enhanced operating abilities and performance which was earlier restricted to Personal Digital Assistant (PDA) and portable computers. Smartphones are rapidly replacing feature phones in India. Smartphone adoption in India is the fastest in Asia-Pacific region. With the number of vendors offering wide variety of smartphone devices, consumers are spoilt for choices with diverse features at different price. Consumers in India backed by comfortable disposable income at hand are quickly swapping their feature phones with the latest smartphones. The falling prices of smartphones are further accelerating the adoption trend. While foreign companies have realized the opportunity in India for Smartphone devices and have brought it a number of India specific devices, domestic handset companies are targeting to capture larger market in the country with budget smartphones. New age consumers with improved disposable income and varied needs are quick to adopt smartphone, creating substantial opportunities for smartphone manufacturers. ...

4/14/2015

India has been hailed as a prospective market for books, a derivative of the passion in people for reading. E-book, the digital format of book, was an unknown area to tread even four years back in the country. But, as new technology creates new readers, technology enthusiasts began to opt for e-books and read them on a regular basis. As the advent of e-books become more prominent in India, publishers and readers wonder whether if the era of physical, paper books is drawing to a close. Touted as a tech marvel, e-readers along with the recent addition of smartphones and tablets, have emerged as the supporting platforms that work in conjunction with e-books. Drivers that help the sector to prosper include growth in education, increase in internet users, demographical alterations, increase of internet enabled computing devices, improvised content and publishers save costs in this format. Books will find its takers only when the literacy rate of population is healthy. Increase in the number of internet users has a close link with the growth of e-books as the product can be bought only through internet. Factors like demographical alterations affect positively as the youth take interest in trying out new innovative products and become more tech-savvy. Improvised content in the likes of multimedia enriched content, audio and video add-ons create that stir which attracts readers. Finally, publishers opt for this format as they save a lot of costs and manage to gain in the long run. While these factors can be termed as growth drivers there are certain factors that act as impediments to the sector including negative consumer perspective related to cyber security & piracy, high prices of e-book readers, majority focus on academic text books and lack of touch and feel element. Some of the major trends identified in the sector include application approval from Apple, retail chain offering e-book reading application, drive to convert books into digital formats, foreign giant setting stores in India, technological add-ons, digital rights management and sports category emerges as a thriving option. The e-books market in India is though at nascent stage, however it is slated to usher in a positive change in the coming 1-2 years. ...

2/18/2015

Netscribes' latest market research report titled Biometrics Market in India 2015 illuminates the dynamics in the biometrics market in India. Recent growth and development of the Indian economy and high living standards has simultaneously have given growth to crimes in India. India also has been targeted by terrorists many times in the past years, which had a huge impact on the mindset of all quarters of the society including government, businesses and residents. The government of India has and is implementing many biometrics associated solutions and projects which ensures utility of the technology in the country in long future as well. A need and willingness among public service, commercial and resident user can be witnessed, to replace legacy access controls and other security solutions with biometrics-based solutions for more secured and reliable environment. Biomterics is being embraced in non-conventional areas such as Radio Cabs, commercial coastal activities, correctional home management to name few. Considering the growing national and personal security concern alongside government's projects across the country, biometrics market is standing at the threshold of endless opportunities in India. ...

2/4/2015

Netscribes' latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing featurephones in the country to become the most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums. Capabilities provided by mobile platforms further enhance mobile advertisers' ability to reach target audience with relevant ads, in varied formats. Better visibility, measurability, time to market, and control over ads makes it furthermore attractive and effective. Availability of advance cellular network and faster data services widens the opportunity for mobile ad companies in India significantly. ...

2/3/2015

Netscribes' latest market research report titled Mobile Commerce Market in India 2021 illuminates the dynamics in the domestic m-commerce market. Mobile Commerce or m-commerce is the activity of commencing commercial transactions between both B2C and B2B entities via mobile devices. Indian retail market has experienced high growth over the last decade with a gradual shift towards modern retailing formats. With growing numbers of mobile devices and mammoth wireless subscriber base, the focus is slowly shifting to mobile platforms. Although mobile commerce market in India is in nascent stage, m-payment and m-banking segments have shown significant growth over the last few years. Initiatives taken by the government and financial organizations to reach India's un-banked population are fueling growth in the latter segments. Huge mobile subscriber base in India and increasing trend of shopping over internet has set the stage for m-commerce in India, but low awareness and security concerns are delaying significant adoption of the same. Leveraging on enhanced reach like MVAS and diverse features like of e-commerce, m-commerce is poised for greater adoption across India, in the coming years. ...

11/12/2021

India houses 886.3 mn cellular subscribers. This huge subscriber base is approximately split in 70:30 between rural and urban users respectively. With falling prices of mobile voice calls and text messages, telecom operators are turning to additional services which are offered to customers; such services are called Mobile Value Added Services or MVAS. With diverse demography, lifestyle and consumer preferences amongst urban, sub-urban and rural consumers across the country, MVAS are destined to generate high returns. Indian Telecom sector is betting big on MVAS segment with wide variety of products in variable price range. MVAS adoption is polished to increase by manifold with increasing numbers of mobile devices and rising demand for mobile contents across India. With modern mobile platforms mobile VAS is catering to the various needs in infotainment segment. Rise in disposable income has revolutionized consumers' buying and spending pattern towards PC, mobile devices, communication equipment and services. It has catalyzed the trend of smartphone & featurephone which enhances the scope for MVAS with mobile apps and rich mobile content. ...

11/4/2021

Indian telecom sector is the third largest sector in the world and second largest among the Asian emerging economies. Amongst the 811.6 bn wireless subscribers in India, 66% reside in urban areas and 34% hail from rural areas. With low penetration in the rural areas which accounts for nearly 70% of the country's total population, there remains a huge potential in rural front. Rising penetration of telecom services and future introduction of newer generation wireless network will require more telecom tower deployment across the country. The telecom infrastructure primarily consists of telecom tower operation and it takes up around 60-65% of the total infrastructure deployment and management cost. “If we ignore power and fuel expenses, telecom tower generates roughly INR 180-200 bn of revenues annually, in the present market scenario” says Mr. Kalyan Banga, Product Manager at Netscribes. India and United States are the prime countries where telecom tower is recognized as an independent industry. In the US market penetration level of wireless telecom services has reached around 90%, the market has reached too much opf a maturity stage for telecom towers to make significant revenue locally. Companies across the globe are now focusing on emerging markets and countries with lucrative opportunities such as India. New government policy and huge prospect in rural infrastructure deployment makes India an ideal market for large scale telecom tower implementation and operation. “Although telecom tower market is highly fragmented, the major 6 companies hold around 90% of the total market” added Kalyan. Infrastructure sharing is the first step towards cost reduction resulting better returns from telecom tower business. “Analysis shows, proper resource utilization and shifting to alternate energy will help reduce operation costs significantly” noted Kalyan. The report begins with ‘Introduction' section covering overview of telecom industry which provides basic idea of the state of the overall industry, telecom tower vertical's position in the industry, the types of telecom towers and a pictorial representation of basic telecom network infrastructure. The ‘Market Overview' section elaborates global & domestic market state of telecom tower business. It is accompanied by a plethora of statistical information regarding wireless tower in global scenario as well as in India such as global trend, domestic telecom tower demand or requirements, revenue generated from telecom towers, state of cell tower orientation in major countries and other related information. The India section also elaborates on the numbers of telecom towers in various states, market share of major telecom tower companies, telecom tower business model and the major government bodies. It is followed by ‘Scope in India' section where various potential areas for telecom towers in India are elaborated. Specific aspects such as government policy and rural opportunity have been highlighted with information regarding their state and future prospect of the same. The section continues with ‘Types of Infrastructure Sharing' stressing on the two major types of sharing prevalent across the globe. It also focuses on major benefits of telecom infrastructure sharing and it is explained with the help of tower profitability matrix along with an example. Details regarding USO fund scheme for infrastructure sharing and it scope of work. SWOT analysis of the infrastructure sharing has been presented to further strengthen the understanding regarding pros and cons of the same. The section ends with elaborating on various financial and operational incentives available in the industry along with beneficiary initiatives taken by Telecom Regulatory Authority of India (TRAI). The report continues with ‘Drivers & Challenges' section elaborating the major furtherance & impediments for telecom towers market in India. Both the ‘drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. In the ‘Major Telecom Tower Companies' section, the key wireless tower companies are profiled. It provides information such as corporate & business highlights covering operational & recent information regarding each company's contact information, location, key product and service offerings and key contacts. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies. Also some other cell tower companies having smaller market share, have been profiled briefly in the end of the section. It is followed by ‘Mergers & Acquisitions' section mentioning key domestic transactions between telecom companies in recent years. Next the dominating trend in the market is illuminated along with recent developments in the domestic telecom tower market under ‘Trends & Developments' section. The report concludes with the section ‘Strategic Recommendation' which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help improved operation and healthier revenue in the domestic telecom tower market. ...

2021-11-04

Netscribes' latest market research report titled Cloud Computing Market in China 2021 captures the current scenario of the Cloud Computing Market in China. Government initiatives and investments coupled with major foreign players entering into strategic partnerships with the domestic vendor is propelling the market in China. Additionally, dramatic cost reduction along with increased speed and flexibility and widespread use of internet is helping the cloud industry to grow significantly. As the cloud market in China is still in the growth stage, major foreign players like IBM and Microsoft are aiming to capture a lion's share of the market. Increased investment by the Chinese government and increased inflow of cloud-related venture capital funds are further contributing to the growth of this industry. The Chinese government's 12th 5-year plan includes investing significantly in creating new cloud platforms, and building and deployment of cloud datacenters across the country. China has jumped on cloud computing bandwagon as it makes way for huge developments in cloud computing aimed at servicing government and industry needs. In most cases China is also looking to boost its own complete data center supply chain with regional hubs creating local product and service delivery methods. China's cloud computing market, however, is faced with many challenges. Concerns for data sovereignty and privacy, cloud reliability and after-sales service, bandwidth issue, among others are preventing Chinese users from using cloud services more widely. Currently the market size of the cloud industry in China is around 3 percent of the global cloud market. The cloud computing industry has sensed the need for mobile cloud owing to the rapid growth of mobile devices applications in China. Also, the industry is witnessing a shift in trend towards hybrid cloud which combines the benefits of both public and private cloud. Though China's market is lagging behind that of the US and the UK, the future of cloud computing in China looks good as the government is working hard on product and service innovations, data security and privacy protection and encouraging more customers to use cloud service. ...

10/29/2021

Netscribes' latest market research report titled Netbook Market in India 2021 states that netbook sales in India have been growing with major demand from the home segment. Personal computer market is expected to grow as the economy is recovering. The newest addition to this consumer product group is notebooks and netbooks. However, it has been seen that there is no clear demarcation between inexpensive notebook and netbook as an upgraded version of a netbook is marketed as a notebook. Requirements for greater mobility along with the demand for low cost personal computer are expected to develop the netbook market in India. An analysis of drivers explain factors contributing to the growth of netbook market including growing SMB, development of cloud computing, introduction of 3G, demand from upper and middle income group and opportunity in tier II and tier III city. Challenges include development of iPad and tablet PC, and limited acceptability. The major trends include convergence of mobile and PC, netbook as lifestyle PC and netbook as a first buy option. ...

10/22/2021

Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘Online Advertising Market in India 2021'. Rise in internet users coupled with proliferation of social media networking sites have stimulated the sector for enhanced growth prospects. Netscribes' latest market research report titled Online Advertising Market in India 2021 outlines how online advertising has overshadowed traditional advertising as internet penetration in the country continues to soar. Presently, marketing has graduated into a quintessential aspect in a product's success, be it a good or a service and online medium have developed as a prospective means of communication for the purpose. Online advertising is much more economical from the cost advantage perspective and has a much wider reach than its traditional counterpart. Riding high on the soaring internet users in the country, online advertising is poised for further growth as net penetration is slated to grow in future. Recent trends like advent of mobile marketing have also opened up avenues for the sector with more and more mobile internet users on the rise. The sector abounds with a lot of transactional activities with major players getting thrust form leading funding firms. The sector has also witnessed innovation through different forms of online advertising that corporates have indulged to create more visibility for their products. Social media is yet another proposition that corporate players have focused and higher proportion of marketing budget in such forms can be predicted in years to come. ...

10/8/2021

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